Magic: The Gathering Audience in Germany
Magic: The Gathering has an estimated audience of 1,008,849 people in Germany. 32.8% are female, 67.2% are male, average age 28.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collectible card game, Critical Role, Tabletop role-playing game, Warhammer Fantasy (setting), Pathfinder Roleplaying Game.
The average Magic: The Gathering fan in Germany is 28.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collectible card game, Critical Role, Tabletop role-playing game, with strongest over-indexing on Collectible card game (29.13× the country average). Demographically, the Magic: The Gathering audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Magic: The Gathering fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 28.3 |
| Estimated audience size | 1,008,849 |
Audience persona
The typical Magic: The Gathering fan in Germany is more male, around 28.3 years old, with strong Patriotism tendencies and a notable affinity for Collectible card game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 255,239 | 1.16× |
| Bayern | 166,987 | 1.03× |
| Baden-Württemberg | 128,304 | 0.93× |
| Niedersachsen | 111,248 | 1.14× |
| Hessen | 75,893 | 0.99× |
| Berlin | 57,757 | 1.28× |
| Sachsen | 52,275 | 1.06× |
| Rheinland-Pfalz | 49,468 | 0.98× |
| Schleswig-Holstein | 39,910 | 1.1× |
| Hamburg | 29,067 | 1.27× |
| Brandenburg | 23,406 | 0.75× |
| Sachsen-Anhalt | 21,076 | 0.81× |
| Thüringen | 20,922 | 0.81× |
| Mecklenburg-Vorpommern | 15,728 | 0.82× |
| Saarland | 11,289 | 0.91× |
| Bremen | 8,427 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectible card game | 29.13× | Games |
| Critical Role | 123.53× | Movies & TV |
| Tabletop role-playing game | 22.58× | Games |
| Warhammer Fantasy (setting) | 48.26× | Games |
| Pathfinder Roleplaying Game | 36.64× | Games |
| Games Workshop | 29.47× | Games |
| Warhammer Fantasy Battle | 30.64× | Games |
| Pokémon (video game series) | 10.85× | Games |
| Richard Garfield | 120.61× | Games |
| Warhammer Fantasy Roleplay | 46.79× | Games |
| Fantasy Flight Games | 49.85× | Games |
| Dungeons & Dragons | 15.15× | Games |
| Yu-Gi-Oh! | 18.78× | Literature |
| Turn-based strategy | 16.47× | Games |
| Tabletop game | 9.57× | Games |
| Dragon (Dungeons & Dragons) | 37.08× | Games |
| BoardGameGeek | 32.5× | Games |
| Crunchyroll | 8.95× | Games |
| Elden Ring | 12.87× | Games |
| Action role-playing game | 8.05× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.38 |
| Social Media Usage | JOY | 1.1 |
| Early Adopter Mentality | POWER | 1.07 |
| Tradition | CONSERVATISM | 1.05 |
| Career Orientation | POWER | 1.04 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Japan | 7.7% |
| Italy | 6.3% |
See Magic: The Gathering audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Magic: The Gathering have in Germany?
Magic: The Gathering has an estimated audience of 1,008,849 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Magic: The Gathering fans?
32.8% of Magic: The Gathering fans are female, 67.2% are male, with an average age of 28.3 years.
Which brands do Magic: The Gathering fans like most?
Magic: The Gathering fans show strongest brand affinity for Collectible card game (29.13×), Critical Role (123.53×), and Tabletop role-playing game (22.58×) over the country average.
Where do Magic: The Gathering fans live in Germany?
Magic: The Gathering fans in Germany are most concentrated in Nordrhein-Westfalen (reach 255,239), Bayern (reach 166,987), and Baden-Württemberg (reach 128,304). These three regions account for the largest share of the active audience.
What other brands do Magic: The Gathering fans also like?
Beyond Magic: The Gathering itself, the audience over-indexes on Critical Role (123.53×), Tabletop role-playing game (22.58×), Warhammer Fantasy (setting) (48.26×), and Pathfinder Roleplaying Game (36.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magic: The Gathering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.