We picked one brand — Tesla Motors — and asked Rascasse a simple question: who is its audience in the United States, really? Everything below is live product data, built from real digital behaviour across 500,000+ data points. No surveys. No cookies. No panels.
The starting point for any audience: how big it is (22.6M in the U.S., part of an 82.5M worldwide reach), its country share, gender split and average age — plus a four-year search-volume trend, its seasonality, and the brands, people and topics it relates to most. One screen, and you already understand the shape of the audience.
The same audience, mapped. See reach for every region and city — where Tesla over-indexes and where it doesn't. California leads with 6M reach, and New York is the top city at 923K. And it doesn't stop at cities: Rascasse goes down to postal codes and real catchments — everyone within 10 km, or a 10-minute drive, of any point on the map.
Reach tells you how many. Psychographics tell you why. Rascasse scores 30+ behavioural traits against the national average (1.0×), so you can see what actually drives an audience. Tesla's U.S. audience over-indexes hard on Patriotism (1.96×), Need for Security (1.93×) and Career Orientation (1.91×) — the psychology that should shape every message, creative and channel choice.
Finally, the full portrait: every interest object this audience relates to — brands, people, media, events, topics — ranked by affinity and overlap, and filterable by category. This is where strategy becomes action: the partners to approach, the media to buy, the creative hooks to use. Tesla's top match in the U.S. is Donald Trump (1.53×); the strongest category is Movies & TV — with 80% of data points showing high affinity.
Every audience above was built the same way yours would be — from real behaviour, in any of 200+ countries, and delivered within 24 hours. Stop exploring data. Start getting answers.
