Müller (company) Audience in Germany
Müller (company) has an estimated audience of 839,912 people in Germany. 55.9% are female, 44.1% are male, average age 41.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Outlander (film), Bauhaus, Dairy product, Germany, Bild.
The average Müller (company) fan in Germany is 41.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Outlander (film), Bauhaus, Dairy product, with strongest over-indexing on Outlander (film) (18.85× the country average). Demographically, the Müller (company) audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Dairy company
Demographics of Müller (company) fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.6 |
| Estimated audience size | 839,912 |
Audience persona
The typical Müller (company) fan in Germany is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Outlander (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 283,626 | 2.1× |
| Baden-Württemberg | 245,414 | 2.14× |
| Nordrhein-Westfalen | 185,585 | 1.01× |
| Niedersachsen | 75,506 | 0.93× |
| Hessen | 72,168 | 1.13× |
| Rheinland-Pfalz | 55,198 | 1.31× |
| Sachsen | 38,287 | 0.93× |
| Thüringen | 28,856 | 1.35× |
| Berlin | 26,889 | 0.72× |
| Sachsen-Anhalt | 20,505 | 0.94× |
| Hamburg | 12,786 | 0.67× |
| Schleswig-Holstein | 12,149 | 0.4× |
| Brandenburg | 10,665 | 0.41× |
| Saarland | 8,983 | 0.87× |
| Bremen | 5,819 | 0.81× |
| Mecklenburg-Vorpommern | 4,627 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Outlander (film) | 18.85× | Movies & TV |
| Bauhaus | 2.88× | Shopping |
| Dairy product | 7.08× | Food & Beverages |
| Germany | 1.71× | Travel & Leisure |
| Bild | 1.74× | News |
| Gala | 2.11× | News |
| Let's Dance (German TV series) | 2.72× | Movies & TV |
| Electronic data interchange | 4.58× | Technology & Electronics |
| Deichmann | 2.21× | Shopping |
| Wetter.com | 2.09× | Home & Garden |
| ZDF | 2.31× | Movies & TV |
| Obi (store) | 1.75× | Shopping |
| Tagesschau | 1.58× | Movies & TV |
| QVC | 2.72× | Movies & TV |
| Wikipedia | 1.94× | Internet & Social Media |
| REWE | 1.67× | Shopping |
| Printing | 1.95× | Technology & Electronics |
| Saturn (store) | 2.58× | Shopping |
| Lieferando.de | 1.81× | Food & Beverages |
| Mammal | 2.24× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.09 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.35 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Healthy Lifestyle | BALANCE | 1.31 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.5% |
| Croatia | 8.6% |
| United States | 8.5% |
See Müller (company) audiences in other countries
More Dairy company audiences in Germany
- Alpro (355,489)
- Appenzeller Käse (350,728)
- Castello (302,767)
- Activia (212,920)
- Milram (196,943)
Frequently asked questions
How many fans does Müller (company) have in Germany?
Müller (company) has an estimated audience of 839,912 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Müller (company) fans?
55.9% of Müller (company) fans are female, 44.1% are male, with an average age of 41.6 years.
Which brands do Müller (company) fans like most?
Müller (company) fans show strongest brand affinity for Outlander (film) (18.85×), Bauhaus (2.88×), and Dairy product (7.08×) over the country average.
Where do Müller (company) fans live in Germany?
Müller (company) fans in Germany are most concentrated in Bayern (reach 283,626), Baden-Württemberg (reach 245,414), and Nordrhein-Westfalen (reach 185,585). These three regions account for the largest share of the active audience.
What other brands do Müller (company) fans also like?
Beyond Müller (company) itself, the audience over-indexes on Bauhaus (2.88×), Dairy product (7.08×), Germany (1.71×), and Bild (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Müller (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.