Rascasse Audience Intelligence

Magic: The Gathering Audience in Germany

A data profile of the people who buy, follow and care about Magic: The Gathering in Germany — modelled from more than twelve digital signal sources. Magic: The Gathering has an estimated audience of 1,009,824 people in Germany.

#44among Video / Board Game in Germany#146in Games

The average Magic: The Gathering fan in Germany is 28.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Collectible card game, Critical Role, Tabletop role-playing game, with strongest over-indexing on Collectible card game (29.13× the country average).

Demographically, the Magic: The Gathering audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Magic: The Gathering fan in Germany is more male, around 28.3 years old, with strong Patriotism tendencies and a notable affinity for Collectible card game.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Magic: The Gathering profile in Germany.

Audience size
1M
in Germany
Gender
32.8%♀
67.2% male
Age
28.3
average years
Country rank
#6469
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Magic: The Gathering fans

32.8% are female, 67.2% are male, average age 28.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Magic: The Gathering audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age28.3
Estimated audience size1,009,824
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Magic: The Gathering audience in Germany
Age bracketShare%
16-1949%
20-2925%
30-3914%
40-498%
50+4%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Magic: The Gathering audience comes from Germany.

Worldwide audience distribution share by country for Magic: The Gathering
CountryShare
United States37.3%
Japan7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Magic: The Gathering audience in Germany is strongest.

Fig. 05

Top regions by affinity

Magic: The Gathering fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.26×
02Berlin~60K1.23×
03Nordrhein-Westfalen~300K1.14×
04Schleswig-Holstein~40K1.12×
05Niedersachsen~100K1.11×
06Sachsen~50K1.04×
07Bayern~200K0.99×
08Hessen~80K0.99×
09Rheinland-Pfalz~50K0.99×
10Bremen~9K0.99×
11Saarland~10K0.97×
12Baden-Württemberg~100K0.91×
13Sachsen-Anhalt~20K0.84×
14Thüringen~20K0.84×
15Mecklenburg-Vorpommern~20K0.84×
16Brandenburg~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Magic: The Gathering, Germany
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Magic: The Gathering audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Magic: The Gathering audience
#·InterestCategoryAffinity×
01Critical RoleMovies & TV123.53×
02Richard GarfieldGames120.61×
03Fantasy Flight GamesGames49.85×
04Warhammer Fantasy (setting)Games48.26×
05Warhammer Fantasy RoleplayGames46.79×
06Dragon (Dungeons & Dragons)Games37.08×
07Pathfinder Roleplaying GameGames36.64×
08BoardGameGeekGames32.50×
09Warhammer Fantasy BattleGames30.64×
10Games WorkshopGames29.47×
11Collectible card gameGames29.13×
12Tabletop role-playing gameGames22.58×
13War MachineLiterature21.24×
14Yu-Gi-Oh!Literature18.78×
15Turn-based strategyGames16.47×
16Dungeons & DragonsGames15.15×
17Elden RingGames12.87×
18Pokémon (video game series)Games10.85×
19Tabletop gameGames9.57×
20CrunchyrollGames8.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Magic: The Gathering audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Magic: The Gathering audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Risk AppetiteTHRILL1.37×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Magic: The Gathering audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
Design AffinityPREMIUM0.54×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Magic: The Gathering have in Germany?

Magic: The Gathering has an estimated audience of 1,009,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Magic: The Gathering fans?

32.8% of Magic: The Gathering fans are female, 67.2% are male, with an average age of 28.3 years.

03

Which brands do Magic: The Gathering fans like most?

Magic: The Gathering fans show strongest brand affinity for Collectible card game (29.13×), Critical Role (123.53×), and Tabletop role-playing game (22.58×) over the country average.

04

Where do Magic: The Gathering fans live in Germany?

Magic: The Gathering fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Magic: The Gathering fans also like?

Beyond Magic: The Gathering itself, the audience over-indexes on Critical Role (123.53×), Tabletop role-playing game (22.58×), Warhammer Fantasy (setting) (48.26×), and Pathfinder Roleplaying Game (36.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Magic: The Gathering audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Magic: The Gathering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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