Rascasse Audience Intelligence

WhatsApp Audience in United States

A data profile of the people who buy, follow and care about WhatsApp in United States — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 29,913,092 people in United States.

#9among Social media in United States#25among Website / Newspaper / Magazine in United States#24in Internet & Social Media

The average WhatsApp fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Erlang (programming language), Facebook Messenger, Scott Eastwood, with strongest over-indexing on Erlang (programming language) (25.88× the country average).

Demographically, the WhatsApp audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WhatsApp fan in United States is balanced, around 36.4 years old, with strong Social Media Usage tendencies and a notable affinity for Erlang (programming language).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WhatsApp profile in United States.

Audience size
29.9M
in United States
Gender
50.6%♀
49.4% male
Age
36.4
average years
Country rank
#930
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WhatsApp

50.6% are female, 49.4% are male, average age 36.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for WhatsApp audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.4
Estimated audience size29,913,092
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the WhatsApp audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

4.2%

of the worldwide WhatsApp audience comes from United States.

Worldwide audience distribution share by country for WhatsApp
CountryShare
China7.5%
United States4.2%
Brazil4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WhatsApp audience in United States is strongest.

Fig. 05

Top regions by affinity

WhatsApp fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M1.93×
02California~5.5M1.69×
03New York~2.5M1.61×
04New Jersey~1M1.61×
05Washington, District of Columbia~100K1.61×
06Texas~4M1.51×
07Virginia~900K1.27×
08Massachusetts~700K1.23×
09Maryland~600K1.19×
10Washington~700K1.18×
11Illinois~1M1.17×
12Georgia~1M1.17×
13Oregon~400K1.14×
14Arizona~700K1.12×
15Connecticut~300K1.12×
16Kansas~300K1.09×
17Nevada~300K1.06×
18Utah~300K1.06×
19Kentucky~400K1.03×
20Louisiana~400K1.02×
21North Carolina~900K1.00×
22Tennessee~600K1.00×
23Wyoming~40K0.99×
24Rhode Island~90K0.97×
25New Mexico~100K0.96×
26Colorado~400K0.93×
27Indiana~500K0.89×
28South Carolina~400K0.89×
29Arkansas~200K0.89×
30Pennsylvania~900K0.88×
31Missouri~400K0.88×
32Oklahoma~300K0.86×
33Alabama~300K0.85×
34Delaware~70K0.84×
35Michigan~600K0.83×
36Mississippi~200K0.79×
37Ohio~700K0.78×
38Minnesota~300K0.78×
39Nebraska~100K0.78×
40Idaho~100K0.78×
41Iowa~200K0.77×
42South Dakota~50K0.75×
43Alaska~50K0.75×
44North Dakota~50K0.75×
45Hawaii~90K0.74×
46New Hampshire~80K0.72×
47Wisconsin~300K0.71×
48West Virginia~100K0.71×
49Maine~70K0.68×
50Montana~50K0.60×
Fig. 06

Affinity by region

Affinity by region — WhatsApp, United States
0.60×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WhatsApp audience
#·InterestCategoryAffinity×
01Nottingham Trent UniversityBusiness & Career30.10×
02Erlang (programming language)Technology & Electronics25.88×
03Scott EastwoodMovies & TV13.13×
04Voice over IPTechnology & Electronics8.25×
05PetróleoCars & Mobility6.35×
06SkypeInternet & Social Media5.93×
07Cash AppBusiness & Career5.47×
08Facebook MessengerInternet & Social Media4.38×
09Liga MXSports4.07×
10UruguayTravel & Leisure3.85×
11Buenos AiresTravel & Leisure3.17×
12Zoom!Business & Career3.11×
13ArgentinaTravel & Leisure3.05×
14Instant messagingInternet & Social Media2.70×
15Real Madrid C.F.Sports2.38×
16FIFA World CupSports2.01×
17AmericasTravel & Leisure1.96×
18VideoMovies & TV1.77×
19BroadcastingMovies & TV1.74×
20FIFA World Cup 2026Sports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WhatsApp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WhatsApp audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.56×
Need for SecurityCONSERVATISM1.39×
Price SensitivityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WhatsApp audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
IndividualismJOY0.93×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WhatsApp have in United States?

WhatsApp has an estimated audience of 29,913,092 people in United States, concentrated in California and Florida.

02

What is the gender split and age of WhatsApp fans?

50.6% of WhatsApp fans are female, 49.4% are male, with an average age of 36.4 years.

03

Which brands do WhatsApp fans like most?

WhatsApp fans show strongest brand affinity for Erlang (programming language) (25.88×), Facebook Messenger (4.38×), and Scott Eastwood (13.13×) over the country average.

04

Where do WhatsApp fans live in United States?

WhatsApp fans in United States are most concentrated in California (reach ~5.5M), Florida (reach ~4M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do WhatsApp fans also like?

Beyond WhatsApp itself, the audience over-indexes on Facebook Messenger (4.38×), Scott Eastwood (13.13×), Cash App (5.47×), and Instant messaging (2.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See WhatsApp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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