Instagram Audience in United States

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Instagram has an estimated audience of 144,556,843 people in United States. 54.9% are female, 45.1% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Princess Polly, Medigap, Very (online retailer), Watercolor Artist.

The average Instagram fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Princess Polly, Medigap, with strongest over-indexing on Rhianna (singer) (2.41× the country average). Demographically, the Instagram audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Instagram fans

Demographic split for Instagram audience in United States
MetricValue
Female54.9%
Male45.1%
Average age39.4
Estimated audience size144,556,843

Audience persona

The typical Instagram fan in United States is balanced, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for Instagram in United States
RegionReachAffinity
California25,531,7691.61×
Texas16,472,8891.33×
Florida10,873,4721.11×
New York10,195,6481.26×
Georgia6,001,0141.35×
Pennsylvania4,931,0811.01×
Illinois4,842,5441.01×
North Carolina4,642,8551.07×
Ohio4,335,6170.97×
New Jersey4,184,2161.14×
Virginia3,952,6081.12×
Michigan3,697,9160.98×
Arizona3,542,2351.2×
Maryland3,369,5011.36×
Washington3,293,0661.14×
Tennessee2,875,2740.99×
Massachusetts2,806,7820.99×
Louisiana2,487,9071.33×
Indiana2,437,7140.92×
Colorado2,195,5230.96×
South Carolina2,080,3600.96×
Missouri2,059,7270.88×
Alabama1,982,7840.98×
Oregon1,909,8221.15×
Nevada1,899,2521.36×
Utah1,722,4191.33×
Wisconsin1,675,6050.77×
Connecticut1,564,3051.08×
Minnesota1,551,6130.75×
Kentucky1,518,3610.84×
Oklahoma1,517,3510.95×
Mississippi1,172,1380.98×
Arkansas1,110,7300.93×
Kansas983,1640.86×
Iowa862,6540.72×
New Mexico841,3851.16×
Idaho804,2211.11×
Hawaii796,7051.28×
Nebraska530,2530.73×
Washington, District of Columbia464,6311.07×
Rhode Island464,5041.01×
New Hampshire422,5740.74×
Maine400,7460.77×
West Virginia378,4600.56×
Montana345,8350.86×
Delaware340,1370.85×
Alaska224,9950.73×
South Dakota220,9210.66×
Vermont208,9140.82×
North Dakota175,8230.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Instagram audience
BrandAffinityCategory
Rhianna (singer)2.41×Music & Radio
Princess Polly1.61×Fashion & Accessoires
Medigap1.51×Politics & Society
Very (online retailer)1.52×
Watercolor Artist1.54×Arts & Culture
JYP Entertainment1.52×Movies & TV
G-Dragon1.55×Music & Radio
Crossroads Trading Company1.59×
Kappa Delta1.79×Business & Career
Delta Delta Delta1.82×Business & Career
Chi Omega1.73×Business & Career
Public figure1.78×Politics & Society
University of Maryland University College1.81×Business & Career
Tennessee State University1.6×Business & Career
Motel Rocks1.54×Fashion & Accessoires
Kappa Kappa Gamma1.86×Business & Career
University of Wisconsin–Milwaukee1.7×Business & Career
Got71.64×Music & Radio
Delta Zeta1.74×Business & Career
Georgia Southern University1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Instagram audience
TraitClusterScore
ExtroversionTHRILL1.11
Social Media UsageJOY1.01
LGBTQ+ IdentityOPEN0.97
Price SensitivityPREMIUM0.97
IndulgenceJOY0.94
Design AffinityPREMIUM0.91

Worldwide distribution

Worldwide audience distribution share by country for Instagram
CountryShare
United States11.3%
China4.2%
Japan2.8%

See Instagram audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Instagram have in United States?

Instagram has an estimated audience of 144,556,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Instagram fans?

54.9% of Instagram fans are female, 45.1% are male, with an average age of 39.4 years.

Which brands do Instagram fans like most?

Instagram fans show strongest brand affinity for Rhianna (singer) (2.41×), Princess Polly (1.61×), and Medigap (1.51×) over the country average.

Where do Instagram fans live in United States?

Instagram fans in United States are most concentrated in California (reach 25,531,769), Texas (reach 16,472,889), and Florida (reach 10,873,472). These three regions account for the largest share of the active audience.

What other brands do Instagram fans also like?

Beyond Instagram itself, the audience over-indexes on Princess Polly (1.61×), Medigap (1.51×), Very (online retailer) (1.52×), and Watercolor Artist (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.