TikTok Audience in United States
TikTok has an estimated audience of 102,834,321 people in United States. 57.4% are female, 42.6% are male, average age 22.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, IPM, Elsword, Grinch, Combat sport.
The average TikTok fan in United States is 22.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, IPM, Elsword, with strongest over-indexing on Goop (7.62× the country average). Demographically, the TikTok audience skews more female with an average age of 22.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 22.0 |
| Estimated audience size | 102,834,321 |
Audience persona
The typical TikTok fan in United States is more female, around 22.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 14,967,660 | 1.32× |
| Texas | 11,309,173 | 1.28× |
| Florida | 8,462,008 | 1.22× |
| New York | 6,527,917 | 1.14× |
| Georgia | 3,992,982 | 1.26× |
| Illinois | 3,570,179 | 1.04× |
| Virginia | 3,416,890 | 1.36× |
| North Carolina | 3,295,606 | 1.07× |
| Ohio | 3,282,233 | 1.04× |
| Pennsylvania | 3,210,828 | 0.93× |
| New Jersey | 3,150,549 | 1.2× |
| Michigan | 2,676,693 | 1× |
| Washington | 2,513,949 | 1.22× |
| Tennessee | 2,422,524 | 1.17× |
| Maryland | 1,995,689 | 1.13× |
| Arizona | 1,951,535 | 0.93× |
| Indiana | 1,912,666 | 1.02× |
| Massachusetts | 1,900,269 | 0.94× |
| Missouri | 1,729,281 | 1.04× |
| South Carolina | 1,697,226 | 1.1× |
| Louisiana | 1,562,990 | 1.18× |
| Colorado | 1,479,167 | 0.91× |
| Kentucky | 1,423,383 | 1.1× |
| Wisconsin | 1,393,436 | 0.9× |
| Minnesota | 1,320,418 | 0.9× |
| Oregon | 1,306,393 | 1.11× |
| Oklahoma | 1,294,803 | 1.13× |
| Alabama | 1,234,035 | 0.86× |
| Nevada | 1,219,774 | 1.23× |
| Connecticut | 1,083,671 | 1.05× |
| Arkansas | 1,002,868 | 1.18× |
| Mississippi | 947,429 | 1.12× |
| Utah | 941,227 | 1.02× |
| Iowa | 826,387 | 0.98× |
| Kansas | 802,112 | 0.99× |
| New Mexico | 539,827 | 1.05× |
| Nebraska | 463,565 | 0.9× |
| Idaho | 445,634 | 0.86× |
| West Virginia | 418,116 | 0.87× |
| Hawaii | 348,480 | 0.79× |
| New Hampshire | 312,913 | 0.77× |
| Rhode Island | 290,005 | 0.89× |
| Maine | 272,869 | 0.74× |
| Washington, District of Columbia | 267,156 | 0.86× |
| Delaware | 251,320 | 0.89× |
| Montana | 204,934 | 0.72× |
| South Dakota | 203,679 | 0.86× |
| North Dakota | 177,364 | 0.84× |
| Alaska | 134,003 | 0.61× |
| Vermont | 115,390 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 7.62× | Internet & Social Media |
| IPM | 26.42× | |
| Elsword | 19.75× | Games |
| Grinch | 4.71× | Movies & TV |
| Combat sport | 1.85× | Sports |
| Vocal harmony | 5.1× | Music & Radio |
| Governor of Michigan | 6.48× | Politics & Society |
| Wok | 5.63× | Food & Beverages |
| Hibachi | 6.23× | Food & Beverages |
| Historic site | 3.35× | Arts & Culture |
| Bank account | 1.93× | Business & Career |
| Google Home | 4.88× | Technology & Electronics |
| No Escape (1994 film) | 8.28× | Movies & TV |
| Grace Slick | 5.86× | Music & Radio |
| Home staging | 3.43× | Home & Garden |
| La Jolla | 5.54× | Travel & Leisure |
| Hipster | 5.7× | Politics & Society |
| Electrolyte | 2.7× | Health |
| Guitarist (magazine) | 6.38× | Music & Radio |
| TV Fanatic | 5.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Early Adopter Mentality | POWER | 1.37 |
| Extroversion | THRILL | 1.36 |
| Social Media Usage | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 13.9% |
| Japan | 4.7% |
See TikTok audiences in other countries
More Social media audiences in United States
Frequently asked questions
How many fans does TikTok have in United States?
TikTok has an estimated audience of 102,834,321 people in United States, concentrated in California and Texas.
What is the gender split and age of TikTok fans?
57.4% of TikTok fans are female, 42.6% are male, with an average age of 22.0 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for Goop (7.62×), IPM (26.42×), and Elsword (19.75×) over the country average.
Where do TikTok fans live in United States?
TikTok fans in United States are most concentrated in California (reach 14,967,660), Texas (reach 11,309,173), and Florida (reach 8,462,008). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on IPM (26.42×), Elsword (19.75×), Grinch (4.71×), and Combat sport (1.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.