Stranger Things Audience in United States

Stranger Things logo

Stranger Things has an estimated audience of 34,552,504 people in United States. 50.9% are female, 49.1% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Google Maps, Indeed.com, Emma Stone, Nina Dobrev.

The average Stranger Things fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Google Maps, Indeed.com, with strongest over-indexing on Beetlejuice (12.25× the country average). Demographically, the Stranger Things audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Stranger Things fans

Demographic split for Stranger Things audience in United States
MetricValue
Female50.9%
Male49.1%
Average age33.6
Estimated audience size34,552,504

Audience persona

The typical Stranger Things fan in United States is balanced, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Stranger Things in United States
RegionReachAffinity
California3,914,1491.03×
Texas3,479,4241.17×
Florida2,336,2991×
New York1,846,0830.96×
Pennsylvania1,268,5711.09×
Illinois1,257,1381.09×
Georgia1,227,0231.15×
Ohio1,150,4281.08×
North Carolina1,097,7261.06×
Michigan987,5051.09×
New Jersey869,4710.99×
Virginia816,0540.97×
Tennessee752,1501.09×
Arizona751,8401.07×
Washington751,8151.08×
Indiana718,3401.14×
Massachusetts651,7240.96×
Missouri615,6591.11×
Colorado574,3321.05×
Maryland560,7930.94×
Wisconsin509,0450.98×
South Carolina499,0180.96×
Kentucky492,0031.14×
Alabama479,5860.99×
Minnesota477,8470.97×
Louisiana463,6541.04×
Oklahoma453,0571.18×
Oregon436,4511.1×
Utah371,7841.2×
Nevada350,9451.05×
Connecticut340,2390.98×
Arkansas305,1181.07×
Iowa283,1210.99×
Kansas278,6891.02×
Mississippi266,1310.93×
New Mexico191,2331.1×
Idaho180,2661.04×
Nebraska167,6830.97×
West Virginia167,0041.04×
New Hampshire137,6051.01×
Maine116,5640.94×
Hawaii110,3280.74×
Rhode Island97,4410.89×
Montana90,3980.94×
Delaware80,6510.85×
Washington, District of Columbia69,4970.67×
South Dakota65,9630.83×
Alaska63,3300.86×
North Dakota60,5030.85×
Vermont46,1770.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stranger Things audience
BrandAffinityCategory
Beetlejuice12.25×Movies & TV
Google Maps7.65×Internet & Social Media
Indeed.com7.42×Business & Career
Emma Stone18.31×Movies & TV
Nina Dobrev25.33×Movies & TV
Ian Somerhalder28.89×Movies & TV
Elizabeth Olsen21.02×Movies & TV
24 (TV series)31.49×Movies & TV
Owen Wilson19.99×Movies & TV
Alexander Skarsgård17.52×Movies & TV
Oscar Isaac19.07×Movies & TV
Google News7.87×News
Twin Peaks11.47×Movies & TV
Capital One5.32×Business & Career
Thingiverse20.27×Arts & Culture
Depop16.56×Fashion & Accessoires
Wattpad14.46×Internet & Social Media
Westworld (TV series)24.75×Movies & TV
House of Cards (U.S. TV series)29.49×Movies & TV
Ethan Hawke14.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stranger Things audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.53
Pet OwnershipJOY1.47
ExtroversionTHRILL1.41
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.33
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for Stranger Things
CountryShare
United States23.4%
Brazil10.6%
India8.4%

See Stranger Things audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Stranger Things have in United States?

Stranger Things has an estimated audience of 34,552,504 people in United States, concentrated in California and Texas.

What is the gender split and age of Stranger Things fans?

50.9% of Stranger Things fans are female, 49.1% are male, with an average age of 33.6 years.

Which brands do Stranger Things fans like most?

Stranger Things fans show strongest brand affinity for Beetlejuice (12.25×), Google Maps (7.65×), and Indeed.com (7.42×) over the country average.

Where do Stranger Things fans live in United States?

Stranger Things fans in United States are most concentrated in California (reach 3,914,149), Texas (reach 3,479,424), and Florida (reach 2,336,299). These three regions account for the largest share of the active audience.

What other brands do Stranger Things fans also like?

Beyond Stranger Things itself, the audience over-indexes on Google Maps (7.65×), Indeed.com (7.42×), Emma Stone (18.31×), and Nina Dobrev (25.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stranger Things. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.