Bild Audience in Germany
Bild has an estimated audience of 23,266,420 people in Germany. 48.6% are female, 51.4% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, FOCUS Online, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Roland Kaiser.
The average Bild fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, FOCUS Online, Let's Dance (German TV series), with strongest over-indexing on Gala (1.75× the country average). Demographically, the Bild audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Bild fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.8 |
| Estimated audience size | 23,266,420 |
Audience persona
The typical Bild fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,922,899 | 1.16× |
| Bayern | 3,768,502 | 1.01× |
| Baden-Württemberg | 3,397,402 | 1.07× |
| Niedersachsen | 2,731,968 | 1.21× |
| Hessen | 1,663,939 | 0.94× |
| Sachsen | 1,162,333 | 1.02× |
| Rheinland-Pfalz | 1,126,229 | 0.97× |
| Schleswig-Holstein | 994,488 | 1.19× |
| Brandenburg | 692,710 | 0.96× |
| Sachsen-Anhalt | 655,965 | 1.09× |
| Berlin | 646,039 | 0.62× |
| Thüringen | 630,984 | 1.06× |
| Hamburg | 500,452 | 0.95× |
| Mecklenburg-Vorpommern | 469,660 | 1.06× |
| Saarland | 247,833 | 0.87× |
| Bremen | 164,389 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 1.75× | News |
| FOCUS Online | 1.65× | News |
| Let's Dance (German TV series) | 1.74× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.57× | Movies & TV |
| Roland Kaiser | 1.62× | Music & Radio |
| GMX Mail | 1.75× | Internet & Social Media |
| Ernsting's family | 1.68× | Shopping |
| Markus Lanz | 1.58× | Movies & TV |
| Sport Bild | 1.58× | Sports |
| Diane Keaton | 1.91× | Movies & TV |
| Florian Silbereisen | 1.53× | Music & Radio |
| Storm of Love | 1.62× | Movies & TV |
| BUNTE.de | 1.75× | Internet & Social Media |
| Pleiteticker | 1.56× | News |
| Tabloid (newspaper format) | 1.55× | Literature |
| Thermomix | 1.55× | Home & Garden |
| Iris Berben | 1.53× | Movies & TV |
| In aller Freundschaft | 1.57× | Movies & TV |
| Andrea Berg | 1.59× | Music & Radio |
| In Touch Weekly | 2.05× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.1 |
| Pet Ownership | JOY | 1.01 |
| Need for Security | CONSERVATISM | 0.99 |
| LGBTQ+ Identity | OPEN | 0.97 |
| Sports Activity | POWER | 0.95 |
| Price Sensitivity | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.0% |
| Switzerland | 13.3% |
| Austria | 12.7% |
See Bild audiences in other countries
More Newspaper audiences in Germany
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
- Frankfurter Allgemeine Zeitung (3,933,905)
Frequently asked questions
How many fans does Bild have in Germany?
Bild has an estimated audience of 23,266,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bild fans?
48.6% of Bild fans are female, 51.4% are male, with an average age of 40.8 years.
Which brands do Bild fans like most?
Bild fans show strongest brand affinity for Gala (1.75×), FOCUS Online (1.65×), and Let's Dance (German TV series) (1.74×) over the country average.
Where do Bild fans live in Germany?
Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,922,899), Bayern (reach 3,768,502), and Baden-Württemberg (reach 3,397,402). These three regions account for the largest share of the active audience.
What other brands do Bild fans also like?
Beyond Bild itself, the audience over-indexes on FOCUS Online (1.65×), Let's Dance (German TV series) (1.74×), Gute Zeiten, schlechte Zeiten (1.57×), and Roland Kaiser (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.