Rascasse Audience Intelligence

TikTok Audience in United States

A data profile of the people who buy, follow and care about TikTok in United States — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 96,022,848 people in United States.

#3among Social media in United States#4among Website / Newspaper / Magazine in United States#4in Internet & Social Media

The average TikTok fan in United States is 20.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discord, Beauty, Long hair, with strongest over-indexing on Discord (5.71× the country average).

Demographically, the TikTok audience skews more female with an average age of 20.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TikTok fan in United States is more female, around 20.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discord.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TikTok profile in United States.

Audience size
96M
in United States
Gender
65.7%♀
34.3% male
Age
20.8
average years
Country rank
#85
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TikTok

65.7% are female, 34.3% are male, average age 20.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for TikTok audience in United States
MetricValue
Female65.7%
Male34.3%
Average age20.8
Estimated audience size96,022,848
Fig. 03

Age distribution

Ø 20.8
average years
Age distribution of the TikTok audience in United States
Age bracketShare%
16-1986%
20-2911%
30-391%
40-491%
50+1%
Fig. 04

Worldwide distribution

13.0%

of the worldwide TikTok audience comes from United States.

Worldwide audience distribution share by country for TikTok
CountryShare
China14.5%
United States13.0%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TikTok audience in United States is strongest.

Fig. 05

Top regions by affinity

TikTok fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M1.28×
02California~13M1.27×
03Virginia~3M1.24×
04Mississippi~1M1.24×
05Texas~10M1.23×
06Georgia~3.5M1.21×
07Oklahoma~1.5M1.18×
08Arkansas~900K1.16×
09Florida~7.5M1.15×
10Nevada~1M1.14×
11Tennessee~2M1.11×
12Kentucky~1.5M1.11×
13New Jersey~2.5M1.10×
14Kansas~800K1.10×
15Washington~2M1.09×
16Maryland~2M1.09×
17New York~6M1.08×
18Oregon~1M1.08×
19New Mexico~500K1.07×
20North Carolina~3M1.05×
21Missouri~1.5M1.05×
22Alabama~1.5M1.05×
23South Carolina~1.5M1.03×
24Arizona~2M1.02×
25Utah~900K1.01×
26Ohio~3M1.00×
27Connecticut~1M1.00×
28Illinois~3M0.97×
29Michigan~2.5M0.97×
30Indiana~1.5M0.97×
31Rhode Island~300K0.95×
32South Dakota~200K0.95×
33Pennsylvania~3M0.94×
34Iowa~700K0.94×
35North Dakota~200K0.94×
36West Virginia~400K0.92×
37Nebraska~400K0.91×
38Massachusetts~1.5M0.90×
39Minnesota~1M0.90×
40Delaware~200K0.89×
41Idaho~400K0.88×
42Wisconsin~1.5M0.87×
43Colorado~1.5M0.86×
44Washington, District of Columbia~200K0.84×
45Hawaii~300K0.83×
46Maine~300K0.80×
47Alaska~200K0.80×
48New Hampshire~300K0.78×
49Montana~200K0.73×
50Vermont~100K0.69×
Fig. 06

Affinity by region

Affinity by region — TikTok, United States
0.69×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TikTok audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TikTok audience
#·InterestCategoryAffinity×
01KeshaMusic & Radio6.68×
02DiscordInternet & Social Media5.71×
03Gwyneth PaltrowMovies & TV5.13×
04Jessica AlbaMovies & TV3.94×
05Long hairBeauty & Wellness3.77×
06Kylie JennerMovies & TV3.26×
07Natural skin careBeauty & Wellness3.20×
08Hair ExtensionsBeauty & Wellness2.84×
09Hair conditionerBeauty & Wellness2.82×
10Curly HairBeauty & Wellness2.61×
11TwitchGames2.59×
12Underground hip hopMusic & Radio2.58×
13Lace wigBeauty & Wellness1.99×
14ULTA BeautyBeauty & Wellness1.93×
15Dollar TreeShopping1.83×
16Self careHealth1.82×
17Google DriveTechnology & Electronics1.71×
18WalgreensShopping1.56×
19BeautyBeauty & Wellness1.55×
20SephoraShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TikTok audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TikTok audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Luxury OrientationPREMIUM1.24×
Social Media UsageJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TikTok audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.62×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TikTok have in United States?

TikTok has an estimated audience of 96,022,848 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TikTok fans?

65.7% of TikTok fans are female, 34.3% are male, with an average age of 20.8 years.

03

Which brands do TikTok fans like most?

TikTok fans show strongest brand affinity for Discord (5.71×), Beauty (1.55×), and Long hair (3.77×) over the country average.

04

Where do TikTok fans live in United States?

TikTok fans in United States are most concentrated in California (reach ~13M), Texas (reach ~10M), and Florida (reach ~7.5M). These three regions account for the largest share of the active audience.

05

What other brands do TikTok fans also like?

Beyond TikTok itself, the audience over-indexes on Beauty (1.55×), Long hair (3.77×), Natural skin care (3.2×), and Hair Extensions (2.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See TikTok audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →