Rascasse Audience Intelligence

Roland Kaiser Audience in Germany

A data profile of the people who buy, follow and care about Roland Kaiser in Germany — modelled from more than twelve digital signal sources. Roland Kaiser has an estimated audience of 7,454,908 people in Germany.

#2among Schlager in Germany#7among Person in Germany#36in Music & Radio

The average Roland Kaiser fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Maite Kelly, Florian Silbereisen, Kerstin Ott, with strongest over-indexing on Maite Kelly (45.03× the country average).

Demographically, the Roland Kaiser audience skews more female with an average age of 48.9, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Roland Kaiser fan in Germany is more female, around 48.9 years old, with strong Tradition tendencies and a notable affinity for Maite Kelly.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roland Kaiser profile in Germany.

Audience size
7.5M
in Germany
Gender
68.1%♀
31.9% male
Age
48.9
average years
Country rank
#577
Person in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roland Kaiser fans

68.1% are female, 31.9% are male, average age 48.9.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Roland Kaiser audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age48.9
Estimated audience size7,454,908
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the Roland Kaiser audience in Germany
Age bracketShare%
16-194%
20-298%
30-3916%
40-4928%
50+44%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Roland Kaiser audience comes from Germany.

Worldwide audience distribution share by country for Roland Kaiser
CountryShare
Germany88.2%
Austria6.0%
Switzerland2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roland Kaiser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Roland Kaiser fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~700K1.80×
02Mecklenburg-Vorpommern~200K1.71×
03Sachsen-Anhalt~300K1.69×
04Thüringen~300K1.68×
05Brandenburg~400K1.55×
06Niedersachsen~700K0.99×
07Schleswig-Holstein~200K0.86×
08Nordrhein-Westfalen~1.5M0.81×
09Berlin~200K0.74×
10Rheinland-Pfalz~300K0.70×
11Hessen~400K0.65×
12Hamburg~100K0.62×
13Bayern~700K0.61×
14Saarland~60K0.60×
15Baden-Württemberg~600K0.58×
16Bremen~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Roland Kaiser, Germany
0.46×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roland Kaiser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roland Kaiser audience
#·InterestCategoryAffinity×
01Christian SteiffenMusic & Radio53.85×
02Maite KellyMusic & Radio45.03×
03Kerstin OttMusic & Radio41.14×
04Marianne RosenbergMusic & Radio37.35×
05Roberto BlancoMusic & Radio37.14×
06Wolfgang PetryMusic & Radio36.97×
07Howard CarpendaleMusic & Radio34.15×
08Matthias ReimMusic & Radio33.12×
09Anna-Maria ZimmermannMusic & Radio32.00×
10Münchner FreiheitMusic & Radio28.25×
11Florian SilbereisenMusic & Radio28.01×
12Thomas AndersMusic & Radio25.97×
13Andrea BergMusic & Radio25.44×
14Udo LindenbergMusic & Radio21.24×
15Peter MaffayMusic & Radio20.18×
16Vanessa MaiMusic & Radio19.67×
17Stefan MrossMusic & Radio18.41×
18Beatrice EgliMusic & Radio17.56×
19MichelleMusic & Radio15.75×
20Thomas GottschalkMovies & TV14.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roland Kaiser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roland Kaiser audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
CreativityOPEN1.40×
SpiritualityBALANCE1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roland Kaiser audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
Risk AppetiteTHRILL0.66×
Urban LifestyleOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roland Kaiser have in Germany?

Roland Kaiser has an estimated audience of 7,454,908 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Roland Kaiser fans?

68.1% of Roland Kaiser fans are female, 31.9% are male, with an average age of 48.9 years.

03

Which brands do Roland Kaiser fans like most?

Roland Kaiser fans show strongest brand affinity for Maite Kelly (45.03×), Florian Silbereisen (28.01×), and Kerstin Ott (41.14×) over the country average.

04

Where do Roland Kaiser fans live in Germany?

Roland Kaiser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~700K), and Niedersachsen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Roland Kaiser fans also like?

Beyond Roland Kaiser itself, the audience over-indexes on Florian Silbereisen (28.01×), Kerstin Ott (41.14×), Wolfgang Petry (36.97×), and Howard Carpendale (34.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Roland Kaiser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Roland Kaiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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