Rascasse Audience Intelligence

Taylor Swift Audience in Germany

A data profile of the people who buy, follow and care about Taylor Swift in Germany — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 5,528,884 people in Germany.

#3among Pop in Germany#25among Person in Germany#57in Music & Radio

The average Taylor Swift fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Sabrina Carpenter, Boulanger, with strongest over-indexing on TikTok (3.5× the country average).

Demographically, the Taylor Swift audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Taylor Swift fan in Germany is more female, around 30.8 years old, with strong Individualism tendencies and a notable affinity for TikTok.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Swift profile in Germany.

Audience size
5.5M
in Germany
Gender
56.6%♀
43.4% male
Age
30.8
average years
Country rank
#911
Person in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Taylor Swift fans

56.6% are female, 43.4% are male, average age 30.8.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Taylor Swift audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age30.8
Estimated audience size5,528,884
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Taylor Swift audience in Germany
Age bracketShare%
16-1946%
20-2920%
30-3914%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Taylor Swift audience comes from Germany.

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States42.8%
United Kingdom6.3%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Swift audience in Germany is strongest.

Fig. 05

Top regions by affinity

Taylor Swift fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.26×
02Hamburg~100K1.22×
03Schleswig-Holstein~200K1.11×
04Nordrhein-Westfalen~1.5M1.06×
05Niedersachsen~500K1.04×
06Berlin~200K1.04×
07Sachsen~300K1.03×
08Baden-Württemberg~700K1.01×
09Hessen~400K1.00×
10Brandenburg~200K0.94×
11Thüringen~100K0.94×
12Rheinland-Pfalz~200K0.93×
13Bremen~40K0.90×
14Mecklenburg-Vorpommern~90K0.89×
15Saarland~60K0.84×
16Sachsen-Anhalt~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Taylor Swift, Germany
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Swift audience
#·InterestCategoryAffinity×
01BoulangerShopping19.59×
02Gracie AbramsMusic & Radio18.46×
03Grace JonesMusic & Radio13.73×
04Chappell RoanMusic & Radio13.06×
05Sabrina CarpenterMusic & Radio10.57×
06Zara LarssonMusic & Radio7.42×
07Ariana GrandeMusic & Radio6.11×
08Harry StylesMusic & Radio6.04×
09Billie EilishMusic & Radio5.50×
10Millie Bobby BrownMovies & TV4.34×
11TikTokInternet & Social Media3.50×
12Stranger ThingsMovies & TV3.29×
13KPop Demon HuntersMovies & TV3.14×
14SupermanMovies & TV2.81×
15Harry PotterMovies & TV2.53×
16Online shoppingShopping1.72×
17MoviesMovies & TV1.57×
18DesignHome & Garden1.55×
19BeautyBeauty & Wellness1.55×
20Food and drinkFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Swift audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Swift audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.65×
ExtroversionTHRILL1.59×
SustainabilityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Swift audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
DIY MentalityTHRILL0.85×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Taylor Swift have in Germany?

Taylor Swift has an estimated audience of 5,528,884 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Taylor Swift fans?

56.6% of Taylor Swift fans are female, 43.4% are male, with an average age of 30.8 years.

03

Which brands do Taylor Swift fans like most?

Taylor Swift fans show strongest brand affinity for TikTok (3.5×), Sabrina Carpenter (10.57×), and Boulanger (19.59×) over the country average.

04

Where do Taylor Swift fans live in Germany?

Taylor Swift fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Swift fans also like?

Beyond Taylor Swift itself, the audience over-indexes on Sabrina Carpenter (10.57×), Boulanger (19.59×), Gracie Abrams (18.46×), and Harry Potter (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Taylor Swift audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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