The Legend of Zelda Audience in United States

The Legend of Zelda logo

The Legend of Zelda has an estimated audience of 9,292,800 people in United States. 36.0% are female, 64.0% are male, average age 27.1. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), The Legend of Zelda: Twilight Princess, The Legend of Zelda (video game), Final Fantasy, Super Mario Bros..

The average The Legend of Zelda fan in United States is 27.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), The Legend of Zelda: Twilight Princess, The Legend of Zelda (video game), with strongest over-indexing on Pokémon (video game series) (11.63× the country average). Demographically, the The Legend of Zelda audience skews more male with an average age of 27.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Open world game

Demographics of The Legend of Zelda fans

Demographic split for The Legend of Zelda audience in United States
MetricValue
Female36.0%
Male64.0%
Average age27.1
Estimated audience size9,292,800

Audience persona

The typical The Legend of Zelda fan in United States is more male, around 27.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for The Legend of Zelda in United States
RegionReachAffinity
California911,9330.89×
Texas849,9361.06×
Florida625,7830.99×
New York413,6660.8×
Ohio301,6081.05×
Pennsylvania284,1120.91×
Illinois265,0580.86×
North Carolina263,1800.94×
Georgia258,1130.9×
Michigan252,3231.04×
Washington237,7781.28×
Indiana220,8091.3×
Virginia209,0860.92×
Arizona202,2981.07×
Tennessee186,0921×
New Jersey179,9930.76×
Missouri174,1811.16×
Oklahoma163,2281.58×
Utah142,4271.71×
Kentucky141,7211.22×
Colorado140,1820.96×
Alabama139,8871.08×
Wisconsin137,9610.99×
Massachusetts133,2470.73×
Maryland131,7600.82×
Oregon127,2671.19×
South Carolina121,6180.87×
Minnesota118,3720.89×
Louisiana111,3550.93×
Arkansas105,5081.38×
Nevada87,6370.98×
Kansas76,5171.04×
Connecticut76,4230.82×
Iowa74,7530.98×
Mississippi71,8110.94×
Idaho66,7401.43×
West Virginia49,9561.15×
New Mexico49,3921.06×
Nebraska44,4500.95×
New Hampshire36,7571×
Maine34,0251.02×
Montana27,2621.06×
Hawaii26,4310.66×
Alaska25,3101.27×
Rhode Island21,7140.73×
South Dakota18,6670.87×
Delaware18,1890.71×
North Dakota17,1220.9×
Vermont13,4150.82×
Washington, District of Columbia13,0020.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Legend of Zelda audience
BrandAffinityCategory
Pokémon (video game series)11.63×Games
The Legend of Zelda: Twilight Princess35.4×Games
The Legend of Zelda (video game)28.49×Movies & TV
Final Fantasy13.08×Games
Super Mario Bros.14.12×Games
The Legend of Zelda: Link's Awakening35.61×Games
Yu-Gi-Oh! Trading Card Game10.82×Games
Casey4.94×Music & Radio
Animal Crossing13.17×Games
Mario Kart15.15×Games
Good Will Hunting13.05×Movies & TV
Final Fantasy XIV13.63×Games
Godzilla4.39×Movies & TV
Superman2.25×Movies & TV
Tabletop role-playing game7.33×Games
Good Morning, Vietnam35.63×Movies & TV
Final Fantasy VII10.84×Games
Pokémon4.46×Games
Crunchyroll6.53×Games
Otaku5.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Legend of Zelda audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.55
Early Adopter MentalityPOWER1.78
Pet OwnershipJOY1.08
ExtroversionTHRILL1.07
Social Media UsageJOY1.01
Family OrientationCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for The Legend of Zelda
CountryShare
United States38.6%
France10.1%
Germany7.2%

See The Legend of Zelda audiences in other countries

More Open world game audiences in United States

Frequently asked questions

How many fans does The Legend of Zelda have in United States?

The Legend of Zelda has an estimated audience of 9,292,800 people in United States, concentrated in California and Texas.

What is the gender split and age of The Legend of Zelda fans?

36.0% of The Legend of Zelda fans are female, 64.0% are male, with an average age of 27.1 years.

Which brands do The Legend of Zelda fans like most?

The Legend of Zelda fans show strongest brand affinity for Pokémon (video game series) (11.63×), The Legend of Zelda: Twilight Princess (35.4×), and The Legend of Zelda (video game) (28.49×) over the country average.

Where do The Legend of Zelda fans live in United States?

The Legend of Zelda fans in United States are most concentrated in California (reach 911,933), Texas (reach 849,936), and Florida (reach 625,783). These three regions account for the largest share of the active audience.

What other brands do The Legend of Zelda fans also like?

Beyond The Legend of Zelda itself, the audience over-indexes on The Legend of Zelda: Twilight Princess (35.4×), The Legend of Zelda (video game) (28.49×), Final Fantasy (13.08×), and Super Mario Bros. (14.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.