Bild Audience in Germany
A data profile of the people who buy, follow and care about Bild in Germany — modelled from more than twelve digital signal sources. Bild has an estimated audience of 23,266,420 people in Germany.
The average Bild fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FOCUS Online, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, with strongest over-indexing on FOCUS Online (1.65× the country average).
Demographically, the Bild audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bild fan in Germany is balanced, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for FOCUS Online.
At a glance
The key figures that characterise the Bild profile in Germany.
Search interest · 12-month trend
Audience demographics of Bild
48.6% are female, 51.4% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 40.8 |
| Estimated audience size | 23,266,420 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Bild audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 34.5% |
| Switzerland | 13.2% |
| Austria | 12.5% |
Geography
Where the Bild audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~2.5M | 1.20× | |
| 02 | Schleswig-Holstein | ~1M | 1.20× | |
| 03 | Nordrhein-Westfalen | ~6M | 1.13× | |
| 04 | Sachsen-Anhalt | ~700K | 1.11× | |
| 05 | Mecklenburg-Vorpommern | ~500K | 1.10× | |
| 06 | Thüringen | ~600K | 1.08× | |
| 07 | Baden-Württemberg | ~3.5M | 1.04× | |
| 08 | Sachsen | ~1M | 1.01× | |
| 09 | Bayern | ~3.5M | 0.97× | |
| 10 | Rheinland-Pfalz | ~1M | 0.96× | |
| 11 | Brandenburg | ~700K | 0.96× | |
| 12 | Hamburg | ~500K | 0.94× | |
| 13 | Hessen | ~1.5M | 0.93× | |
| 14 | Saarland | ~300K | 0.92× | |
| 15 | Bremen | ~200K | 0.86× | |
| 16 | Berlin | ~600K | 0.58× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bild audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 1.91× | ||
| 02 | Alles was zählt | Movies & TV | 1.81× | ||
| 03 | GMX Mail | Internet & Social Media | 1.75× | ||
| 04 | BUNTE.de | Internet & Social Media | 1.75× | ||
| 05 | Let's Dance (German TV series) | Movies & TV | 1.74× | ||
| 06 | Junge Freiheit | News | 1.69× | ||
| 07 | Ernsting's family | Shopping | 1.68× | ||
| 08 | FOCUS Online | News | 1.65× | ||
| 09 | Roland Kaiser | Music & Radio | 1.62× | ||
| 10 | Storm of Love | Movies & TV | 1.62× | ||
| 11 | Markus Lanz | Movies & TV | 1.58× | ||
| 12 | Sport Bild | Sports | 1.58× | ||
| 13 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.57× | ||
| 14 | In aller Freundschaft | Movies & TV | 1.57× | ||
| 15 | Pleiteticker | News | 1.56× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.55× | ||
| 17 | Thermomix | Home & Garden | 1.55× | ||
| 18 | Bauer sucht Frau | Movies & TV | 1.54× | ||
| 19 | Florian Silbereisen | Music & Radio | 1.53× | ||
| 20 | Iris Berben | Movies & TV | 1.53× |
Personality of the Bild audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.00× | |
| DIY Mentality | THRILL | 0.97× | |
| Patriotism | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.59× | |
| Urban Lifestyle | OPEN | 0.61× | |
| Sustainability | BALANCE | 0.63× |
Frequently asked questions
How many fans does Bild have in Germany?
Bild has an estimated audience of 23,266,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bild fans?
48.6% of Bild fans are female, 51.4% are male, with an average age of 40.8 years.
Which brands do Bild fans like most?
Bild fans show strongest brand affinity for FOCUS Online (1.65×), Let's Dance (German TV series) (1.74×), and Gute Zeiten, schlechte Zeiten (1.57×) over the country average.
Where do Bild fans live in Germany?
Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~6M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~3.5M). These three regions account for the largest share of the active audience.
What other brands do Bild fans also like?
Beyond Bild itself, the audience over-indexes on Let's Dance (German TV series) (1.74×), Gute Zeiten, schlechte Zeiten (1.57×), Roland Kaiser (1.62×), and GMX Mail (1.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Newspaper audiences in Germany
- Der Spiegel (7,087,250)
- Focus (6,993,570)
- Der Tagesspiegel (6,888,128)
- Die Welt (5,917,769)
- Frankfurter Allgemeine Zeitung (3,940,792)
See Bild audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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