Magic: The Gathering Audience in United States

Magic: The Gathering logo

Magic: The Gathering has an estimated audience of 7,414,993 people in United States. 35.0% are female, 65.0% are male, average age 30.0. Top regions: California, Texas, Florida. Top brand affinities: Wizards of the Coast, Tabletop role-playing game, Collectible card game, Critical Role, Miniature wargaming.

The average Magic: The Gathering fan in United States is 30.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wizards of the Coast, Tabletop role-playing game, Collectible card game, with strongest over-indexing on Wizards of the Coast (42.76× the country average). Demographically, the Magic: The Gathering audience skews more male with an average age of 30.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Magic: The Gathering fans

Demographic split for Magic: The Gathering audience in United States
MetricValue
Female35.0%
Male65.0%
Average age30.0
Estimated audience size7,414,993

Audience persona

The typical Magic: The Gathering fan in United States is more male, around 30.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wizards of the Coast.

Top regions in United States

Top regions ranked by reach for Magic: The Gathering in United States
RegionReachAffinity
California674,9730.83×
Texas494,0260.77×
Florida337,0470.67×
New York291,9310.7×
Ohio247,0281.08×
Washington238,8991.61×
Michigan231,1911.19×
Pennsylvania219,6090.88×
Illinois203,5110.82×
North Carolina174,2510.78×
Virginia159,8980.89×
Indiana159,2001.18×
Arizona154,9111.02×
Georgia147,7520.65×
Oregon144,6261.7×
Colorado142,6051.22×
Missouri135,2101.13×
Wisconsin133,4001.2×
Tennessee130,3940.88×
Massachusetts129,0930.88×
Minnesota121,6411.14×
New Jersey109,5710.58×
Kentucky107,6951.16×
Utah105,5961.59×
Oklahoma88,8221.08×
Maryland87,7220.69×
Alabama81,7710.79×
South Carolina78,2400.7×
Iowa70,3371.15×
Kansas65,8581.13×
Nevada63,5250.89×
Louisiana62,9750.66×
Connecticut59,8340.8×
Arkansas57,8370.95×
Idaho50,2551.35×
Maine40,6321.53×
Mississippi35,1200.57×
Nebraska35,0840.94×
New Mexico34,7700.94×
New Hampshire33,1131.13×
West Virginia32,4640.94×
Alaska25,5231.61×
Montana24,5411.19×
Hawaii22,9670.72×
Rhode Island20,9940.89×
North Dakota17,4881.15×
South Dakota16,2450.95×
Vermont15,1861.17×
Washington, District of Columbia13,8110.62×
Delaware13,7980.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Magic: The Gathering audience
BrandAffinityCategory
Wizards of the Coast42.76×Games
Tabletop role-playing game21.44×Games
Collectible card game19.08×Games
Critical Role55.77×Movies & TV
Miniature wargaming18.93×Games
Tabletop game10.11×Games
Yu-Gi-Oh! Trading Card Game15.87×Games
Pokémon (video game series)9.96×Games
Dragon (Dungeons & Dragons)34.27×Games
Godzilla6.68×Movies & TV
Warhammer Fantasy (setting)29.37×Games
Games Workshop21.19×Games
Figure painting (hobby)22.31×Arts & Culture
Limited Edition (Magic: The Gathering)39.6×Games
Superman2.81×Movies & TV
Grand Prix (Magic: The Gathering)39.07×Games
Final Fantasy XIV16.23×Games
Harry Potter3.29×Movies & TV
Turn-based strategy14.83×Games
Peacemaker3.38×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Magic: The Gathering audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Early Adopter MentalityPOWER1.58
PatriotismCONSERVATISM1.49
ExtroversionTHRILL1.24
Social Media UsageJOY1.11
TraditionCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.4%
Japan7.7%
Italy6.3%

See Magic: The Gathering audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Magic: The Gathering have in United States?

Magic: The Gathering has an estimated audience of 7,414,993 people in United States, concentrated in California and Texas.

What is the gender split and age of Magic: The Gathering fans?

35.0% of Magic: The Gathering fans are female, 65.0% are male, with an average age of 30.0 years.

Which brands do Magic: The Gathering fans like most?

Magic: The Gathering fans show strongest brand affinity for Wizards of the Coast (42.76×), Tabletop role-playing game (21.44×), and Collectible card game (19.08×) over the country average.

Where do Magic: The Gathering fans live in United States?

Magic: The Gathering fans in United States are most concentrated in California (reach 674,973), Texas (reach 494,026), and Florida (reach 337,047). These three regions account for the largest share of the active audience.

What other brands do Magic: The Gathering fans also like?

Beyond Magic: The Gathering itself, the audience over-indexes on Tabletop role-playing game (21.44×), Collectible card game (19.08×), Critical Role (55.77×), and Miniature wargaming (18.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic: The Gathering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.