Rascasse Audience Intelligence

Crunchyroll Target Market in United States

A data profile of the people who buy, follow and care about Crunchyroll in United States — modelled from more than twelve digital signal sources. Crunchyroll has an estimated audience of 13,396,748 people in United States.

#259among Brand in United States#53in Games

The average Crunchyroll fan in United States is 27.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Harry Potter, Funimation, Howl's Moving Castle (film), with strongest over-indexing on Harry Potter (4.12× the country average).

Demographically, the Crunchyroll audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crunchyroll fan in United States is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crunchyroll profile in United States.

Audience size
13.4M
in United States
Gender
37.6%♀
62.4% male
Age
27.1
average years
Country rank
#2649
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crunchyroll

37.6% are female, 62.4% are male, average age 27.1.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Crunchyroll audience in United States
MetricValue
Female37.6%
Male62.4%
Average age27.1
Estimated audience size13,396,748
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the Crunchyroll audience in United States
Age bracketShare%
16-1955%
20-2924%
30-3911%
40-496%
50+5%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Crunchyroll audience comes from United States.

Worldwide audience distribution share by country for Crunchyroll
CountryShare
United States27.9%
Brazil9.5%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crunchyroll audience in United States is strongest.

Fig. 05

Top regions by affinity

Crunchyroll customers by region in United States
#RegionReachAffinity×
01Alaska~40K1.40×
02Oklahoma~200K1.33×
03Utah~100K1.28×
04Hawaii~70K1.27×
05Washington~300K1.24×
06Oregon~200K1.24×
07Idaho~80K1.23×
08Texas~1.5M1.17×
09Arkansas~100K1.16×
10North Dakota~30K1.14×
11Nevada~100K1.12×
12New Mexico~70K1.12×
13California~1.5M1.11×
14Kansas~100K1.09×
15Arizona~300K1.08×
16Louisiana~200K1.08×
17Florida~900K1.04×
18Georgia~400K1.04×
19Virginia~300K1.03×
20Missouri~200K1.03×
21Kentucky~200K1.03×
22Tennessee~300K1.02×
23Colorado~200K1.02×
24Alabama~200K1.00×
25West Virginia~60K0.99×
26Michigan~300K0.98×
27Indiana~200K0.98×
28Mississippi~100K0.98×
29North Carolina~400K0.96×
30Maryland~200K0.95×
31Wyoming~20K0.94×
32Nebraska~60K0.93×
33Montana~30K0.93×
34Minnesota~200K0.92×
35Iowa~100K0.91×
36Ohio~400K0.90×
37Wisconsin~200K0.90×
38South Dakota~30K0.90×
39South Carolina~200K0.89×
40New York~600K0.88×
41Rhode Island~40K0.88×
42Illinois~400K0.86×
43Maine~40K0.86×
44Connecticut~100K0.84×
45Pennsylvania~400K0.82×
46New Hampshire~40K0.82×
47New Jersey~300K0.81×
48Massachusetts~200K0.81×
49Delaware~30K0.80×
50Washington, District of Columbia~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Crunchyroll, United States
0.61×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crunchyroll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crunchyroll audience
#·InterestCategoryAffinity×
01Howl's Moving Castle (film)Movies & TV20.91×
02PonyoMovies & TV20.82×
03Kiki's Delivery ServiceMovies & TV20.06×
04ApocalyptoMovies & TV19.51×
05ThunderCatsMovies & TV19.39×
06JoJo's Bizarre AdventureLiterature15.83×
07My Neighbor TotoroMovies & TV15.58×
08Spirited AwayMovies & TV14.37×
09Power RangersKids & Family13.86×
10Yu-Gi-Oh!Literature13.49×
11FunimationMovies & TV11.29×
12Adventure TimeMovies & TV11.10×
13Final FantasyGames9.33×
14Hunter × HunterLiterature8.98×
15GamingGames6.53×
16Pokémon (video game series)Games6.51×
17OtakuLiterature5.06×
18Harry PotterMovies & TV4.12×
19Anime and manga fandomLiterature3.97×
20SupermanMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crunchyroll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crunchyroll audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.10×
Social Media UsageJOY1.05×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crunchyroll audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.49×
Community OrientationOPEN0.56×
IndulgenceJOY0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crunchyroll's target market in United States?

Crunchyroll's target market in United States covers an estimated 13,396,748 people, concentrated in California and Texas.

02

What is the gender split and age of Crunchyroll customers?

37.6% of the Crunchyroll audience are female, 62.4% are male, with an average age of 27.1 years.

03

Which brands do Crunchyroll fans like most?

Crunchyroll fans show strongest brand affinity for Harry Potter (4.12×), Funimation (11.29×), and Howl's Moving Castle (film) (20.91×) over the country average.

04

Where do Crunchyroll fans live in United States?

Crunchyroll fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Crunchyroll fans also like?

Beyond Crunchyroll itself, the audience over-indexes on Funimation (11.29×), Howl's Moving Castle (film) (20.91×), Ponyo (20.82×), and Apocalypto (19.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Crunchyroll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crunchyroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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