Rascasse Audience Intelligence

Harry Styles Audience in Germany

A data profile of the people who buy, follow and care about Harry Styles in Germany — modelled from more than twelve digital signal sources. Harry Styles has an estimated audience of 2,179,265 people in Germany.

#25among Pop in Germany#237among Person in Germany#248in Music & Radio

The average Harry Styles fan in Germany is 29.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include YouTube Music, Harry Potter, ICI Paris XL, with strongest over-indexing on YouTube Music (13.26× the country average).

Demographically, the Harry Styles audience skews more female with an average age of 29.1, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Harry Styles fan in Germany is more female, around 29.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for YouTube Music.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Styles profile in Germany.

Audience size
2.2M
in Germany
Gender
66.6%♀
33.4% male
Age
29.1
average years
Country rank
#3055
Person in Germany
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Styles fans

66.6% are female, 33.4% are male, average age 29.1.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for Harry Styles audience in Germany
MetricValue
Female66.6%
Male33.4%
Average age29.1
Estimated audience size2,179,265
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Harry Styles audience in Germany
Age bracketShare%
16-1952%
20-2920%
30-3911%
40-499%
50+8%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Harry Styles audience comes from Germany.

Worldwide audience distribution share by country for Harry Styles
CountryShare
United States29.6%
United Kingdom11.1%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Styles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Harry Styles fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.38×
02Hamburg~50K1.20×
03Nordrhein-Westfalen~500K1.14×
04Bayern~300K1.04×
05Niedersachsen~200K1.02×
06Schleswig-Holstein~70K1.02×
07Baden-Württemberg~300K0.99×
08Hessen~200K0.99×
09Bremen~20K0.99×
10Sachsen~100K0.98×
11Brandenburg~60K0.96×
12Thüringen~50K0.96×
13Rheinland-Pfalz~90K0.95×
14Mecklenburg-Vorpommern~30K0.88×
15Saarland~20K0.84×
16Sachsen-Anhalt~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Harry Styles, Germany
0.73×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Styles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Styles audience
#·InterestCategoryAffinity×
01ICI Paris XLShopping165.79×
02The Cut (magazine)Fashion & Accessoires59.08×
03Melanie Martinez (singer)Music & Radio39.38×
04JoJo SiwaMovies & TV34.37×
05Grace JonesMusic & Radio31.37×
06Louis TomlinsonMusic & Radio26.14×
07Zayn MalikMusic & Radio18.36×
08Tom FeltonMovies & TV16.28×
09sombrMusic & Radio16.21×
10Olivia DeanMusic & Radio14.39×
11Emily BluntMovies & TV13.67×
12YouTube MusicInternet & Social Media13.26×
13Billie EilishMusic & Radio10.83×
14Rhianna (singer)Music & Radio8.47×
15Millie Bobby BrownMovies & TV6.07×
16Harry PotterMovies & TV5.23×
17Stranger ThingsMovies & TV5.18×
18Taylor SwiftMusic & Radio5.12×
19SupermanMovies & TV4.29×
20TikTokInternet & Social Media2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Styles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Styles audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.73×
Pet OwnershipJOY1.65×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Styles audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
PatriotismCONSERVATISM0.62×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Styles have in Germany?

Harry Styles has an estimated audience of 2,179,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Harry Styles fans?

66.6% of Harry Styles fans are female, 33.4% are male, with an average age of 29.1 years.

03

Which brands do Harry Styles fans like most?

Harry Styles fans show strongest brand affinity for YouTube Music (13.26×), Harry Potter (5.23×), and ICI Paris XL (165.79×) over the country average.

04

Where do Harry Styles fans live in Germany?

Harry Styles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Styles fans also like?

Beyond Harry Styles itself, the audience over-indexes on Harry Potter (5.23×), ICI Paris XL (165.79×), Grace Jones (31.37×), and Emily Blunt (13.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Harry Styles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Harry Styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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