Ariana Grande Audience in United States

Ariana Grande logo

Ariana Grande has an estimated audience of 21,756,380 people in United States. 66.3% are female, 33.7% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: Tate McRae, Euphoria, Rhianna (singer), Taylor Swift, Adriana Lima.

The average Ariana Grande fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tate McRae, Euphoria, Rhianna (singer), with strongest over-indexing on Tate McRae (11.45× the country average). Demographically, the Ariana Grande audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Ariana Grande fans

Demographic split for Ariana Grande audience in United States
MetricValue
Female66.3%
Male33.7%
Average age31.0
Estimated audience size21,756,380

Audience persona

The typical Ariana Grande fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tate McRae.

Top regions in United States

Top regions ranked by reach for Ariana Grande in United States
RegionReachAffinity
California2,733,6751.14×
Texas2,052,6961.1×
Florida1,611,5631.09×
New York1,363,8241.12×
Illinois824,3781.14×
Pennsylvania803,8591.1×
Ohio698,2461.04×
Georgia687,2841.03×
North Carolina686,9631.05×
New Jersey629,8091.14×
Michigan616,8651.08×
Virginia543,0531.02×
Washington496,5821.14×
Massachusetts474,0531.11×
Tennessee442,2771.01×
Arizona417,6140.94×
Indiana416,5311.05×
Maryland400,9481.07×
Colorado370,0851.08×
Missouri362,0951.03×
Minnesota333,1271.07×
Wisconsin320,6830.98×
South Carolina301,7790.92×
Louisiana280,3641×
Oregon273,6431.1×
Kentucky264,3880.97×
Utah254,1101.3×
Alabama251,6070.83×
Oklahoma247,1111.02×
Connecticut244,8671.12×
Nevada209,9051×
Iowa174,1070.97×
Kansas169,1570.99×
Arkansas163,7950.91×
Mississippi155,3990.87×
Idaho118,9861.09×
New Mexico112,2671.03×
Nebraska106,2230.97×
West Virginia93,1570.92×
Hawaii90,9150.97×
New Hampshire86,6891.01×
Maine71,7710.92×
Rhode Island70,4761.02×
Washington, District of Columbia58,8370.9×
Delaware51,3290.86×
Montana50,9650.84×
South Dakota39,7940.79×
North Dakota35,2310.79×
Vermont34,8050.91×
Alaska31,7960.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ariana Grande audience
BrandAffinityCategory
Tate McRae11.45×Music & Radio
Euphoria3.5×Movies & TV
Rhianna (singer)11.04×Music & Radio
Taylor Swift4.79×Music & Radio
Adriana Lima15.84×Fashion & Accessoires
Jessie Murph8.15×Music & Radio
Madison Beer9.38×Music & Radio
Skai Jackson18.87×Movies & TV
Peyton List13.38×Movies & TV
Harry Styles9.17×Music & Radio
Bhad Bhabie11.44×Music & Radio
Ross Lynch18.31×Movies & TV
TikTok2.13×Internet & Social Media
Beauty1.75×Beauty & Wellness
Digital illustration5.42×Arts & Culture
Selena Gomez5.62×Movies & TV
Hailee Steinfeld4.93×Movies & TV
Nicki Minaj5.37×Music & Radio
Billie Eilish5×Music & Radio
Shawn Mendes10.97×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ariana Grande audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.82
MindfulnessBALANCE1.44
SustainabilityBALANCE1.31
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.3
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Ariana Grande
CountryShare
United States32.5%
United Kingdom6.3%
Brazil5.1%

See Ariana Grande audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Ariana Grande have in United States?

Ariana Grande has an estimated audience of 21,756,380 people in United States, concentrated in California and Texas.

What is the gender split and age of Ariana Grande fans?

66.3% of Ariana Grande fans are female, 33.7% are male, with an average age of 31.0 years.

Which brands do Ariana Grande fans like most?

Ariana Grande fans show strongest brand affinity for Tate McRae (11.45×), Euphoria (3.5×), and Rhianna (singer) (11.04×) over the country average.

Where do Ariana Grande fans live in United States?

Ariana Grande fans in United States are most concentrated in California (reach 2,733,675), Texas (reach 2,052,696), and Florida (reach 1,611,563). These three regions account for the largest share of the active audience.

What other brands do Ariana Grande fans also like?

Beyond Ariana Grande itself, the audience over-indexes on Euphoria (3.5×), Rhianna (singer) (11.04×), Taylor Swift (4.79×), and Adriana Lima (15.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ariana Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.