Rascasse Audience Intelligence

The Legend of Zelda (video game) Audience in United States

A data profile of the people who buy, follow and care about The Legend of Zelda (video game) in United States — modelled from more than twelve digital signal sources. The Legend of Zelda (video game) has an estimated audience of 1,731,539 people in United States.

#158among Video / Board Game in United States#2553in Movies & TV

The average The Legend of Zelda (video game) fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Missy Elliott, The Legend of Zelda, International education, with strongest over-indexing on Missy Elliott (90.79× the country average).

Demographically, the The Legend of Zelda (video game) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Legend of Zelda (video game) fan in United States is more male, around 31.4 years old, with strong Community Orientation tendencies and a notable affinity for Missy Elliott.

Category: Movies & TV · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Legend of Zelda (video game) profile in United States.

Audience size
1.7M
in United States
Gender
26.0%♀
74.0% male
Age
31.4
average years
Country rank
#15915
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Legend of Zelda (video game) fans

26.0% are female, 74.0% are male, average age 31.4.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for The Legend of Zelda (video game) audience in United States
MetricValue
Female26.0%
Male74.0%
Average age31.4
Estimated audience size1,731,539
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the The Legend of Zelda (video game) audience in United States
Age bracketShare%
16-1932%
20-2931%
30-3923%
40-4910%
50+4%
Fig. 04

Worldwide distribution

35.4%

of the worldwide The Legend of Zelda (video game) audience comes from United States.

Worldwide audience distribution share by country for The Legend of Zelda (video game)
CountryShare
United States35.4%
France9.0%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Legend of Zelda (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Legend of Zelda (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.71×
02Oklahoma~30K1.50×
03Idaho~10K1.46×
04Alaska~5K1.35×
05Arkansas~20K1.33×
06Washington~40K1.25×
07Indiana~40K1.25×
08Oregon~20K1.20×
09Kentucky~30K1.17×
10West Virginia~9K1.17×
11Missouri~30K1.13×
12New Mexico~9K1.08×
13Vermont~3K1.07×
14Alabama~30K1.06×
15Kansas~10K1.06×
16Maine~7K1.06×
17Montana~5K1.06×
18Arizona~40K1.05×
19New Hampshire~7K1.03×
20Ohio~50K1.02×
21Michigan~50K1.02×
22Texas~100K0.99×
23Iowa~10K0.98×
24Nebraska~8K0.98×
25Tennessee~30K0.97×
26Wisconsin~30K0.97×
27North Dakota~3K0.97×
28Nevada~20K0.96×
29Florida~100K0.95×
30Colorado~30K0.94×
31South Dakota~4K0.94×
32Louisiana~20K0.93×
33Mississippi~10K0.92×
34North Carolina~50K0.91×
35Pennsylvania~50K0.89×
36Virginia~40K0.89×
37Minnesota~20K0.88×
38Georgia~50K0.86×
39California~200K0.85×
40South Carolina~20K0.85×
41Illinois~50K0.82×
42Maryland~20K0.82×
43Connecticut~10K0.82×
44Rhode Island~4K0.81×
45Delaware~4K0.76×
46New York~70K0.75×
47Hawaii~6K0.75×
48New Jersey~30K0.73×
49Massachusetts~20K0.73×
50Washington, District of Columbia~3K0.54×
Fig. 06

Affinity by region

Affinity by region — The Legend of Zelda (video game), United States
0.54×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Legend of Zelda (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Legend of Zelda (video game) audience
#·InterestCategoryAffinity×
01Missy ElliottMusic & Radio90.79×
02AvayaTechnology & Electronics76.30×
03Super Mario GalaxyGames63.56×
04International educationBusiness & Career42.67×
05Diablo (series)Games37.61×
06Chrono TriggerGames34.55×
07Fire EmblemGames31.73×
08Freddy vs. JasonMovies & TV31.38×
09The Legend of ZeldaGames28.49×
10Birds of Prey (TV series)Movies & TV24.76×
11ArrowMovies & TV13.17×
12Magic: The GatheringGames11.13×
13RetrogamingGames10.02×
14Collectible card gameGames9.16×
15Action role-playing gameGames9.06×
16PokémonGames7.91×
17Action-adventure gameGames7.05×
18GameStopGames6.61×
19Anime and manga fandomLiterature5.98×
20SupermanMovies & TV3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Legend of Zelda (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Legend of Zelda (video game) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.24×
Early Adopter MentalityPOWER2.20×
Pet OwnershipJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Legend of Zelda (video game) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.59×
Career OrientationPOWER0.74×
Quality AwarenessPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Legend of Zelda (video game) have in United States?

The Legend of Zelda (video game) has an estimated audience of 1,731,539 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Legend of Zelda (video game) fans?

26.0% of The Legend of Zelda (video game) fans are female, 74.0% are male, with an average age of 31.4 years.

03

Which brands do The Legend of Zelda (video game) fans like most?

The Legend of Zelda (video game) fans show strongest brand affinity for Missy Elliott (90.79×), The Legend of Zelda (28.49×), and International education (42.67×) over the country average.

04

Where do The Legend of Zelda (video game) fans live in United States?

The Legend of Zelda (video game) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Legend of Zelda (video game) fans also like?

Beyond The Legend of Zelda (video game) itself, the audience over-indexes on The Legend of Zelda (28.49×), International education (42.67×), Diablo (series) (37.61×), and Arrow (13.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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