Peter Maffay Audience in Germany
Peter Maffay has an estimated audience of 3,426,058 people in Germany. 60.8% are female, 39.2% are male, average age 49.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Juliane Werding, Roland Kaiser, Ben Zucker, Andy Borg, Thomas Gottschalk.
The average Peter Maffay fan in Germany is 49.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Juliane Werding, Roland Kaiser, Ben Zucker, with strongest over-indexing on Juliane Werding (35.06× the country average). Demographically, the Peter Maffay audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Peter Maffay fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 49.2 |
| Estimated audience size | 3,426,058 |
Audience persona
The typical Peter Maffay fan in Germany is more female, around 49.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Juliane Werding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 610,907 | 0.81× |
| Bayern | 503,610 | 0.91× |
| Baden-Württemberg | 395,113 | 0.85× |
| Niedersachsen | 371,251 | 1.12× |
| Hessen | 201,587 | 0.77× |
| Sachsen | 201,492 | 1.2× |
| Rheinland-Pfalz | 157,560 | 0.92× |
| Schleswig-Holstein | 138,795 | 1.13× |
| Sachsen-Anhalt | 124,054 | 1.4× |
| Brandenburg | 119,925 | 1.13× |
| Thüringen | 112,057 | 1.28× |
| Berlin | 104,804 | 0.68× |
| Mecklenburg-Vorpommern | 86,114 | 1.32× |
| Hamburg | 64,382 | 0.83× |
| Saarland | 35,398 | 0.84× |
| Bremen | 23,707 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Juliane Werding | 35.06× | Music & Radio |
| Roland Kaiser | 10.5× | Music & Radio |
| Ben Zucker | 18.49× | Music & Radio |
| Andy Borg | 11.85× | Music & Radio |
| Thomas Gottschalk | 7.69× | Movies & TV |
| Semino Rossi | 12.24× | Music & Radio |
| Wolfgang Petry | 11.36× | Music & Radio |
| Udo Lindenberg | 10.15× | Music & Radio |
| Michelle | 7.69× | Music & Radio |
| Katja Ebstein | 10.22× | Music & Radio |
| Andrea Berg | 8.86× | Music & Radio |
| Stefan Mross | 8.76× | Music & Radio |
| Suzi Quatro | 13.73× | Music & Radio |
| Bernhard Brink | 13.73× | Music & Radio |
| Heinz Rudolf Kunze | 11.81× | Music & Radio |
| Thomas Anders | 8.72× | Music & Radio |
| Vicky Leandros | 10.87× | Music & Radio |
| Matthias Reim | 8.73× | Music & Radio |
| Florian Silbereisen | 5.27× | Music & Radio |
| Mary Roos | 11.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.57 |
| Pet Ownership | JOY | 1.27 |
| Community Orientation | OPEN | 1.24 |
| LGBTQ+ Identity | OPEN | 1.18 |
| Need for Security | CONSERVATISM | 1.05 |
| Mindfulness | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.4% |
| Austria | 3.8% |
| Switzerland | 2.5% |
See Peter Maffay audiences in other countries
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Frequently asked questions
How many fans does Peter Maffay have in Germany?
Peter Maffay has an estimated audience of 3,426,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peter Maffay fans?
60.8% of Peter Maffay fans are female, 39.2% are male, with an average age of 49.2 years.
Which brands do Peter Maffay fans like most?
Peter Maffay fans show strongest brand affinity for Juliane Werding (35.06×), Roland Kaiser (10.5×), and Ben Zucker (18.49×) over the country average.
Where do Peter Maffay fans live in Germany?
Peter Maffay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 610,907), Bayern (reach 503,610), and Baden-Württemberg (reach 395,113). These three regions account for the largest share of the active audience.
What other brands do Peter Maffay fans also like?
Beyond Peter Maffay itself, the audience over-indexes on Roland Kaiser (10.5×), Ben Zucker (18.49×), Andy Borg (11.85×), and Thomas Gottschalk (7.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peter Maffay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.