TECHNOLOGY
Audience size, demographics, regions and brand affinities —
built from behavioral signals, made for sponsorship, media and marketing decisions.
An audience intelligence platform turns behavioral data into structured audience profiles: how large an audience is, its age and gender split, where it lives, and which brands, media and topics it over-indexes on compared to the national average. Instead of commissioning a survey and waiting weeks for a sample of a few thousand respondents, teams query continuously updated behavioral evidence about the whole online population.
Rascasse profiles audiences for brands, sports teams, leagues, events, media properties, artists and topics — the interests people actually engage with, not abstract market segments.
Rascasse aggregates anonymized search-behavior signals and public digital signals into audience profiles. Every profile answers four questions:
No personally identifiable information is collected; all figures are statistical estimates over populations, not individuals. The approach is documented in our public methodology.
Sponsorship & partnership teams use audience profiles to prove the value of their inventory and find brands whose target group matches their fanbase: which brands does our audience over-index on, and how does our fanbase compare to league peers?
Brand & marketing teams evaluate properties before committing budget: does this team, festival or creator actually reach our target market — in the regions we care about?
Media planners size audiences per market, compare properties on the same metric, and back media recommendations with behavioral data instead of claimed reach.
Surveys measure what people say; behavioral data measures what people do. Survey panels are small, expensive, slow to refresh and prone to social-desirability bias. Search behavior covers the entire online population — including the silent majority that never answers panels or posts on social media — and updates continuously. For sizing and profiling audiences across markets, it is the broader, faster signal. Where surveys shine (motivations, opinions), the two approaches complement each other.
Thousands of audience profiles are publicly browsable — for example the United States directory or rankings like the most popular NFL teams. The full platform adds exports, benchmarking, custom audiences, location analytics and API access.
Book a 30-min demo View pricing
A platform that turns behavioral data into audience profiles — size, demographics, regions and brand affinities — so commercial teams can base sponsorship, media and marketing decisions on evidence instead of assumptions.
Social listening measures public posts — a loud minority. Search-based audience intelligence measures what the whole online population actually looks for, including people who never post. For audience sizing and profiling, it is the broader signal.
Anonymized search-behavior signals and public digital signals. No personally identifiable information; all figures are statistical estimates. See the methodology.
Yes — browse the public audience directory, then book a demo for the full platform.