Vanessa Mai Audience in Germany
Vanessa Mai has an estimated audience of 3,011,973 people in Germany. 64.9% are female, 35.1% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Florian Silbereisen, Roland Kaiser, Beatrice Egli, Andrea Berg, Maite Kelly.
The average Vanessa Mai fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Florian Silbereisen, Roland Kaiser, Beatrice Egli, with strongest over-indexing on Florian Silbereisen (8.7× the country average). Demographically, the Vanessa Mai audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Vanessa Mai fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.6 |
| Estimated audience size | 3,011,973 |
Audience persona
The typical Vanessa Mai fan in Germany is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Florian Silbereisen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 711,881 | 1.08× |
| Bayern | 491,463 | 1.02× |
| Baden-Württemberg | 469,937 | 1.14× |
| Niedersachsen | 319,772 | 1.09× |
| Hessen | 214,181 | 0.93× |
| Rheinland-Pfalz | 169,333 | 1.12× |
| Sachsen | 164,912 | 1.12× |
| Berlin | 111,471 | 0.83× |
| Schleswig-Holstein | 108,693 | 1.01× |
| Brandenburg | 105,483 | 1.13× |
| Sachsen-Anhalt | 83,786 | 1.07× |
| Thüringen | 81,744 | 1.07× |
| Mecklenburg-Vorpommern | 57,671 | 1× |
| Hamburg | 55,337 | 0.81× |
| Saarland | 32,861 | 0.89× |
| Bremen | 17,816 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Florian Silbereisen | 8.7× | Music & Radio |
| Roland Kaiser | 7.98× | Music & Radio |
| Beatrice Egli | 10.16× | Music & Radio |
| Andrea Berg | 9.96× | Music & Radio |
| Maite Kelly | 10.38× | Music & Radio |
| Matthias Reim | 9.45× | Music & Radio |
| Let's Dance (German TV series) | 4.76× | Movies & TV |
| Kerstin Ott | 9.49× | Music & Radio |
| Thomas Gottschalk | 4.86× | Movies & TV |
| Michelle | 5.3× | Music & Radio |
| Andreas Gabalier | 8.25× | Music & Radio |
| Anna-Maria Zimmermann | 9.13× | Music & Radio |
| Andy Borg | 5.98× | Music & Radio |
| Stefan Mross | 5.95× | Music & Radio |
| Katja Ebstein | 6.41× | Music & Radio |
| Melissa Naschenweng | 9.04× | Music & Radio |
| Gala | 2.69× | News |
| Helene Fischer | 3.2× | Music & Radio |
| Peter Maffay | 5.65× | Music & Radio |
| Simone Thomalla | 4.84× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Family Orientation | CONSERVATISM | 1.1 |
| Community Orientation | OPEN | 1.03 |
| Pet Ownership | JOY | 1.02 |
| Healthy Lifestyle | BALANCE | 1 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 84.1% |
| Austria | 6.8% |
| Switzerland | 3.8% |
See Vanessa Mai audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Vanessa Mai have in Germany?
Vanessa Mai has an estimated audience of 3,011,973 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vanessa Mai fans?
64.9% of Vanessa Mai fans are female, 35.1% are male, with an average age of 43.6 years.
Which brands do Vanessa Mai fans like most?
Vanessa Mai fans show strongest brand affinity for Florian Silbereisen (8.7×), Roland Kaiser (7.98×), and Beatrice Egli (10.16×) over the country average.
Where do Vanessa Mai fans live in Germany?
Vanessa Mai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 711,881), Bayern (reach 491,463), and Baden-Württemberg (reach 469,937). These three regions account for the largest share of the active audience.
What other brands do Vanessa Mai fans also like?
Beyond Vanessa Mai itself, the audience over-indexes on Roland Kaiser (7.98×), Beatrice Egli (10.16×), Andrea Berg (9.96×), and Maite Kelly (10.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vanessa Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.