Harry Styles Audience in United States

Harry Styles logo

Harry Styles has an estimated audience of 7,763,769 people in United States. 70.9% are female, 29.1% are male, average age 29.3. Top regions: California, Texas, Florida. Top brand affinities: Zara Larsson, pronoun, Billie Eilish, Stars, Millie Bobby Brown.

The average Harry Styles fan in United States is 29.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zara Larsson, pronoun, Billie Eilish, with strongest over-indexing on Zara Larsson (44.01× the country average). Demographically, the Harry Styles audience skews more female with an average age of 29.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Harry Styles fans

Demographic split for Harry Styles audience in United States
MetricValue
Female70.9%
Male29.1%
Average age29.3
Estimated audience size7,763,769

Audience persona

The typical Harry Styles fan in United States is more female, around 29.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Zara Larsson.

Top regions in United States

Top regions ranked by reach for Harry Styles in United States
RegionReachAffinity
California977,2381.14×
Texas699,1121.05×
Florida556,7711.06×
New York480,1861.11×
Pennsylvania295,8431.13×
Illinois269,9751.04×
Ohio247,9221.04×
Georgia246,0061.03×
North Carolina244,2421.05×
New Jersey224,3421.14×
Michigan204,8391.01×
Virginia184,7850.98×
Arizona183,6121.16×
Massachusetts177,4791.16×
Tennessee171,6951.1×
Washington171,1071.1×
Indiana148,6201.05×
Missouri133,3301.07×
Maryland122,9840.92×
Wisconsin122,8581.05×
Colorado120,9070.99×
Minnesota116,2201.04×
Alabama112,8071.04×
Kentucky109,5071.13×
South Carolina109,4770.94×
Oregon92,2371.04×
Louisiana91,2140.91×
Oklahoma89,1291.03×
Connecticut83,5691.07×
Utah83,1141.2×
Nevada73,2950.98×
Iowa63,5210.99×
Arkansas62,6210.98×
Kansas57,6860.94×
Mississippi55,8100.87×
Nebraska42,8691.1×
Idaho38,1200.98×
West Virginia32,8910.91×
New Mexico32,2780.83×
New Hampshire30,5021×
Hawaii30,0720.9×
Maine29,1181.05×
Rhode Island24,6861×
Washington, District of Columbia22,7440.97×
Montana16,8670.78×
South Dakota16,3960.91×
Delaware15,9210.74×
North Dakota14,9740.94×
Alaska13,7140.83×
Vermont11,4110.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Styles audience
BrandAffinityCategory
Zara Larsson44.01×Music & Radio
pronoun38.33×Music & Radio
Billie Eilish8.1×Music & Radio
Stars9.82×Music & Radio
Millie Bobby Brown6.41×Movies & TV
Superman2.47×Movies & TV
Self care3.75×Health
It (novel)9.55×Literature
Stranger Things4×Movies & TV
sombr10.22×Music & Radio
Photo (French magazine)10.23×Fashion & Accessoires
Self-love3.6×Health
Beauty1.75×Beauty & Wellness
Princess Polly7.23×Fashion & Accessoires
Natural skin care4.3×Beauty & Wellness
Finn Wolfhard6.65×Movies & TV
Sabrina Carpenter4.26×Music & Radio
Timothée Chalamet6.17×Movies & TV
Euphoria1.79×Movies & TV
Beauty tips7.14×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Styles audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
SustainabilityBALANCE1.75
Design AffinityPREMIUM1.61
Early Adopter MentalityPOWER1.53
MindfulnessBALANCE1.42
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Harry Styles
CountryShare
United States29.5%
United Kingdom10.4%
Germany7.5%

See Harry Styles audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Harry Styles have in United States?

Harry Styles has an estimated audience of 7,763,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Harry Styles fans?

70.9% of Harry Styles fans are female, 29.1% are male, with an average age of 29.3 years.

Which brands do Harry Styles fans like most?

Harry Styles fans show strongest brand affinity for Zara Larsson (44.01×), pronoun (38.33×), and Billie Eilish (8.1×) over the country average.

Where do Harry Styles fans live in United States?

Harry Styles fans in United States are most concentrated in California (reach 977,238), Texas (reach 699,112), and Florida (reach 556,771). These three regions account for the largest share of the active audience.

What other brands do Harry Styles fans also like?

Beyond Harry Styles itself, the audience over-indexes on pronoun (38.33×), Billie Eilish (8.1×), Stars (9.82×), and Millie Bobby Brown (6.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Styles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.