Rascasse Audience Intelligence

The Legend of Zelda Audience in United States

A data profile of the people who buy, follow and care about The Legend of Zelda in United States — modelled from more than twelve digital signal sources. The Legend of Zelda has an estimated audience of 9,299,504 people in United States.

#2among Open world game in United States#14among Video / Board Game in United States#76in Games

The average The Legend of Zelda fan in United States is 27.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), The Legend of Zelda: Twilight Princess, The Legend of Zelda (video game), with strongest over-indexing on Pokémon (video game series) (11.63× the country average).

Demographically, the The Legend of Zelda audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Legend of Zelda fan in United States is more male, around 27.1 years old, with strong Social Media Usage tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Open world game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Legend of Zelda profile in United States.

Audience size
9.3M
in United States
Gender
36.0%♀
64.0% male
Age
27.1
average years
Country rank
#3854
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Legend of Zelda fans

36.0% are female, 64.0% are male, average age 27.1.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for The Legend of Zelda audience in United States
MetricValue
Female36.0%
Male64.0%
Average age27.1
Estimated audience size9,299,504
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the The Legend of Zelda audience in United States
Age bracketShare%
16-1954%
20-2924%
30-3912%
40-496%
50+3%
Fig. 04

Worldwide distribution

38.5%

of the worldwide The Legend of Zelda audience comes from United States.

Worldwide audience distribution share by country for The Legend of Zelda
CountryShare
United States38.5%
France10.1%
Germany7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Legend of Zelda audience in United States is strongest.

Fig. 05

Top regions by affinity

The Legend of Zelda fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.71×
02Oklahoma~200K1.50×
03Idaho~70K1.46×
04Alaska~30K1.35×
05Arkansas~100K1.33×
06Washington~200K1.25×
07Indiana~200K1.25×
08Oregon~100K1.20×
09Kentucky~100K1.17×
10West Virginia~50K1.17×
11Missouri~200K1.13×
12New Mexico~50K1.08×
13Vermont~20K1.07×
14Alabama~100K1.06×
15Kansas~80K1.06×
16Maine~40K1.06×
17Montana~30K1.06×
18Arizona~200K1.05×
19New Hampshire~40K1.03×
20Ohio~300K1.02×
21Michigan~200K1.02×
22Texas~800K0.99×
23Iowa~80K0.98×
24Nebraska~50K0.98×
25Tennessee~200K0.97×
26Wisconsin~100K0.97×
27North Dakota~20K0.97×
28Nevada~90K0.96×
29Florida~600K0.95×
30Colorado~100K0.94×
31South Dakota~20K0.94×
32Louisiana~100K0.93×
33Mississippi~70K0.92×
34North Carolina~300K0.91×
35Pennsylvania~300K0.89×
36Virginia~200K0.89×
37Minnesota~100K0.88×
38Georgia~200K0.86×
39California~900K0.85×
40South Carolina~100K0.85×
41Illinois~300K0.82×
42Maryland~100K0.82×
43Connecticut~80K0.82×
44Rhode Island~20K0.81×
45Delaware~20K0.76×
46New York~400K0.75×
47Hawaii~30K0.75×
48New Jersey~200K0.73×
49Massachusetts~100K0.73×
50Washington, District of Columbia~20K0.54×
Fig. 06

Affinity by region

Affinity by region — The Legend of Zelda, United States
0.54×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Legend of Zelda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Legend of Zelda audience
#·InterestCategoryAffinity×
01Good Morning, VietnamMovies & TV35.63×
02The Legend of Zelda: Link's AwakeningGames35.61×
03The Legend of Zelda: Twilight PrincessGames35.40×
04The Legend of Zelda (video game)Movies & TV28.49×
05Mario KartGames15.15×
06Super Mario Bros.Games14.12×
07Final Fantasy XIVGames13.63×
08Animal CrossingGames13.17×
09Final FantasyGames13.08×
10Good Will HuntingMovies & TV13.05×
11Baldur's Gate 3Games12.40×
12Pokémon (video game series)Games11.63×
13Final Fantasy VIIGames10.84×
14Yu-Gi-Oh! Trading Card GameGames10.82×
15Tabletop role-playing gameGames7.33×
16CrunchyrollGames6.53×
17CaseyMusic & Radio4.94×
18PokémonGames4.46×
19GodzillaMovies & TV4.39×
20SupermanMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Legend of Zelda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Legend of Zelda audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.26×
Early Adopter MentalityPOWER1.22×
Pet OwnershipJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Legend of Zelda audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.46×
Community OrientationOPEN0.53×
TravellingTHRILL0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Legend of Zelda have in United States?

The Legend of Zelda has an estimated audience of 9,299,504 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Legend of Zelda fans?

36.0% of The Legend of Zelda fans are female, 64.0% are male, with an average age of 27.1 years.

03

Which brands do The Legend of Zelda fans like most?

The Legend of Zelda fans show strongest brand affinity for Pokémon (video game series) (11.63×), The Legend of Zelda: Twilight Princess (35.4×), and The Legend of Zelda (video game) (28.49×) over the country average.

04

Where do The Legend of Zelda fans live in United States?

The Legend of Zelda fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do The Legend of Zelda fans also like?

Beyond The Legend of Zelda itself, the audience over-indexes on The Legend of Zelda: Twilight Princess (35.4×), The Legend of Zelda (video game) (28.49×), Final Fantasy (13.08×), and Super Mario Bros. (14.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Open world game audiences in United States

See The Legend of Zelda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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