Rascasse Audience Intelligence

Peter Maffay Audience in Germany

A data profile of the people who buy, follow and care about Peter Maffay in Germany — modelled from more than twelve digital signal sources. Peter Maffay has an estimated audience of 3,615,451 people in Germany.

#6among Pop in Germany#69among Person in Germany#108in Music & Radio

The average Peter Maffay fan in Germany is 49.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Juliane Werding, Roland Kaiser, Ben Zucker, with strongest over-indexing on Juliane Werding (35.06× the country average).

Demographically, the Peter Maffay audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peter Maffay fan in Germany is more female, around 49.2 years old, with strong Tradition tendencies and a notable affinity for Juliane Werding.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peter Maffay profile in Germany.

Audience size
3.6M
in Germany
Gender
60.8%♀
39.2% male
Age
49.2
average years
Country rank
#1678
Person in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peter Maffay fans

60.8% are female, 39.2% are male, average age 49.2.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Peter Maffay audience in Germany
MetricValue
Female60.8%
Male39.2%
Average age49.2
Estimated audience size3,615,451
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the Peter Maffay audience in Germany
Age bracketShare%
16-195%
20-296%
30-3913%
40-4932%
50+44%
Fig. 04

Worldwide distribution

87.4%

of the worldwide Peter Maffay audience comes from Germany.

Worldwide audience distribution share by country for Peter Maffay
CountryShare
Germany87.4%
Austria3.8%
Switzerland2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peter Maffay audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peter Maffay fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~100K1.44×
02Mecklenburg-Vorpommern~90K1.33×
03Thüringen~100K1.32×
04Sachsen~200K1.18×
05Schleswig-Holstein~100K1.16×
06Brandenburg~100K1.12×
07Niedersachsen~400K1.09×
08Rheinland-Pfalz~200K0.91×
09Bayern~500K0.89×
10Saarland~40K0.88×
11Baden-Württemberg~400K0.83×
12Hamburg~60K0.83×
13Bremen~20K0.82×
14Nordrhein-Westfalen~600K0.79×
15Hessen~200K0.79×
16Berlin~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Peter Maffay, Germany
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peter Maffay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peter Maffay audience
#·InterestCategoryAffinity×
01Juliane WerdingMusic & Radio35.06×
02Ben ZuckerMusic & Radio18.49×
03Bernhard BrinkMusic & Radio13.73×
04Suzi QuatroMusic & Radio13.73×
05Semino RossiMusic & Radio12.24×
06Andy BorgMusic & Radio11.85×
07Heinz Rudolf KunzeMusic & Radio11.81×
08Wolfgang PetryMusic & Radio11.36×
09Mary RoosMusic & Radio11.04×
10Vicky LeandrosMusic & Radio10.87×
11Roland KaiserMusic & Radio10.50×
12Katja EbsteinMusic & Radio10.22×
13Udo LindenbergMusic & Radio10.15×
14Udo JürgensMusic & Radio9.62×
15Münchener FreiheitMusic & Radio9.41×
16Andrea BergMusic & Radio8.86×
17Stefan MrossMusic & Radio8.76×
18Bonnie TylerMusic & Radio8.10×
19Thomas GottschalkMovies & TV7.69×
20MichelleMusic & Radio7.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peter Maffay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peter Maffay audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.29×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peter Maffay audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.33×
Career OrientationPOWER0.46×
Luxury OrientationPREMIUM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peter Maffay have in Germany?

Peter Maffay has an estimated audience of 3,615,451 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peter Maffay fans?

60.8% of Peter Maffay fans are female, 39.2% are male, with an average age of 49.2 years.

03

Which brands do Peter Maffay fans like most?

Peter Maffay fans show strongest brand affinity for Juliane Werding (35.06×), Roland Kaiser (10.5×), and Ben Zucker (18.49×) over the country average.

04

Where do Peter Maffay fans live in Germany?

Peter Maffay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Peter Maffay fans also like?

Beyond Peter Maffay itself, the audience over-indexes on Roland Kaiser (10.5×), Ben Zucker (18.49×), Udo Lindenberg (10.15×), and Thomas Gottschalk (7.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Peter Maffay audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peter Maffay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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