Rascasse Audience Intelligence

Vanessa Mai Audience in Germany

A data profile of the people who buy, follow and care about Vanessa Mai in Germany — modelled from more than twelve digital signal sources. Vanessa Mai has an estimated audience of 3,352,197 people in Germany.

#8among Schlager in Germany#81among Person in Germany#124in Music & Radio

The average Vanessa Mai fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Beatrice Egli, Florian Silbereisen, with strongest over-indexing on Roland Kaiser (7.98× the country average).

Demographically, the Vanessa Mai audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vanessa Mai fan in Germany is more female, around 44.2 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vanessa Mai profile in Germany.

Audience size
3.4M
in Germany
Gender
65.2%♀
34.8% male
Age
44.2
average years
Country rank
#1852
Person in Germany
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vanessa Mai fans

65.2% are female, 34.8% are male, average age 44.2.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Vanessa Mai audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age44.2
Estimated audience size3,352,197
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Vanessa Mai audience in Germany
Age bracketShare%
16-1912%
20-2913%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Vanessa Mai audience comes from Germany.

Worldwide audience distribution share by country for Vanessa Mai
CountryShare
Germany84.6%
Austria6.7%
Switzerland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vanessa Mai audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vanessa Mai fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.15×
02Sachsen-Anhalt~90K1.15×
03Sachsen~200K1.14×
04Thüringen~90K1.13×
05Baden-Württemberg~500K1.12×
06Mecklenburg-Vorpommern~60K1.10×
07Niedersachsen~300K1.08×
08Rheinland-Pfalz~200K1.07×
09Nordrhein-Westfalen~700K1.04×
10Schleswig-Holstein~100K1.00×
11Bayern~500K0.97×
12Saarland~40K0.92×
13Hessen~200K0.89×
14Berlin~100K0.78×
15Hamburg~50K0.78×
16Bremen~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Vanessa Mai, Germany
0.72×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vanessa Mai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vanessa Mai audience
#·InterestCategoryAffinity×
01Maite KellyMusic & Radio10.38×
02Beatrice EgliMusic & Radio10.16×
03Andrea BergMusic & Radio9.96×
04Kerstin OttMusic & Radio9.49×
05Matthias ReimMusic & Radio9.45×
06Anna-Maria ZimmermannMusic & Radio9.13×
07Melissa NaschenwengMusic & Radio9.04×
08Florian SilbereisenMusic & Radio8.70×
09Andreas GabalierMusic & Radio8.25×
10Jürgen DrewsMusic & Radio8.10×
11Roland KaiserMusic & Radio7.98×
12Katja EbsteinMusic & Radio6.41×
13Andy BorgMusic & Radio5.98×
14Stefan MrossMusic & Radio5.95×
15Peter MaffayMusic & Radio5.65×
16MichelleMusic & Radio5.30×
17Sophia ThomallaMovies & TV5.07×
18Thomas GottschalkMovies & TV4.86×
19Let's Dance (German TV series)Movies & TV4.76×
20Helene FischerMusic & Radio3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vanessa Mai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vanessa Mai audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.73×
MindfulnessBALANCE1.09×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vanessa Mai audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.68×
Urban LifestyleOPEN0.77×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vanessa Mai have in Germany?

Vanessa Mai has an estimated audience of 3,352,197 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vanessa Mai fans?

65.2% of Vanessa Mai fans are female, 34.8% are male, with an average age of 44.2 years.

03

Which brands do Vanessa Mai fans like most?

Vanessa Mai fans show strongest brand affinity for Roland Kaiser (7.98×), Beatrice Egli (10.16×), and Florian Silbereisen (8.7×) over the country average.

04

Where do Vanessa Mai fans live in Germany?

Vanessa Mai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vanessa Mai fans also like?

Beyond Vanessa Mai itself, the audience over-indexes on Beatrice Egli (10.16×), Florian Silbereisen (8.7×), Andrea Berg (9.96×), and Maite Kelly (10.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Vanessa Mai audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vanessa Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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