Top 50 Internet & Social Media brands in United States
This curated ranking covers the 50 largest internet & social media brands in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,731 internet & social media brands tracked in United States, the 50 ranked here account for the largest measured audience reach. Instagram, Social network and X lead the list with a combined estimated audience of 373,594,549 people. Across all 50 entries the average audience size is 39,774,152, and the largest, Instagram, reaches around 144,556,843 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each internet & social media brand, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
144,556,843 | 12.1% | Social media | Internet & Social Media |
| 2 |  Social network |
115,187,387 | 19.1% | Lifestyle cluster | Internet & Social Media |
| 3 |  X |
113,850,319 | 18.4% | Social media | Internet & Social Media |
| 4 |  TikTok |
102,834,321 | 15.2% | Social media | Internet & Social Media |
| 5 |  Spotify |
91,131,921 | 21.8% | TV / music streaming | Internet & Social Media |
| 6 |  Pinterest |
85,915,113 | 18.8% | Social media | Internet & Social Media |
| 7 |  Meme |
70,484,414 | 32.5% | Content type | Internet & Social Media |
| 8 |  Facebook |
68,103,833 | 10.4% | Social media | Internet & Social Media |
| 9 |  Google Maps |
63,415,494 | 13.0% | Internet & Social Media | |
| 10 |  Instant messaging |
61,148,506 | 19.0% | Content type | Internet & Social Media |
| 11 |  Reddit |
61,133,749 | 33.3% | Social media | Internet & Social Media |
| 12 |  Gmail |
56,860,735 | 7.0% | Internet & Social Media | |
| 13 |  Google Docs |
56,658,249 | 34.9% | Internet & Social Media | |
| 14 |  Google |
55,499,167 | 9.8% | Search engine | Internet & Social Media |
| 15 |  World Wide Web |
54,276,115 | 19.0% | Internet & Social Media | |
| 16 |  Internet meme |
52,431,884 | 26.5% | Content type | Internet & Social Media |
| 17 |  TMZ |
49,670,166 | 80.9% | Humor website | Internet & Social Media |
| 18 |  Wikipedia |
44,921,603 | 22.5% | Internet & Social Media | |
| 19 |  Viral video |
44,559,330 | 21.0% | Content type | Internet & Social Media |
| 20 |  Facebook Messenger |
40,209,407 | 21.5% | Social media | Internet & Social Media |
| 21 |  Affiliate |
35,523,154 | 83.3% | Internet & Social Media | |
| 22 |  Snapchat |
32,853,939 | 23.7% | Social media | Internet & Social Media |
| 23 |  Bluesky |
30,885,371 | 42.7% | Social media | Internet & Social Media |
| 24 |  YouTube Music |
29,645,397 | 21.1% | TV / music streaming | Internet & Social Media |
| 25 |  WhatsApp |
27,833,852 | 4.7% | Social media | Internet & Social Media |
| 26 |  Internet celebrity |
24,437,124 | 22.5% | Content type | Internet & Social Media |
| 27 |  Groupon |
24,389,193 | 39.5% | Consulting | Internet & Social Media |
| 28 |  Domain Name System |
23,497,278 | 15.1% | Internet & Social Media | |
| 29 |  Instacart |
21,152,813 | 85.8% | Internet & Social Media | |
| 30 |  New media |
20,929,476 | 28.1% | Field of study | Internet & Social Media |
| 31 |  DeviantArt |
18,926,138 | 36.3% | Internet & Social Media | |
| 32 |  Videography |
18,009,491 | 19.4% | Internet & Social Media | |
| 33 |  Tumblr |
16,424,449 | 24.0% | Social media | Internet & Social Media |
| 34 |  Funny Videos |
16,167,034 | 20.3% | Content type | Internet & Social Media |
| 35 |  Discord |
16,004,388 | 18.8% | Internet & Social Media | |
| 36 |  Online marketplace |
15,947,895 | 15.1% | Internet & Social Media | |
| 37 |  Yahoo! |
15,574,110 | 26.5% | Internet & Social Media | |
| 38 |  Web portal |
15,456,735 | 20.6% | Internet & Social Media | |
| 39 |  Google Calendar |
14,868,630 | 25.6% | Internet & Social Media | |
| 40 |  Online |
14,689,693 | 14.4% | Lifestyle cluster | Internet & Social Media |
| 41 |  LinkedIn |
14,196,582 | 8.3% | Social media | Internet & Social Media |
| 42 |  GeoGuessr |
14,051,157 | 22.2% | Internet & Social Media | |
| 43 |  Us Weekly |
12,923,196 | 81.0% | Internet & Social Media | |
| 44 |  BuzzFeed |
12,610,109 | 56.5% | News | Internet & Social Media |
| 45 |  GitHub |
12,270,740 | 12.3% | Productivity | Internet & Social Media |
| 46 |  DuckDuckGo |
11,938,568 | 37.9% | Search engine | Internet & Social Media |
| 47 |  Urban Dictionary |
11,881,277 | 61.5% | Internet & Social Media | |
| 48 |  Andrew Tate |
11,298,306 | 31.6% | Social media influencer | Internet & Social Media |
| 49 |  Website |
10,892,817 | 17.3% | Lifestyle cluster | Internet & Social Media |
| 50 |  Video blog |
10,580,168 | 14.5% | Internet & Social Media |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each internet & social media brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest internet & social media brand in United States?
Instagram currently leads with an estimated audience of 144,556,843 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.