Side by side
| Criterion | Rascasse | Helixa |
|---|---|---|
| Method | AI-based analysis of aggregated digital behaviour signals (search, social, video, events, sponsorships, points of interest), not surveys | Discover: signals from search, social and digital behaviour, profiles built with AI. Explore: third-party consumer and media surveys such as MRI-Simmons, GWI, YouGov, Kantar, Ipsos, TGI and Nielsen. Plan: cross-media planning |
| Coverage | 500,000+ data points in 200+ countries, including 50,000+ brands and 100,000+ media channels | Discover: the US, GB and 20 leading global markets. Surveys covering 66 global markets (home page). Plan: 46 countries |
| Update frequency | Quarterly, with up to ten years of history (4 to 10+ years depending on the market) | Discover described as updating weekly |
| Finest geographic level | Region, city and postal code, where available | Not stated on the product pages |
| New audiences | Any audience you define, live in 24 hours; a new brand in 2 hours | Upload your own audience, a natural-language AI Query Builder, up to 15 segments |
| Psychographics | Values, interests and media preferences, derived from behaviour | Demographics, psychographics, products, media habits, influencer affinity and emerging interests; personality traits for uploaded audiences |
| Sponsorship | Yes: partner search, fit and impact, with 31,000+ sponsorship deals (18,000+ sponsors, 57 sports, 130 countries) | Mentioned for media sales groups (new sponsorships and partnerships); no sponsorship module described |
| Access | Web (Rascasse Solution), exports and decks; API and MCP as part of your agreement | Web apps for Discover, Explore and Plan; Explore API live, Discover and Plan API described as coming soon |
Where Rascasse is stronger
- No customer data needed. Rascasse needs none of your data: no CRM lists, no uploads, no cookies, no personal data. Audiences come from aggregated behaviour signals.
- One method in 200+ countries. One approach across 200+ countries, from country and regional level down to cities and, where available, postcodes. Markets can be compared directly.
- No survey sample behind the audience. Audiences come from observed behaviour, not from respondents. Where an audience is too small on its own, we work with a larger audience or a comparison group and say so.
- Sponsorship partner search. Fit, overlap and impact, with 31,000+ sponsorship deals (18,000+ sponsors, 57 sports, 130 countries) as a filter. See sponsorship matching.
- Media and partners ranked. 100,000+ media channels and 50,000+ brands ranked by how strongly the audience prefers them.
- Decks in your own template. We set up your PowerPoint master once; exports then arrive in your fonts and colours, with native, editable charts.
Surveys and behaviour
Survey data tells you what a sample of respondents says about itself, and media planning tools are built on it. Behaviour data shows what people search, follow, watch and attend. Rascasse is built on behaviour only, so an audience can be any brand, club, artist or topic, located down to the city, and compared across countries with one method.
When to use both
Teams that plan media on survey currencies can keep them for reach and frequency. Rascasse adds the behaviour side: which brands, properties and media an audience over-indexes on, where it lives and which partners fit it. See audience profiling.
Making the case to finance
Whichever provider you choose, the budget owner will ask what it costs, what it delivers and how to check it. With Rascasse the Annual fee per market or region is agreed upfront, own audiences come as credits (one credit is one audience in one country), and every result is a chart, a deck or an export that someone outside the analysis can check. Teams without their own analysts can buy the answer instead, as an Insights Report.
How to test it
The fair test is one real question, answered both ways. Pick a question you already answer with Helixa, for example which regions and cities your audience is strongest in outside the US, or which sponsorship properties fit it. In a Proof Case we answer it for one market and up to three audiences in three weeks, at a fixed price, and present the result to the person who decides on the budget. You then put both answers next to each other and judge where the difference matters for your decision.
Sources
- TelmarHelixa: https://telmarhelixa.com/, retrieved 27 October 2026.
- TelmarHelixa Discover: https://telmarhelixa.com/discover, retrieved 27 October 2026.
- TelmarHelixa Explore: https://telmarhelixa.com/explore, retrieved 27 October 2026.
- TelmarHelixa Plan: https://telmarhelixa.com/plan, retrieved 27 October 2026.
- TelmarHelixa vs. competitors: https://telmarhelixa.com/telmarhelixa-vs-competitors, retrieved 27 October 2026.
- TelmarHelixa for media sales groups: https://telmarhelixa.com/solutions/media-sales-groups, retrieved 27 October 2026.
- Verse API (powered by TelmarHelixa): https://www.withverse.com/verse-api, retrieved 27 October 2026.
- Rascasse figures: our own published coverage, October 2026.
We do not measure or test other providers' products. Everything stated about them here is their own published claim or description. If a figure has changed, tell us and we will correct it.