Taylor Swift Audience in Germany
Taylor Swift has an estimated audience of 5,379,175 people in Germany. 56.6% are female, 43.4% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Sabrina Carpenter, Boulanger, Euphoria, Gracie Abrams.
The average Taylor Swift fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Sabrina Carpenter, Boulanger, with strongest over-indexing on TikTok (3.5× the country average). Demographically, the Taylor Swift audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Taylor Swift fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 30.8 |
| Estimated audience size | 5,379,175 |
Audience persona
The typical Taylor Swift fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,300,681 | 1.11× |
| Bayern | 1,150,400 | 1.33× |
| Baden-Württemberg | 749,759 | 1.02× |
| Niedersachsen | 545,311 | 1.04× |
| Hessen | 414,781 | 1.01× |
| Sachsen | 269,946 | 1.02× |
| Berlin | 257,479 | 1.07× |
| Rheinland-Pfalz | 244,350 | 0.91× |
| Schleswig-Holstein | 215,911 | 1.12× |
| Hamburg | 152,505 | 1.25× |
| Brandenburg | 152,312 | 0.91× |
| Thüringen | 122,424 | 0.89× |
| Sachsen-Anhalt | 108,207 | 0.78× |
| Mecklenburg-Vorpommern | 86,561 | 0.84× |
| Saarland | 53,472 | 0.81× |
| Bremen | 40,469 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 3.5× | Internet & Social Media |
| Sabrina Carpenter | 10.57× | Music & Radio |
| Boulanger | 19.59× | Shopping |
| Euphoria | 3.39× | Movies & TV |
| Gracie Abrams | 18.46× | Music & Radio |
| Harry Potter | 2.53× | Movies & TV |
| Chappell Roan | 13.06× | Music & Radio |
| Ariana Grande | 6.11× | Music & Radio |
| Stranger Things | 3.29× | Movies & TV |
| Food and drink | 1.52× | Food & Beverages |
| Online shopping | 1.72× | Shopping |
| Millie Bobby Brown | 4.34× | Movies & TV |
| Grace Jones | 13.73× | Music & Radio |
| Billie Eilish | 5.5× | Music & Radio |
| Movies | 1.57× | Movies & TV |
| Superman | 2.81× | Movies & TV |
| Harry Styles | 6.04× | Music & Radio |
| Design | 1.55× | Home & Garden |
| Hailee Steinfeld | 9.6× | Movies & TV |
| Beauty | 1.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.64 |
| Individualism | JOY | 1.46 |
| Price Sensitivity | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.34 |
| Creativity | OPEN | 1.26 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.6% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
See Taylor Swift audiences in other countries
More Pop audiences in Germany
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
- Lena Meyer-Landrut (3,291,602)
Frequently asked questions
How many fans does Taylor Swift have in Germany?
Taylor Swift has an estimated audience of 5,379,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Taylor Swift fans?
56.6% of Taylor Swift fans are female, 43.4% are male, with an average age of 30.8 years.
Which brands do Taylor Swift fans like most?
Taylor Swift fans show strongest brand affinity for TikTok (3.5×), Sabrina Carpenter (10.57×), and Boulanger (19.59×) over the country average.
Where do Taylor Swift fans live in Germany?
Taylor Swift fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,300,681), Bayern (reach 1,150,400), and Baden-Württemberg (reach 749,759). These three regions account for the largest share of the active audience.
What other brands do Taylor Swift fans also like?
Beyond Taylor Swift itself, the audience over-indexes on Sabrina Carpenter (10.57×), Boulanger (19.59×), Euphoria (3.39×), and Gracie Abrams (18.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.