Crunchyroll Audience in United States

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Crunchyroll has an estimated audience of 12,847,661 people in United States. 37.6% are female, 62.4% are male, average age 27.1. Top regions: California, Texas, Florida. Top brand affinities: Harry Potter, Funimation, Howl's Moving Castle (film), Ponyo, Apocalypto.

The average Crunchyroll fan in United States is 27.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harry Potter, Funimation, Howl's Moving Castle (film), with strongest over-indexing on Harry Potter (4.12× the country average). Demographically, the Crunchyroll audience skews more male with an average age of 27.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Crunchyroll fans

Demographic split for Crunchyroll audience in United States
MetricValue
Female37.6%
Male62.4%
Average age27.1
Estimated audience size12,847,661

Audience persona

The typical Crunchyroll fan in United States is more male, around 27.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Crunchyroll in United States
RegionReachAffinity
California1,674,0221.18×
Texas1,296,3621.17×
Florida934,6561.07×
New York664,9130.93×
Georgia429,7171.09×
Illinois384,2160.9×
North Carolina379,2530.98×
Ohio365,3300.92×
Pennsylvania364,4790.84×
Washington344,0221.33×
Michigan339,0261.01×
Virginia333,0571.06×
Arizona285,0311.09×
New Jersey279,6460.86×
Tennessee263,5341.02×
Indiana234,9941×
Missouri219,6961.06×
Maryland217,9270.99×
Colorado211,8831.05×
Massachusetts210,3680.83×
Wisconsin184,6070.96×
Oklahoma184,4501.29×
Oregon181,4531.23×
South Carolina175,3680.91×
Minnesota170,9150.93×
Louisiana168,4281.02×
Alabama167,5970.93×
Kentucky164,7641.02×
Nevada145,3771.17×
Utah145,1941.26×
Arkansas116,1801.1×
Kansas108,2891.07×
Connecticut108,1240.84×
Mississippi98,1830.93×
Iowa98,1310.93×
Idaho77,5231.2×
Hawaii71,9661.3×
New Mexico70,8651.1×
Nebraska60,1960.93×
West Virginia56,0540.94×
New Hampshire40,9820.81×
Maine37,6660.82×
Alaska34,7971.27×
Rhode Island34,5480.84×
Montana31,9360.9×
North Dakota27,7221.05×
Delaware27,5640.78×
South Dakota25,7600.87×
Washington, District of Columbia24,7760.64×
Wyoming16,9240.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crunchyroll audience
BrandAffinityCategory
Harry Potter4.12×Movies & TV
Funimation11.29×Movies & TV
Howl's Moving Castle (film)20.91×Movies & TV
Ponyo20.82×Movies & TV
Apocalypto19.51×Movies & TV
Pokémon (video game series)6.51×Games
Yu-Gi-Oh!13.49×Literature
Final Fantasy9.33×Games
Spirited Away14.37×Movies & TV
Hunter × Hunter8.98×Literature
Power Rangers13.86×Kids & Family
Superman1.98×Movies & TV
Gaming6.53×Games
Otaku5.06×Literature
My Neighbor Totoro15.58×Movies & TV
Adventure Time11.1×Movies & TV
AAA (band)5.46×Music & Radio
ThunderCats19.39×Movies & TV
Anime and manga fandom3.97×Literature
Digimon15.96×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crunchyroll audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.12
Early Adopter MentalityPOWER1.64
ExtroversionTHRILL1.09
Pet OwnershipJOY1.03
Social Media UsageJOY0.99
Urban LifestyleOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Crunchyroll
CountryShare
United States27.5%
Brazil9.5%
Japan7.1%

See Crunchyroll audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Crunchyroll have in United States?

Crunchyroll has an estimated audience of 12,847,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Crunchyroll fans?

37.6% of Crunchyroll fans are female, 62.4% are male, with an average age of 27.1 years.

Which brands do Crunchyroll fans like most?

Crunchyroll fans show strongest brand affinity for Harry Potter (4.12×), Funimation (11.29×), and Howl's Moving Castle (film) (20.91×) over the country average.

Where do Crunchyroll fans live in United States?

Crunchyroll fans in United States are most concentrated in California (reach 1,674,022), Texas (reach 1,296,362), and Florida (reach 934,656). These three regions account for the largest share of the active audience.

What other brands do Crunchyroll fans also like?

Beyond Crunchyroll itself, the audience over-indexes on Funimation (11.29×), Howl's Moving Castle (film) (20.91×), Ponyo (20.82×), and Apocalypto (19.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crunchyroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.