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Athlete & Player Value · for clubs, agencies and sponsors

What is a player worth beyond the pitch?

A transfer brings goals, and fans. Rascasse shows what audience a player brings to a club, in which countries, and the merchandise and shirt-sale potential, before the deal is signed.

  • Audience gain per transfer
  • Shirt potential
  • By country and city
Transfer check: L. Moreno → FC Rascassefictional example
New fans for the club+184KMoreno fans not yet following FC Rascasse
Affinity to the club1.42×his fans vs population
Shirt potential~38Kfirst season, estimate
Where his new fans live, UK citiesLondon41KManchester33KBirmingham22KGlasgow18KLeeds14K

Fictional example: player, club and numbers do not exist.

Used by brands, agencies, media and rights holders

  • SPORTFIVE
  • DFB
  • FIGC
  • Deutscher Turner-Bund
  • Infront
  • Red Bull
  • Radical Motorsport
  • DreamHack
  • Wizard Live
  • Volkswagen
  • BMW

How we read the signals

The player’s fans. The club’s fans. The difference is the gain.

We compare the player’s audience with the club’s. Fans who follow the player but not the club yet are the commercial upside of the transfer.

  • New fans: player fans not yet following the club
  • Where: countries and cities they live in
  • Shirt potential: an estimate based on the new fans and their purchase signals

What slows you down

Transfers valued on the pitch only

Commercial value guessed

Shirt sales and reach are estimated after the deal.

No market view

Which countries does the player open?

No comparison

Two candidates, one budget, no commercial benchmark.

Sponsors ask later

Partners want to know what the signing brings.

1Audience gain

How many new fans a player brings

For each candidate: the fans who follow the player but not your club yet, their size and where they live.

Transfer check: L. Moreno → FC Rascassefictional example
New fans for the club+184KMoreno fans not yet following FC Rascasse
Affinity to the club1.42×his fans vs population
Shirt potential~38Kfirst season, estimate
Where his new fans live, UK citiesLondon41KManchester33KBirmingham22KGlasgow18KLeeds14K

Fictional example: player, club and numbers do not exist.

2Commercial potential

Shirts, markets and partners

From the new fans to the money: shirt and merchandise potential, the countries the player opens, and the sponsors that fit the new audience.

Shirt potentialAn estimate for the first season.
New marketsCountries where the player is bigger than the club.
Sponsor fitPartners for the new audience.
Candidate comparisonTwo players, one commercial view.
3Ask in your own words

Rascasse inside Claude and ChatGPT

Connect Rascasse to your AI assistant through MCP and compare transfer candidates in conversation.

  • Works with Claude, ChatGPT and other MCP clients
  • Any player, any club
  • Available as part of your agreement, API included
Claude with Rascasse connected
Which of our two striker candidates brings more new fans?
⚙ rascasse · compare_audiences · candidates vs club

Commercial comparison (fictional):

PlayerNew fansTop market
L. Moreno+184KUK
J. Okafor+121KNigeria

Moreno brings more fans at home, Okafor opens a new market. Fictional example.

What you get

Transfers with a commercial case

Audience gainNew fans per candidate.
Shirt potentialFirst-season estimate.
New marketsCountries the player opens.
Sponsor storyWhy partners benefit.

Start small

Start with a Proof Case

Two transfer candidates compared: new fans, markets and shirt potential. A fixed scope and a fixed price, presented to the people who decide, and credited against the Annual fee if you continue.

Transfer windows are short. Have the commercial case ready before the call.

Questions

Before you ask

How is the shirt potential estimated?

From the size of the new fan base, its purchase-related signals and benchmarks; it is an estimate, not a forecast of sales.

Is the example real?

No. The player, club and numbers on this page are fictional and show how the analysis reads.

Where does the data come from?

From AI-based analysis of aggregated digital behaviour signals, not surveys: what people search, follow, watch and listen to, aggregated and anonymous. No panels and no questionnaires.

Is this personal data?

No. We work with aggregated signals only: no names, no e-mail addresses, no individual profiles.

Know your audience.
Act before others do.

Bring one question. Tell us what you need to decide, and we prepare a 45-minute session with your own data. Use the Rascasse Solution yourself or get the answer as an Insights Report.

  • 45 minutes, online or in person
  • Prepared with your teams, markets and partners
  • A one-page summary afterwards
What are you interested in? (optional)
Audience Intelligence
Markets & Locations
Brand & Market Share
Trends & Content
Media & Activation
Talent & Creators
Sponsorship & Partnerships
Live, Events & Tickets