Rascasse Audience Intelligence

Snapped Viewer Demographics in United States

Snapped has an estimated audience of 5.2M people in United States.

#106among TV series in United States
#218among movies & series in United States#685in Movies & TV

The average Snapped fan in United States is 43.2 years old, more female, and lives primarily in California.

Its fans are 4.4 years older than the group average of 38.8.

Women make up 67.8% of the fan base, 12.1 percentage points more than the group average.

Compared with the other 4357 objects in TV series, Snapped fans stand out for their interest in Antique Bakery, The Jackal (1997 film) and Cold Justice.

Most fans live in California, Texas, New York.

Top affinities include Antique Bakery, The Jackal (1997 film), Cold Justice, with strongest over-indexing on Antique Bakery (1727.27× the country average).

Demographically, the Snapped audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

The typical Snapped fan in United States is more female, around 43.2 years old, with strong Extroversion tendencies and a notable affinity for Antique Bakery.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.2M
in United States
Gender
67.8%♀
32.2% male
Age
43.2
average years
Country rank
#6600
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Snapped viewers

67.8% are female, 32.2% are male, average age 43.2.

Fig. 02

Gender split

67.8%
Female
32.2%
Male
Demographic split for Snapped audience in United States
MetricValue
Female67.8%
Male32.2%
Average age43.2
Estimated audience size5.2M
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Snapped audience in United States
Age bracketShare%
16-2410%
25-3417%
35-4424%
45-5428%
55+22%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Snapped audience comes from United States.

Worldwide audience distribution share by country for Snapped
CountryShare
United States17.9%
France13.0%
India11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Snapped fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.43×
02Oklahoma~80K1.31×
03Connecticut~70K1.27×
04Arkansas~60K1.25×
05Massachusetts~100K1.20×
06Rhode Island~20K1.19×
07Mississippi~50K1.17×
08New York~400K1.16×
09North Dakota~10K1.14×
10New Jersey~200K1.13×
11South Carolina~90K1.11×
12Oregon~70K1.11×
13Indiana~100K1.10×
14Kentucky~80K1.09×
15Tennessee~100K1.08×
16Florida~400K1.06×
17Virginia~100K1.06×
18Maryland~100K1.06×
19Texas~400K1.05×
20Missouri~100K1.05×
21Pennsylvania~200K1.03×
22Alabama~80K1.03×
23Illinois~200K1.02×
24Washington~100K1.01×
25Ohio~200K1.00×
26Kansas~40K0.98×
27West Virginia~30K0.98×
28Georgia~200K0.97×
29North Carolina~200K0.94×
30Colorado~80K0.94×
31South Dakota~10K0.93×
32Michigan~100K0.92×
33Minnesota~80K0.92×
34Iowa~50K0.92×
35New Mexico~30K0.92×
36Vermont~9K0.92×
37New Hampshire~20K0.91×
38Alaska~10K0.91×
39Maine~20K0.90×
40Montana~10K0.89×
41California~500K0.87×
42Hawaii~20K0.87×
43Nebraska~30K0.86×
44Washington, District of Columbia~9K0.86×
45Utah~40K0.85×
46Idaho~20K0.85×
47Arizona~100K0.84×
48Nevada~40K0.82×
49Wisconsin~70K0.80×
50Delaware~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Snapped, United States
0.74×1.00×1.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Snapped audience vs. the country average
#·InterestCategoryAffinity×
01Antique BakeryFood & Beverages1727.27×
02The Jackal (1997 film)Movies & TV105.89×
03Cold JusticeMovies & TV70.89×
04Sarah DrewMovies & TV57.17×
05Forensic FilesMovies & TV48.34×
06Case ClosedLiterature41.25×
07The First 48Movies & TV40.76×
08Greek (TV series)Movies & TV40.24×
09Switched at Birth (TV series)Movies & TV39.47×
10Veronica MarsMovies & TV37.68×
11Awkward (TV series)Movies & TV32.15×
12Nancy GraceMovies & TV28.78×
13Person of Interest (TV series)Movies & TV26.26×
14Kate MaraMovies & TV24.30×
15Skins (UK TV series)Movies & TV24.23×
16The O.C.Movies & TV22.08×
17One Tree Hill (TV series)Movies & TV19.90×
18Law & Order (franchise)Movies & TV15.33×
19natural hairBeauty & Wellness12.15×
20Obsessed (2009 film)Movies & TV11.89×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Snapped audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Snapped audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.33×
Convenience OrientationPREMIUM1.25×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Snapped audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.92×
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Snapped over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/snapped-134032” · Methodology