The Legend of Zelda (video game) Audience in United States

The Legend of Zelda (video game) has an estimated audience of 1,724,090 people in United States. 26.0% are female, 74.0% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: The Legend of Zelda, Missy Elliott, Diablo (series), Autism Awareness, Diabetes mellitus awareness.

The average The Legend of Zelda (video game) fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Legend of Zelda, Missy Elliott, Diablo (series), with strongest over-indexing on The Legend of Zelda (40× the country average). Demographically, the The Legend of Zelda (video game) audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Video / Board Game

Demographics of The Legend of Zelda (video game) fans

Demographic split for The Legend of Zelda (video game) audience in United States
MetricValue
Female26.0%
Male74.0%
Average age31.4
Estimated audience size1,724,090

Audience persona

The typical The Legend of Zelda (video game) fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Legend of Zelda.

Top regions in United States

Top regions ranked by reach for The Legend of Zelda (video game) in United States
RegionReachAffinity
California169,1910.89×
Texas157,6881.06×
Florida116,1010.99×
New York76,7470.8×
Ohio55,9571.05×
Pennsylvania52,7110.91×
Illinois49,1760.86×
North Carolina48,8280.94×
Georgia47,8880.9×
Michigan46,8131.04×
Washington44,1151.28×
Indiana40,9671.3×
Virginia38,7920.92×
Arizona37,5321.07×
Tennessee34,5261×
New Jersey33,3940.76×
Missouri32,3161.16×
Oklahoma30,2841.58×
Utah26,4241.71×
Kentucky26,2931.22×
Colorado26,0080.96×
Alabama25,9531.08×
Wisconsin25,5960.99×
Massachusetts24,7210.73×
Maryland24,4450.82×
Oregon23,6121.19×
South Carolina22,5640.87×
Minnesota21,9610.89×
Louisiana20,6600.93×
Arkansas19,5751.38×
Nevada16,2590.98×
Kansas14,1961.04×
Connecticut14,1790.82×
Iowa13,8690.98×
Mississippi13,3230.94×
Idaho12,3821.43×
West Virginia9,2681.15×
New Mexico9,1641.06×
Nebraska8,2470.95×
New Hampshire6,8201×
Maine6,3131.02×
Montana5,0581.06×
Hawaii4,9040.66×
Alaska4,6961.27×
Rhode Island4,0290.73×
South Dakota3,4630.87×
Delaware3,3750.71×
North Dakota3,1770.9×
Vermont2,4890.82×
Washington, District of Columbia2,4120.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Legend of Zelda (video game) audience
BrandAffinityCategory
The Legend of Zelda40×Games
Missy Elliott65.67×Music & Radio
Diablo (series)32.81×Games
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Hatsune Miku37.41×Literature
Super Mario Galaxy74.32×Games
The Legend of Zelda: Breath of the Wild46.15×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Pokémon Trading Card Game22.89×Games
Super Mario Bros.16.39×Games
Superman3.31×Movies & TV
Fire Emblem41.5×Games
International education19.36×Business & Career
Rick and Morty8.15×Movies & TV
Income tax13.19×Business & Career
Action role-playing game9.3×Games
Cowboy Bebop25.87×Movies & TV
Pokémon6.21×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Legend of Zelda (video game) audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.84
Early Adopter MentalityPOWER2.03
Pet OwnershipJOY1.56
Community OrientationOPEN1.5
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for The Legend of Zelda (video game)
CountryShare
United States35.5%
France9.1%
Japan7.3%

See The Legend of Zelda (video game) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Legend of Zelda (video game) have in United States?

The Legend of Zelda (video game) has an estimated audience of 1,724,090 people in United States, concentrated in California and Texas.

What is the gender split and age of The Legend of Zelda (video game) fans?

26.0% of The Legend of Zelda (video game) fans are female, 74.0% are male, with an average age of 31.4 years.

Which brands do The Legend of Zelda (video game) fans like most?

The Legend of Zelda (video game) fans show strongest brand affinity for The Legend of Zelda (40×), Missy Elliott (65.67×), and Diablo (series) (32.81×) over the country average.

Where do The Legend of Zelda (video game) fans live in United States?

The Legend of Zelda (video game) fans in United States are most concentrated in California (reach 169,191), Texas (reach 157,688), and Florida (reach 116,101). These three regions account for the largest share of the active audience.

What other brands do The Legend of Zelda (video game) fans also like?

Beyond The Legend of Zelda (video game) itself, the audience over-indexes on Missy Elliott (65.67×), Diablo (series) (32.81×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Legend of Zelda (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.