Rascasse Audience Intelligence

Pokémon (video game series) Audience in United States

A data profile of the people who buy, follow and care about Pokémon (video game series) in United States — modelled from more than twelve digital signal sources. Pokémon (video game series) has an estimated audience of 17,907,909 people in United States.

#1among Action-Adventure in United States#4among Video / Board Game in United States#30in Games

Pokémon (video game series) fans in United States are concentrated in California, with strong brand affinity for Pokémon Trading Card Game.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon Trading Card Game, Pokémon, Rick and Morty, with strongest over-indexing on Pokémon Trading Card Game (65.22× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon (video game series) fan in United States shows strong Patriotism tendencies and a notable affinity for Pokémon Trading Card Game.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon (video game series) profile in United States.

Audience size
17.9M
in United States
Country rank
#1894
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon (video game series) fans

Fig. 02

Gender split

Demographic split for Pokémon (video game series) audience in United States
MetricValue
Estimated audience size17,907,909
Fig. 04

Worldwide distribution

33.0%

of the worldwide Pokémon (video game series) audience comes from United States.

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.0%
Japan9.1%
France5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon (video game series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon (video game series) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.39×
02Hawaii~100K1.37×
03Arizona~500K1.34×
04Washington~400K1.24×
05California~2.5M1.19×
06Oklahoma~200K1.17×
07Texas~2M1.16×
08Utah~200K1.16×
09Maryland~400K1.15×
10Kentucky~300K1.13×
11Nevada~200K1.12×
12Oregon~200K1.11×
13Indiana~400K1.10×
14Alabama~300K1.10×
15New Mexico~100K1.08×
16Missouri~300K1.06×
17Arkansas~200K1.06×
18West Virginia~90K1.06×
19Idaho~90K1.04×
20Iowa~100K1.02×
21Ohio~500K1.00×
22Kansas~100K1.00×
23Florida~1M0.99×
24Virginia~400K0.99×
25Nebraska~90K0.99×
26Maine~60K0.99×
27Pennsylvania~600K0.97×
28Michigan~500K0.97×
29Minnesota~200K0.97×
30Tennessee~300K0.96×
31North Carolina~500K0.95×
32Wisconsin~300K0.94×
33North Dakota~30K0.94×
34New York~900K0.93×
35Illinois~600K0.93×
36New Jersey~400K0.93×
37Georgia~500K0.92×
38Connecticut~200K0.90×
39Colorado~200K0.89×
40Louisiana~200K0.89×
41Massachusetts~300K0.88×
42South Dakota~40K0.87×
43South Carolina~200K0.86×
44Mississippi~100K0.86×
45New Hampshire~60K0.86×
46Rhode Island~50K0.85×
47Delaware~40K0.82×
48Vermont~30K0.81×
49Montana~40K0.79×
50Washington, District of Columbia~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Pokémon (video game series), United States
0.64×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon (video game series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames65.22×
02Lego Star WarsKids & Family34.09×
03International educationBusiness & Career24.30×
04Anthony MackieMovies & TV20.98×
05Scale modelKids & Family20.23×
06Cyberpunk 2077Games19.93×
07Collectible card gameGames19.35×
08Rick and MortyMovies & TV19.09×
09captain americaMovies & TV18.92×
10Doctor StrangeLiterature17.90×
11PokémonGames17.69×
12Pokémon GoGames15.85×
13Guardians of the Galaxy (film)Movies & TV13.64×
14Dungeons & DragonsGames13.15×
15The Legend of ZeldaGames11.63×
16PatreonInternet & Social Media10.23×
17Anime and manga fandomLiterature9.64×
18Video gamesGames4.17×
19ComicsLiterature4.00×
20SupermanMovies & TV3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon (video game series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.43×
Early Adopter MentalityPOWER1.72×
Pet OwnershipJOY1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon (video game series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.43×
Family OrientationCONSERVATISM0.70×
IndulgenceJOY0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action-Adventure audiences in United States

See Pokémon (video game series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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