Pokémon (video game series) Audience in United States

Pokémon (video game series) logo

Pokémon (video game series) has an estimated audience of 17,813,094 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Pokémon Trading Card Game, Autism Awareness, Diabetes mellitus awareness, Collectible card game, Rick and Morty.

Pokémon (video game series) fans in United States are concentrated in California, with strong brand affinity for Pokémon Trading Card Game. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon Trading Card Game, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Pokémon Trading Card Game (53.95× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action-Adventure

Demographics of Pokémon (video game series) fans

Demographic split for Pokémon (video game series) audience in United States
MetricValue
Estimated audience size17,813,094

Audience persona

The typical Pokémon (video game series) fan in United States shows strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon Trading Card Game.

Top regions in United States

Top regions ranked by reach for Pokémon (video game series) in United States
RegionReachAffinity
California2,406,6211.23×
Texas1,816,2681.19×
Florida1,226,4221.02×
New York972,8730.98×
Pennsylvania588,4090.98×
Ohio564,4351.03×
Illinois563,8780.95×
North Carolina519,8820.97×
Georgia515,6660.94×
Arizona515,1301.42×
Michigan461,7200.99×
Washington452,0271.27×
Virginia443,1271.02×
New Jersey435,9380.96×
Maryland370,2211.21×
Indiana365,1141.12×
Tennessee351,9250.98×
Massachusetts318,0410.91×
Missouri309,2131.08×
Alabama283,8891.14×
Wisconsin256,0500.96×
Colorado253,0460.9×
Minnesota251,7930.99×
Kentucky243,7541.09×
South Carolina233,1140.87×
Oklahoma227,8121.15×
Oregon226,3881.11×
Louisiana198,1620.86×
Nevada188,3411.09×
Utah186,5011.17×
Connecticut161,9420.91×
Arkansas151,6861.03×
Iowa148,9231.01×
Kansas139,6260.99×
Mississippi122,0870.83×
Hawaii102,3251.34×
New Mexico94,8691.06×
Idaho89,1991×
Nebraska86,8200.97×
West Virginia84,8121.02×
Maine60,6560.95×
New Hampshire56,8040.81×
Alaska51,1091.34×
Rhode Island44,7540.79×
Delaware37,6380.77×
Montana37,0730.75×
Washington, District of Columbia34,7480.65×
South Dakota33,2300.81×
North Dakota32,3550.88×
Vermont23,7190.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon (video game series) audience
BrandAffinityCategory
Pokémon Trading Card Game53.95×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Collectible card game15.55×Games
Rick and Morty12.22×Movies & TV
Lego Star Wars39.29×Kids & Family
The Legend of Zelda15.81×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Anime and manga fandom8.21×Literature
Cyberpunk 207725.33×Games
Toyota Supra19.19×Cars & Mobility
Dungeons & Dragons13.94×Games
Income tax13.19×Business & Career
Pokémon Go16.64×Games
Pokémon5.96×Games
Superman2.72×Movies & TV
Magic: The Gathering10.24×Games
League of Legends6.9×Games
Role-playing games4.74×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon (video game series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.46
Early Adopter MentalityPOWER1.71
Pet OwnershipJOY1.32
Urban LifestyleOPEN1.17
SustainabilityBALANCE1.15
PatriotismCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Pokémon (video game series)
CountryShare
United States33.1%
Japan9.2%
France5.8%

See Pokémon (video game series) audiences in other countries

More Action-Adventure audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon (video game series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.