TikTok Audience in United States

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TikTok has an estimated audience of 102,834,321 people in United States. 57.4% are female, 42.6% are male, average age 22.0. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Beetlejuice.

The average TikTok fan in United States is 22.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (6.73× the country average). Demographically, the TikTok audience skews more female with an average age of 22.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of TikTok fans

Demographic split for TikTok audience in United States
MetricValue
Female57.4%
Male42.6%
Average age22.0
Estimated audience size102,834,321

Audience persona

The typical TikTok fan in United States is more female, around 22.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for TikTok in United States
RegionReachAffinity
California14,967,6601.32×
Texas11,309,1731.28×
Florida8,462,0081.22×
New York6,527,9171.14×
Georgia3,992,9821.26×
Illinois3,570,1791.04×
Virginia3,416,8901.36×
North Carolina3,295,6061.07×
Ohio3,282,2331.04×
Pennsylvania3,210,8280.93×
New Jersey3,150,5491.2×
Michigan2,676,6931×
Washington2,513,9491.22×
Tennessee2,422,5241.17×
Maryland1,995,6891.13×
Arizona1,951,5350.93×
Indiana1,912,6661.02×
Massachusetts1,900,2690.94×
Missouri1,729,2811.04×
South Carolina1,697,2261.1×
Louisiana1,562,9901.18×
Colorado1,479,1670.91×
Kentucky1,423,3831.1×
Wisconsin1,393,4360.9×
Minnesota1,320,4180.9×
Oregon1,306,3931.11×
Oklahoma1,294,8031.13×
Alabama1,234,0350.86×
Nevada1,219,7741.23×
Connecticut1,083,6711.05×
Arkansas1,002,8681.18×
Mississippi947,4291.12×
Utah941,2271.02×
Iowa826,3870.98×
Kansas802,1120.99×
New Mexico539,8271.05×
Nebraska463,5650.9×
Idaho445,6340.86×
West Virginia418,1160.87×
Hawaii348,4800.79×
New Hampshire312,9130.77×
Rhode Island290,0050.89×
Maine272,8690.74×
Washington, District of Columbia267,1560.86×
Delaware251,3200.89×
Montana204,9340.72×
South Dakota203,6790.86×
North Dakota177,3640.84×
Alaska134,0030.61×
Vermont115,3900.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TikTok audience
BrandAffinityCategory
Google Maps6.73×Internet & Social Media
Capital One6.47×Business & Career
Indeed.com5.64×Business & Career
CarGurus6.66×Cars & Mobility
Beetlejuice5.03×Movies & TV
Circle K6.95×Shopping
DeviantArt6.85×Internet & Social Media
Aaron Rodgers6.19×Sports
Kia Sportage19.75×Cars & Mobility
Bruce Willis6.77×Movies & TV
Enterprise Rent-A-Car5.41×Cars & Mobility
Google News5.04×News
AccuWeather5.38×Home & Garden
Khan Academy6.6×Business & Career
Diane Keaton4.89×Movies & TV
ICloud7.34×Technology & Electronics
Blake Lively7.26×Movies & TV
Billy Bob Thornton6.24×Movies & TV
Margot Robbie6.63×Movies & TV
Apple Store5.51×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TikTok audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.97
Early Adopter MentalityPOWER1.37
ExtroversionTHRILL1.36
Social Media UsageJOY1.28
TraditionCONSERVATISM1.23
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for TikTok
CountryShare
United States14.0%
China13.9%
Japan4.7%

See TikTok audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does TikTok have in United States?

TikTok has an estimated audience of 102,834,321 people in United States, concentrated in California and Texas.

What is the gender split and age of TikTok fans?

57.4% of TikTok fans are female, 42.6% are male, with an average age of 22.0 years.

Which brands do TikTok fans like most?

TikTok fans show strongest brand affinity for Google Maps (6.73×), Capital One (6.47×), and Indeed.com (5.64×) over the country average.

Where do TikTok fans live in United States?

TikTok fans in United States are most concentrated in California (reach 14,967,660), Texas (reach 11,309,173), and Florida (reach 8,462,008). These three regions account for the largest share of the active audience.

What other brands do TikTok fans also like?

Beyond TikTok itself, the audience over-indexes on Capital One (6.47×), Indeed.com (5.64×), CarGurus (6.66×), and Beetlejuice (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.