Audience profiles in Germany

Explore fan demographics, target markets and brand affinities for audiences in Germany — estimated from anonymized search-behavior signals, updated 2026. Browse by category, open a top-100 overview, or jump straight to an audience profile.

Browse by category

Top 100 audiences in Germany

  1. Food and drink (39.6M)
  2. Entertainment (39.5M)
  3. Business and industry (39.2M)
  4. Shopping and fashion (38.1M)
  5. Arts and music (37.2M)
  6. Sports and outdoors (37.1M)
  7. Hobbies and activities (37M)
  8. Music (36M)
  9. Germany (35.2M)
  10. Shopping (34.8M)
  11. Food (34.8M)
  12. Sports (34.6M)
  13. FC Bayern Munich (33.4M)
  14. Reading (33.2M)
  15. Consumer electronics (32.4M)
  16. Movies (32M)
  17. Outdoor recreation (32M)
  18. Clothing (31.8M)
  19. Vehicles (31.2M)
  20. Design (30.2M)
  21. Online shopping (29.9M)
  22. Beauty (29.2M)
  23. Harry Potter (28.9M)
  24. Games (28.6M)
  25. Home and garden (28.5M)
  26. Borussia Dortmund (28.5M)
  27. Live events (27.9M)
  28. Computers (27.8M)
  29. Family and relationships (27M)
  30. Business (26.8M)
  31. Pets (26.7M)
  32. TikTok (26.2M)
  33. Instagram (25.9M)
  34. Politics and social issues (25.1M)
  35. Restaurants (25M)
  36. Software (24.6M)
  37. YouTube (24M)
  38. Thalia (23.8M)
  39. Tagesschau (23.6M)
  40. Fitness and wellness (23.3M)
  41. Bild (23.3M)
  42. Beverages (23.1M)
  43. Physical fitness (23M)
  44. Discount stores (22.9M)
  45. Europe (22.8M)
  46. Bundesliga (22M)
  47. Soccer (21.8M)
  48. Cooking (21.6M)
  49. Family (21.6M)
  50. Culture (21.4M)
  51. Current events (20.6M)
  52. Automobiles (20.6M)
  53. Cosmetics (20.1M)
  54. Smartphones (20M)
  55. Personal finance (20M)
  56. Photography (20M)
  57. Garden (19.9M)
  58. Leisure (19.7M)
  59. Mobile phones (19.7M)
  60. FIFA World Cup (19.6M)
  61. Furniture (19.5M)
  62. Obi (store) (19.5M)
  63. Shoes (19.4M)
  64. IKEA (19.3M)
  65. Spiegel Online (19.3M)
  66. Lidl (19.1M)
  67. Social network (19.1M)
  68. Amazon.com (19M)
  69. REWE (18.7M)
  70. UEFA Champions League (18.6M)
  71. Technology (18.6M)
  72. Physical exercise (18.5M)
  73. Aldi (18.2M)
  74. Rock music (18.2M)
  75. Hotels (18.2M)
  76. WhatsApp (18.1M)
  77. Edeka (18.1M)
  78. Spotify (18.1M)
  79. Mobile app (18.1M)
  80. Cuisine (18.1M)
  81. Televisions (17.9M)
  82. EBay (17.9M)
  83. Do it yourself (DIY) (17.9M)
  84. Nature (17.6M)
  85. Alcoholic beverages (17.6M)
  86. Kaufland (17.5M)
  87. Social media (17.5M)
  88. Netto Marken-Discount (17.3M)
  89. H&M (17.2M)
  90. Euphoria (17.1M)
  91. Luxury goods (17M)
  92. Electronic music (16.8M)
  93. LinkedIn (16.8M)
  94. Home improvement (16.6M)
  95. Veganism (16.6M)
  96. Real estate (16.6M)
  97. Bauhaus (16.5M)
  98. Pinterest (16.4M)
  99. Animal (16.4M)
  100. Crafts (16.3M)

Rankings

More

Other countries