TECHNOLOGY
Always-on brand health from search-behavior signals —
who leads your category, who is gaining, and where. Per country, updated continuously.
Share of search is a brand's slice of all search demand in its category: if a brand attracts 20% of the searches its category attracts, its share of search is 20%. Research popularized by Les Binet shows that share of search correlates with — and often leads — market share. When consumer interest shifts, search demand moves first; revenue follows.
That makes it one of the most useful brand-health metrics available: it can be read continuously, per market, for any brand — including competitors — without commissioning a single survey.
Traditional brand tracking asks a panel of a few thousand people what they remember. It is slow to refresh, expensive to run in more than one market, and prone to social-desirability bias. Search behavior measures what the entire online population actually looks for — including the silent majority no panel ever reaches — and it updates continuously.
Surveys keep their place for the why — motivations, image attributes, message recall. Share of search is the continuous signal in between.
Rascasse aggregates anonymized search-behavior signals into brand profiles. For every brand and country, a profile answers:
No personally identifiable information is collected; all figures are statistical estimates over populations, not individuals. The approach is documented in our public methodology.
Rank a category's brands by measured audience size and you see the demand-side market leaders per country — often earlier than revenue figures, which lag consumer interest. Public examples: the most popular car brands in the US and the most popular fast-food chains in the US. The full platform lets you build the same view for your own competitive set in any of our covered markets — and track how positions shift over time.
Brand & insights teams track brand health continuously between survey waves, per market, and catch momentum shifts early.
Strategy teams benchmark against competitors on one consistent metric — audience size and share of search — instead of mixing panel studies with claimed reach.
Agencies bring behavioral evidence into pitches: category structure, market leaders, challenger momentum and white-space regions.
Thousands of brand and audience profiles are publicly browsable — start with the United States directory or a category ranking like most popular car brands. The full platform adds competitive tracking, benchmarking, exports and API access. Related: the audience intelligence platform.
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A brand's share of all search demand in its category. It correlates with — and often leads — market share, making it a fast, always-on brand-health metric.
It replaces the always-on health reading; surveys remain useful for motivations and image attributes. Most teams combine both.
By estimating each brand's audience size, demographics, regional strength and affinities from anonymized search-behavior signals. See the methodology.
Yes — ranking brands by measured audience size shows the demand-side leaders per country, often before revenue figures move.
Yes — browse the public directory, then book a demo for competitive tracking on your own category.