WhatsApp Audience in United States

WhatsApp logo

WhatsApp has an estimated audience of 29,447,812 people in United States. 50.6% are female, 49.4% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Erlang (programming language), Facebook Messenger, Cash App, Scott Eastwood, Instant messaging.

The average WhatsApp fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Erlang (programming language), Facebook Messenger, Cash App, with strongest over-indexing on Erlang (programming language) (25.88× the country average). Demographically, the WhatsApp audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of WhatsApp fans

Demographic split for WhatsApp audience in United States
MetricValue
Female50.6%
Male49.4%
Average age36.4
Estimated audience size29,447,812

Audience persona

The typical WhatsApp fan in United States is balanced, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Erlang (programming language).

Top regions in United States

Top regions ranked by reach for WhatsApp in United States
RegionReachAffinity
California5,905,0051.82×
Texas4,148,6531.64×
Florida4,083,5792.05×
New York2,772,0991.68×
Illinois1,339,6481.37×
New Jersey1,277,8121.71×
Georgia1,120,8851.24×
Virginia993,3721.38×
North Carolina909,2721.03×
Pennsylvania859,7570.87×
Massachusetts741,6021.28×
Ohio728,5920.8×
Washington723,9301.23×
Arizona706,1611.17×
Michigan632,3460.82×
Maryland617,5541.22×
Tennessee564,1000.95×
Indiana469,0040.87×
Colorado444,4370.96×
Oregon436,6161.29×
Missouri423,7820.89×
South Carolina395,3170.89×
Kentucky382,3591.04×
Louisiana341,7020.9×
Minnesota341,2150.81×
Nevada331,2901.16×
Connecticut327,4681.11×
Alabama324,3050.79×
Wisconsin318,0370.72×
Utah280,0731.06×
Oklahoma272,4560.83×
Kansas219,7860.95×
Arkansas206,3530.85×
Iowa195,2990.8×
Mississippi171,5570.71×
Washington, District of Columbia152,5141.72×
New Mexico138,9350.94×
Nebraska110,8920.75×
Idaho110,7470.75×
Hawaii90,3440.71×
Rhode Island87,5420.93×
West Virginia79,9510.58×
New Hampshire77,7970.67×
Maine65,7940.62×
Delaware64,0190.79×
Montana44,6020.55×
South Dakota39,3380.58×
Alaska38,8800.62×
North Dakota34,8010.58×
Wyoming32,3380.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WhatsApp audience
BrandAffinityCategory
Erlang (programming language)25.88×Technology & Electronics
Facebook Messenger4.38×Internet & Social Media
Cash App5.47×Business & Career
Scott Eastwood13.13×Movies & TV
Instant messaging2.7×Internet & Social Media
Voice over IP8.25×Technology & Electronics
Petróleo6.35×Cars & Mobility
Video1.77×Movies & TV
Nottingham Trent University30.1×Business & Career
FIFA World Cup2.01×Sports
Argentina3.05×Travel & Leisure
Real Madrid C.F.2.38×Sports
Uruguay3.85×Travel & Leisure
Broadcasting1.74×Movies & TV
Liga MX4.07×Sports
Skype5.93×Internet & Social Media
Buenos Aires3.17×Travel & Leisure
Americas1.96×Travel & Leisure
LinkedIn1.57×Internet & Social Media
Zoom!3.11×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WhatsApp audience
TraitClusterScore
Convenience OrientationPREMIUM2.53
Social Media UsageJOY1.81
Early Adopter MentalityPOWER1.39
Design AffinityPREMIUM1.24
LGBTQ+ IdentityOPEN1.22
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for WhatsApp
CountryShare
China7.7%
United States4.3%
Brazil4.2%

See WhatsApp audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does WhatsApp have in United States?

WhatsApp has an estimated audience of 29,447,812 people in United States, concentrated in California and Texas.

What is the gender split and age of WhatsApp fans?

50.6% of WhatsApp fans are female, 49.4% are male, with an average age of 36.4 years.

Which brands do WhatsApp fans like most?

WhatsApp fans show strongest brand affinity for Erlang (programming language) (25.88×), Facebook Messenger (4.38×), and Cash App (5.47×) over the country average.

Where do WhatsApp fans live in United States?

WhatsApp fans in United States are most concentrated in California (reach 5,905,005), Texas (reach 4,148,653), and Florida (reach 4,083,579). These three regions account for the largest share of the active audience.

What other brands do WhatsApp fans also like?

Beyond WhatsApp itself, the audience over-indexes on Facebook Messenger (4.38×), Cash App (5.47×), Scott Eastwood (13.13×), and Instant messaging (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.