Rascasse Audience Intelligence

Magic: The Gathering Audience in United States

A data profile of the people who buy, follow and care about Magic: The Gathering in United States — modelled from more than twelve digital signal sources. Magic: The Gathering has an estimated audience of 7,421,974 people in United States.

#23among Video / Board Game in United States#93in Games

The average Magic: The Gathering fan in United States is 30.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wizards of the Coast, Tabletop role-playing game, Collectible card game, with strongest over-indexing on Wizards of the Coast (42.76× the country average).

Demographically, the Magic: The Gathering audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Magic: The Gathering fan in United States is more male, around 30.0 years old, with strong Social Media Usage tendencies and a notable affinity for Wizards of the Coast.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magic: The Gathering profile in United States.

Audience size
7.4M
in United States
Gender
35.0%♀
65.0% male
Age
30.0
average years
Country rank
#4774
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magic: The Gathering fans

35.0% are female, 65.0% are male, average age 30.0.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Magic: The Gathering audience in United States
MetricValue
Female35.0%
Male65.0%
Average age30.0
Estimated audience size7,421,974
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Magic: The Gathering audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4910%
50+8%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Magic: The Gathering audience comes from United States.

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.3%
Japan7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magic: The Gathering audience in United States is strongest.

Fig. 05

Top regions by affinity

Magic: The Gathering fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~100K1.62×
02Alaska~30K1.62×
03Utah~100K1.60×
04Washington~200K1.54×
05Maine~40K1.47×
06Idaho~50K1.38×
07Vermont~20K1.25×
08Montana~20K1.19×
09North Dakota~20K1.18×
10Colorado~100K1.17×
11New Hampshire~30K1.16×
12Wisconsin~100K1.15×
13Michigan~200K1.13×
14Iowa~70K1.13×
15Indiana~200K1.12×
16Minnesota~100K1.12×
17Kentucky~100K1.11×
18Oklahoma~90K1.10×
19Missouri~100K1.09×
20Kansas~60K1.09×
21Ohio~200K1.04×
22Arizona~200K1.00×
23Nebraska~40K1.00×
24West Virginia~30K1.00×
25South Dakota~20K0.98×
26Arkansas~60K0.97×
27New Mexico~40K0.97×
28Nevada~70K0.93×
29Rhode Island~20K0.93×
30Pennsylvania~200K0.88×
31Tennessee~100K0.88×
32Massachusetts~100K0.88×
33Virginia~200K0.86×
34California~700K0.84×
35Connecticut~60K0.82×
36Illinois~200K0.80×
37Hawaii~30K0.79×
38Alabama~80K0.78×
39North Carolina~200K0.77×
40Texas~500K0.76×
41Delaware~10K0.73×
42New York~300K0.70×
43Maryland~90K0.70×
44South Carolina~80K0.70×
45Florida~300K0.68×
46Washington, District of Columbia~20K0.68×
47Louisiana~60K0.67×
48Georgia~100K0.66×
49Mississippi~40K0.61×
50New Jersey~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Magic: The Gathering, United States
0.59×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magic: The Gathering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magic: The Gathering audience
#·InterestCategoryAffinity×
01Critical RoleMovies & TV55.77×
02Wizards of the CoastGames42.76×
03Limited Edition (Magic: The Gathering)Games39.60×
04Grand Prix (Magic: The Gathering)Games39.07×
05Dragon (Dungeons & Dragons)Games34.27×
06Warhammer Fantasy (setting)Games29.37×
07Space Marines (Warhammer 40,000)Games25.85×
08Figure painting (hobby)Arts & Culture22.31×
09Tabletop role-playing gameGames21.44×
10Games WorkshopGames21.19×
11Collectible card gameGames19.08×
12Miniature wargamingGames18.93×
13Final Fantasy XIVGames16.23×
14Yu-Gi-Oh! Trading Card GameGames15.87×
15Turn-based strategyGames14.83×
16Tabletop gameGames10.11×
17Pokémon (video game series)Games9.96×
18GodzillaMovies & TV6.68×
19PeacemakerMovies & TV3.38×
20SupermanMovies & TV2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magic: The Gathering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magic: The Gathering audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.40×
Early Adopter MentalityPOWER1.37×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magic: The Gathering audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.50×
TravellingTHRILL0.64×
IndulgenceJOY0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magic: The Gathering have in United States?

Magic: The Gathering has an estimated audience of 7,421,974 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Magic: The Gathering fans?

35.0% of Magic: The Gathering fans are female, 65.0% are male, with an average age of 30.0 years.

03

Which brands do Magic: The Gathering fans like most?

Magic: The Gathering fans show strongest brand affinity for Wizards of the Coast (42.76×), Tabletop role-playing game (21.44×), and Collectible card game (19.08×) over the country average.

04

Where do Magic: The Gathering fans live in United States?

Magic: The Gathering fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Magic: The Gathering fans also like?

Beyond Magic: The Gathering itself, the audience over-indexes on Tabletop role-playing game (21.44×), Collectible card game (19.08×), Critical Role (55.77×), and Miniature wargaming (18.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Magic: The Gathering audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Magic: The Gathering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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