Harry Styles Audience in Germany
Harry Styles has an estimated audience of 1,986,147 people in Germany. 66.6% are female, 33.4% are male, average age 29.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: YouTube Music, Harry Potter, ICI Paris XL, JoJo Siwa, Grace Jones.
The average Harry Styles fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include YouTube Music, Harry Potter, ICI Paris XL, with strongest over-indexing on YouTube Music (13.26× the country average). Demographically, the Harry Styles audience skews more female with an average age of 29.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Harry Styles fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 29.1 |
| Estimated audience size | 1,986,147 |
Audience persona
The typical Harry Styles fan in Germany is more female, around 29.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for YouTube Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 511,077 | 1.18× |
| Bayern | 358,282 | 1.12× |
| Baden-Württemberg | 287,006 | 1.06× |
| Niedersachsen | 203,150 | 1.05× |
| Hessen | 159,654 | 1.05× |
| Berlin | 114,287 | 1.29× |
| Sachsen | 98,218 | 1.01× |
| Rheinland-Pfalz | 95,855 | 0.96× |
| Schleswig-Holstein | 73,349 | 1.03× |
| Brandenburg | 57,105 | 0.93× |
| Hamburg | 54,729 | 1.22× |
| Thüringen | 48,303 | 0.95× |
| Mecklenburg-Vorpommern | 31,047 | 0.82× |
| Sachsen-Anhalt | 26,125 | 0.51× |
| Saarland | 20,107 | 0.82× |
| Bremen | 16,920 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| YouTube Music | 13.26× | Internet & Social Media |
| Harry Potter | 5.23× | Movies & TV |
| ICI Paris XL | 165.79× | Shopping |
| JoJo Siwa | 34.37× | Movies & TV |
| Grace Jones | 31.37× | Music & Radio |
| Emily Blunt | 13.67× | Movies & TV |
| Billie Eilish | 10.83× | Music & Radio |
| Stranger Things | 5.18× | Movies & TV |
| Tom Felton | 16.28× | Movies & TV |
| Melanie Martinez (singer) | 39.38× | Music & Radio |
| Superman | 4.29× | Movies & TV |
| The Cut (magazine) | 59.08× | Fashion & Accessoires |
| Louis Tomlinson | 26.14× | Music & Radio |
| TikTok | 2.56× | Internet & Social Media |
| Millie Bobby Brown | 6.07× | Movies & TV |
| Euphoria | 2.98× | Movies & TV |
| Taylor Swift | 5.12× | Music & Radio |
| Zayn Malik | 18.36× | Music & Radio |
| sombr | 16.21× | Music & Radio |
| Rhianna (singer) | 8.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Sustainability | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.5 |
| Creativity | OPEN | 1.44 |
| Price Sensitivity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 10.4% |
| Germany | 7.5% |
See Harry Styles audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Harry Styles have in Germany?
Harry Styles has an estimated audience of 1,986,147 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harry Styles fans?
66.6% of Harry Styles fans are female, 33.4% are male, with an average age of 29.1 years.
Which brands do Harry Styles fans like most?
Harry Styles fans show strongest brand affinity for YouTube Music (13.26×), Harry Potter (5.23×), and ICI Paris XL (165.79×) over the country average.
Where do Harry Styles fans live in Germany?
Harry Styles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 511,077), Bayern (reach 358,282), and Baden-Württemberg (reach 287,006). These three regions account for the largest share of the active audience.
What other brands do Harry Styles fans also like?
Beyond Harry Styles itself, the audience over-indexes on Harry Potter (5.23×), ICI Paris XL (165.79×), JoJo Siwa (34.37×), and Grace Jones (31.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harry Styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.