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Sponsorship & Partnerships · for rights holders, brands and agencies
Sponsorship decisions, backed by what fans search, follow and watch.
Which brands have the strongest reason to sponsor you? Which club, league or event reaches the audience you want? Rascasse answers both from real digital behaviour across 200+ countries, and carries the answer into the pitch, the activation, matchday and the renewal.
- 50,000+ brands
- 31,000+ sponsorship deals
- 200+ countries
- Not surveys
Used by commercial and partnership teams in sport and the brands behind it
Two sides of every partnership
Built for both sides of the table
Clubs, leagues, federations, events and venues
- Sponsors beyond the usual list, ranked by fit with your fans
- Pitch charts the brand can check
- Activation for fans not yet engaged with a partner
- Matchday offer, poster sites and premium packages
Sponsors, agencies and their partners
- Properties that reach your audience, in relevant markets
- Candidates side by side before you negotiate
- Players, creators and channels for the activation
- Interest and engagement before and after signing
A complement, not a substitute
What Rascasse adds to the data you already use
Deal lists show who sponsors whom.
31,000+ sponsorship deals as a filter, plus why a brand fits your fans, including brands that have not sponsored in your sport yet.
Fan research describes a sample of fans in selected markets.
Observable behaviour across 200+ countries, from country and regional level down to cities and, where available, postcodes.
Media value shows how often a logo was seen.
Interest and engagement before and after signing, compared with non-sponsoring competitors and on each match day.
Media kits show reach.
Affinity and overlap: numbers a partner’s marketing and finance teams can check.
One audience, five steps
From the first shortlist to the renewal
The same data at every step. Each step links to its own use case with real examples from the Rascasse Solution.
The partners with the strongest reason to sign
Rights holders see brands ranked by fit with their fans: affinity, overlap, market share, growth and seasonality in one Sponsorship Score. Brands see which clubs, leagues, events, festivals and creators reach their audience, in the markets that matter to them.
Partner Discovery for Arsenal F.C. fans in the UK, outside the core category: Foot Asylum, Wingstop, Autotrader, Polo Ralph Lauren.
Partner Discovery for Dallas Cowboys fans in the US, outside the core category: Wingstop, Potbelly, Popeyes, Yard House.
Three charts for the pitch
For each brand on your shortlist, overlap, regions and mindset show why the partnership works. Below in three example templates. In your own PowerPoint template, twenty brands at once, with headlines in the language of the brand you pitch.
Reach the fans who are not yet engaged with the partner
A fanbase holds two audiences: fans who already engage with the sponsor and fans who do not yet. For each, Rascasse shows the players, channels, content, products, co-operations and places that reach them. Examples: Barclays and Arsenal F.C. in the UK.
UK talent that fits the Barclays audience in the UK: Jude Bellingham, Wes Brown, Joe Cole, Kelly Smith.
Where to reach them: Sky Sports, BBC Sport, Liverpool Echo, Match of the Day, BBC iPlayer.
In the stadium, on the posters, in the boxes
Partners show up where fans meet the club. Plan the matchday offer, the poster sites around the stadium and the premium packages with the same fan data, for more than 1,000 stadiums and arenas in 55 countries.
Matchday themes Arsenal F.C. fans over-index on, affinity against the UK population: craft beer 1.88×, stadium tour 1.58×, video wall 1.50×.
Poster sites around the Emirates Stadium: 382 postcodes, compared with Chelsea, Tottenham and Crystal Palace.
Relevant audiences for boxes and VIP packages, and the high-end partners they over-index on.
Postcode figures: people may be counted in both home and work locations; values are rounded and postcode coverage is incomplete. Aggregating larger areas may reduce local variability.
What changed after signing
Logo exposure is one view. Rascasse adds behaviour: interest and engagement before and after the deal, compared with non-sponsoring competitors, and the signals of each match day. Observed change with both periods shown, for the renewal talk and the next activation.
What you get
From a long list to a signed partner
How you work with it
Do it yourself, or have it done
Start small
Start with a Proof Case
One question, for example the ten best non-endemic partners for next season or the right property for your brand in one market. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.
Brands plan next season’s sponsorship budgets long before the season starts. The earlier you are on their shortlist, the better.
Questions
Before you ask
Which software supports sponsorship sales in sport?
The Rascasse Solution helps rights holders find brands by audience fit, build the pitch with overlap charts and show what changed after the deal. SPORTFIVE works with our data.
Is this for rights holders or for brands?
Both. Rights holders find and pitch sponsors, brands and agencies find properties, and both use the same data to activate and review the partnership.
How is this different from a sponsorship deal database?
A deal database tells you who sponsors whom. Rascasse includes more than 31,000 deals of 18,000+ brands across 57 sports, music and culture as a filter, and adds the audience side: how strongly fans engage with each brand, how large the overlap is and where the fit is strongest. That includes brands that have not sponsored yet.
How does it relate to fan surveys and media valuation?
It complements them. Rascasse adds observable behaviour: what people search, follow, watch and listen to, updated quarterly with 4 to 10+ years of history, so you can compare markets, track change and look at audiences that are too small for a panel.
Where does the data come from?
From AI-based analysis of aggregated digital behaviour signals, not surveys: aggregated and anonymous. No panels and no questionnaires.
Which markets?
200+ countries, down to postal code, where available.
What if a brand or club is missing?
We add it within 24 hours, including local and regional companies, with a full audience profile.
Is this personal data?
No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.
How do we start?
With a 45-minute session on your own data, or with a Proof Case: one question, for example the ten best non-endemic partners for next season, a fixed scope and a fixed price, presented to the people who decide.
Beyond sponsorship
Brand partnerships and co-branding
Brand × brand: co-branding partners from any industry whose audiences overlap with yours. See Brand Partnerships & Co-Branding →