Rascasse Audience Intelligence

Ariana Grande Audience in United States

A data profile of the people who buy, follow and care about Ariana Grande in United States — modelled from more than twelve digital signal sources. Ariana Grande has an estimated audience of 22,398,233 people in United States.

#4among Pop in United States#34among Person in United States#87in Music & Radio

The average Ariana Grande fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tate McRae, Adriana Lima, Rhianna (singer), with strongest over-indexing on Tate McRae (11.45× the country average).

Demographically, the Ariana Grande audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ariana Grande fan in United States is more female, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Tate McRae.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ariana Grande profile in United States.

Audience size
22.4M
in United States
Gender
66.3%♀
33.7% male
Age
31.0
average years
Country rank
#1427
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ariana Grande fans

66.3% are female, 33.7% are male, average age 31.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Ariana Grande audience in United States
MetricValue
Female66.3%
Male33.7%
Average age31.0
Estimated audience size22,398,233
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Ariana Grande audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3915%
40-4911%
50+8%
Fig. 04

Worldwide distribution

32.9%

of the worldwide Ariana Grande audience comes from United States.

Worldwide audience distribution share by country for Ariana Grande
CountryShare
United States32.9%
United Kingdom6.4%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ariana Grande audience in United States is strongest.

Fig. 05

Top regions by affinity

Ariana Grande fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.27×
02Connecticut~200K1.14×
03California~2.5M1.12×
04New Jersey~600K1.10×
05Massachusetts~500K1.10×
06Illinois~800K1.09×
07Florida~1.5M1.08×
08Washington~500K1.08×
09Texas~2M1.07×
10Pennsylvania~800K1.07×
11Idaho~100K1.07×
12New York~1.5M1.06×
13Oregon~300K1.06×
14New Mexico~100K1.06×
15Michigan~600K1.05×
16Maryland~400K1.05×
17Rhode Island~70K1.05×
18Ohio~700K1.04×
19Indiana~400K1.04×
20Nevada~200K1.04×
21Oklahoma~200K1.03×
22Missouri~400K1.02×
23Colorado~400K1.02×
24Minnesota~300K1.02×
25Georgia~700K1.01×
26Virginia~500K1.01×
27New Hampshire~90K1.01×
28North Carolina~700K1.00×
29Hawaii~90K1.00×
30Kentucky~300K0.99×
31Tennessee~400K0.98×
32Wisconsin~300K0.98×
33Louisiana~300K0.98×
34Arizona~400K0.97×
35Kansas~200K0.97×
36Nebraska~100K0.96×
37Iowa~200K0.95×
38Arkansas~200K0.95×
39Maine~70K0.95×
40South Carolina~300K0.94×
41West Virginia~100K0.94×
42Vermont~40K0.93×
43Delaware~50K0.91×
44Alabama~300K0.90×
45Mississippi~200K0.90×
46Washington, District of Columbia~60K0.89×
47Montana~50K0.87×
48North Dakota~40K0.87×
49South Dakota~40K0.83×
50Alaska~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Ariana Grande, United States
0.82×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ariana Grande audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ariana Grande audience
#·InterestCategoryAffinity×
01Skai JacksonMovies & TV18.87×
02Ross LynchMovies & TV18.31×
03Adriana LimaFashion & Accessoires15.84×
04Peyton ListMovies & TV13.38×
05Tate McRaeMusic & Radio11.45×
06Bhad BhabieMusic & Radio11.44×
07Rhianna (singer)Music & Radio11.04×
08Shawn MendesMusic & Radio10.97×
09Madison BeerMusic & Radio9.38×
10Harry StylesMusic & Radio9.17×
11Jessie MurphMusic & Radio8.15×
12ZendayaMovies & TV5.76×
13Selena GomezMovies & TV5.62×
14Digital illustrationArts & Culture5.42×
15Nicki MinajMusic & Radio5.37×
16Billie EilishMusic & Radio5.00×
17Taylor SwiftMusic & Radio4.79×
18Fashion NovaShopping3.20×
19TikTokInternet & Social Media2.13×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ariana Grande audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ariana Grande audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Early Adopter MentalityPOWER1.50×
Social Media UsageJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ariana Grande audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.70×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ariana Grande have in United States?

Ariana Grande has an estimated audience of 22,398,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ariana Grande fans?

66.3% of Ariana Grande fans are female, 33.7% are male, with an average age of 31.0 years.

03

Which brands do Ariana Grande fans like most?

Ariana Grande fans show strongest brand affinity for Tate McRae (11.45×), Adriana Lima (15.84×), and Rhianna (singer) (11.04×) over the country average.

04

Where do Ariana Grande fans live in United States?

Ariana Grande fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Ariana Grande fans also like?

Beyond Ariana Grande itself, the audience over-indexes on Adriana Lima (15.84×), Rhianna (singer) (11.04×), Taylor Swift (4.79×), and Madison Beer (9.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ariana Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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