Roland Kaiser Audience in Germany
Roland Kaiser has an estimated audience of 7,492,433 people in Germany. 68.1% are female, 31.9% are male, average age 48.9. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Florian Silbereisen, Maite Kelly, Wolfgang Petry, Kerstin Ott, Howard Carpendale.
The average Roland Kaiser fan in Germany is 48.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Florian Silbereisen, Maite Kelly, Wolfgang Petry, with strongest over-indexing on Florian Silbereisen (28.01× the country average). Demographically, the Roland Kaiser audience skews more female with an average age of 48.9, and over-indexes on personality traits such as LGBTQ+ Identity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Roland Kaiser fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 48.9 |
| Estimated audience size | 7,492,433 |
Audience persona
The typical Roland Kaiser fan in Germany is more female, around 48.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Florian Silbereisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,379,724 | 0.84× |
| Bayern | 733,734 | 0.61× |
| Niedersachsen | 720,746 | 0.99× |
| Sachsen | 674,503 | 1.84× |
| Baden-Württemberg | 613,589 | 0.6× |
| Hessen | 367,489 | 0.64× |
| Brandenburg | 364,583 | 1.57× |
| Sachsen-Anhalt | 309,940 | 1.6× |
| Thüringen | 309,794 | 1.62× |
| Rheinland-Pfalz | 262,567 | 0.7× |
| Berlin | 259,410 | 0.77× |
| Mecklenburg-Vorpommern | 244,921 | 1.71× |
| Schleswig-Holstein | 234,053 | 0.87× |
| Hamburg | 109,097 | 0.64× |
| Saarland | 51,397 | 0.56× |
| Bremen | 27,707 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 28.01× | Music & Radio |
| Maite Kelly | 45.03× | Music & Radio |
| Wolfgang Petry | 36.97× | Music & Radio |
| Kerstin Ott | 41.14× | Music & Radio |
| Howard Carpendale | 34.15× | Music & Radio |
| Matthias Reim | 33.12× | Music & Radio |
| Marianne Rosenberg | 37.35× | Music & Radio |
| Christian Steiffen | 53.85× | Music & Radio |
| Andrea Berg | 25.44× | Music & Radio |
| Roberto Blanco | 37.14× | Music & Radio |
| Thomas Anders | 25.97× | Music & Radio |
| Anna-Maria Zimmermann | 32× | Music & Radio |
| Thomas Gottschalk | 14.63× | Movies & TV |
| Udo Lindenberg | 21.24× | Music & Radio |
| Peter Maffay | 20.18× | Music & Radio |
| Beatrice Egli | 17.56× | Music & Radio |
| Michelle | 15.75× | Music & Radio |
| Marie Reim | 29.2× | Music & Radio |
| Andy Borg | 18.26× | Music & Radio |
| Stefan Mross | 18.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Community Orientation | OPEN | 1.23 |
| Pet Ownership | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
| DIY Mentality | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.7% |
| Austria | 5.5% |
| Switzerland | 2.4% |
See Roland Kaiser audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
- Andy Borg (3,634,077)
Frequently asked questions
How many fans does Roland Kaiser have in Germany?
Roland Kaiser has an estimated audience of 7,492,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roland Kaiser fans?
68.1% of Roland Kaiser fans are female, 31.9% are male, with an average age of 48.9 years.
Which brands do Roland Kaiser fans like most?
Roland Kaiser fans show strongest brand affinity for Florian Silbereisen (28.01×), Maite Kelly (45.03×), and Wolfgang Petry (36.97×) over the country average.
Where do Roland Kaiser fans live in Germany?
Roland Kaiser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,379,724), Bayern (reach 733,734), and Niedersachsen (reach 720,746). These three regions account for the largest share of the active audience.
What other brands do Roland Kaiser fans also like?
Beyond Roland Kaiser itself, the audience over-indexes on Maite Kelly (45.03×), Wolfgang Petry (36.97×), Kerstin Ott (41.14×), and Howard Carpendale (34.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roland Kaiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.