Pinterest Audience in United States

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Pinterest has an estimated audience of 85,915,113 people in United States. 70.7% are female, 29.3% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Nature, Food and drink, U.S. state, Education.

The average Pinterest fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Nature, Food and drink, with strongest over-indexing on Friendship (2.62× the country average). Demographically, the Pinterest audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Pinterest fans

Demographic split for Pinterest audience in United States
MetricValue
Female70.7%
Male29.3%
Average age41.4
Estimated audience size85,915,113

Audience persona

The typical Pinterest fan in United States is more female, around 41.4 years old, with strong Extroversion tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Pinterest in United States
RegionReachAffinity
California9,788,1691.04×
Texas8,262,6131.12×
Florida5,976,9091.03×
New York4,505,5520.94×
Georgia3,024,1821.14×
North Carolina2,863,8721.11×
Illinois2,713,1460.95×
Pennsylvania2,664,1790.92×
Ohio2,575,8270.97×
Michigan2,246,5951×
Virginia2,126,3641.02×
Tennessee1,920,4541.11×
New Jersey1,905,2370.87×
Washington1,896,6541.1×
Arizona1,788,1001.02×
Indiana1,603,8271.02×
Massachusetts1,457,6680.86×
Missouri1,449,7031.05×
Maryland1,437,0680.97×
Alabama1,329,3981.11×
Wisconsin1,327,7061.03×
South Carolina1,280,2850.99×
Colorado1,265,9870.93×
Minnesota1,208,1520.98×
Louisiana1,185,8091.07×
Oklahoma1,158,7061.21×
Kentucky1,124,1131.04×
Oregon1,104,4551.12×
Utah1,078,9311.4×
Arkansas853,5911.21×
Kansas769,4061.14×
Connecticut753,6190.87×
Mississippi746,1811.05×
Iowa730,4331.03×
Nevada723,3220.87×
Idaho588,8881.37×
Nebraska435,0931.01×
New Mexico404,4390.94×
West Virginia343,0030.86×
New Hampshire287,5210.85×
Hawaii286,8400.78×
Maine277,4680.9×
Montana248,3301.04×
Rhode Island227,8250.83×
South Dakota204,1211.03×
Washington, District of Columbia191,7590.74×
North Dakota188,8701.07×
Delaware183,4100.77×
Alaska145,0800.79×
Vermont124,1460.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pinterest audience
BrandAffinityCategory
Friendship2.62×Kids & Family
Nature2.09×Home & Garden
Food and drink1.5×Food & Beverages
U.S. state1.99×Travel & Leisure
Education1.8×Business & Career
Outdoor recreation1.52×Sports
Child1.72×Kids & Family
California1.94×Travel & Leisure
Concurrent Versions System2.45×Technology & Electronics
Mobile phones1.67×Technology & Electronics
Beverages1.51×Food & Beverages
Healthy habits2.99×Health
Televisions1.58×Technology & Electronics
Money1.77×Business & Career
Diane Keaton3.26×Movies & TV
Google Drive2.17×Technology & Electronics
Florida1.95×Travel & Leisure
Menards2.62×Home & Garden
Hollywood2.31×Travel & Leisure
Woman1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pinterest audience
TraitClusterScore
ExtroversionTHRILL1.36
Price SensitivityPREMIUM1.11
Family OrientationCONSERVATISM1.08
Community OrientationOPEN1.06
CreativityOPEN1.04
IndulgenceJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for Pinterest
CountryShare
United States16.8%
China5.0%
Germany3.2%

See Pinterest audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Pinterest have in United States?

Pinterest has an estimated audience of 85,915,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Pinterest fans?

70.7% of Pinterest fans are female, 29.3% are male, with an average age of 41.4 years.

Which brands do Pinterest fans like most?

Pinterest fans show strongest brand affinity for Friendship (2.62×), Nature (2.09×), and Food and drink (1.5×) over the country average.

Where do Pinterest fans live in United States?

Pinterest fans in United States are most concentrated in California (reach 9,788,169), Texas (reach 8,262,613), and Florida (reach 5,976,909). These three regions account for the largest share of the active audience.

What other brands do Pinterest fans also like?

Beyond Pinterest itself, the audience over-indexes on Nature (2.09×), Food and drink (1.5×), U.S. state (1.99×), and Education (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.