Rascasse Audience Intelligence

Stranger Things Audience in United States

A data profile of the people who buy, follow and care about Stranger Things in United States — modelled from more than twelve digital signal sources. Stranger Things has an estimated audience of 34,473,907 people in United States.

#6among TV series in United States#10among Movie / TV Show / Series in United States#56in Movies & TV

The average Stranger Things fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Game of Thrones, Superman, with strongest over-indexing on Harry Potter (2.46× the country average).

Demographically, the Stranger Things audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stranger Things fan in United States is balanced, around 33.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stranger Things profile in United States.

Audience size
34.5M
in United States
Gender
50.9%♀
49.1% male
Age
33.6
average years
Country rank
#737
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stranger Things viewers

50.9% are female, 49.1% are male, average age 33.6.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Stranger Things audience in United States
MetricValue
Female50.9%
Male49.1%
Average age33.6
Estimated audience size34,473,907
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Stranger Things audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4914%
50+12%
Fig. 04

Worldwide distribution

22.9%

of the worldwide Stranger Things audience comes from United States.

Worldwide audience distribution share by country for Stranger Things
CountryShare
United States22.9%
Brazil10.6%
India8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stranger Things audience in United States is strongest.

Fig. 05

Top regions by affinity

Stranger Things fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~500K1.18×
02Utah~400K1.18×
03Texas~3.5M1.16×
04Oklahoma~400K1.14×
05Indiana~700K1.13×
06New Jersey~1M1.12×
07New Mexico~200K1.12×
08West Virginia~200K1.12×
09Pennsylvania~1.5M1.11×
10Ohio~1M1.10×
11Illinois~1.5M1.09×
12Arkansas~300K1.08×
13Georgia~1M1.07×
14Arizona~800K1.07×
15North Carolina~1M1.06×
16Tennessee~700K1.05×
17Connecticut~400K1.05×
18Missouri~600K1.04×
19California~4M1.03×
20Michigan~900K1.03×
21Alabama~500K1.03×
22Nebraska~200K1.03×
23Colorado~600K1.02×
24Iowa~300K1.02×
25Oregon~400K1.01×
26Idaho~200K1.01×
27Virginia~800K1.00×
28Massachusetts~700K1.00×
29Nevada~300K1.00×
30Washington~700K0.99×
31Louisiana~400K0.99×
32Kansas~300K0.99×
33New Hampshire~100K0.99×
34Wisconsin~500K0.98×
35Maryland~600K0.97×
36Rhode Island~100K0.97×
37Delaware~90K0.97×
38New York~2M0.96×
39Florida~2M0.95×
40South Carolina~500K0.95×
41Mississippi~300K0.94×
42Minnesota~500K0.92×
43Maine~100K0.92×
44Montana~90K0.90×
45South Dakota~70K0.90×
46Alaska~60K0.88×
47North Dakota~60K0.88×
48Vermont~50K0.79×
49Hawaii~100K0.74×
50Washington, District of Columbia~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Stranger Things, United States
0.59×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stranger Things audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stranger Things audience
#·InterestCategoryAffinity×
01How I Met Your MotherMovies & TV4.84×
02Black Mirror (TV series)Movies & TV4.73×
03Breaking BadMovies & TV4.68×
04DepopFashion & Accessoires4.09×
05Universal StudiosMovies & TV3.85×
06Game of ThronesMovies & TV3.64×
07Grey's AnatomyMovies & TV3.25×
08ArrowMovies & TV3.00×
09Sabrina CarpenterMusic & Radio2.80×
10Rick and MortyMovies & TV2.53×
11Harry PotterMovies & TV2.46×
12Anime and manga fandomLiterature2.38×
13BeetlejuiceMovies & TV2.22×
14Scooby-DooMovies & TV2.14×
15TwitchGames1.90×
16PokémonGames1.87×
17GameStopGames1.85×
18Michael JacksonMusic & Radio1.76×
19YouTube MusicInternet & Social Media1.71×
20SupermanMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stranger Things audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stranger Things audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.20×
Pet OwnershipJOY1.09×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stranger Things audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
Community OrientationOPEN0.81×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stranger Things have in United States?

Stranger Things has an estimated audience of 34,473,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stranger Things viewers?

50.9% of Stranger Things fans are female, 49.1% are male, with an average age of 33.6 years.

03

Which brands do Stranger Things fans like most?

Stranger Things fans show strongest brand affinity for Harry Potter (2.46×), Game of Thrones (3.64×), and Superman (1.65×) over the country average.

04

Where do Stranger Things fans live in United States?

Stranger Things fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Stranger Things fans also like?

Beyond Stranger Things itself, the audience over-indexes on Game of Thrones (3.64×), Superman (1.65×), Breaking Bad (4.68×), and Beetlejuice (2.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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