Rascasse Audience Intelligence

Liga MX Audience in United States

A data profile of the people who buy, follow and care about Liga MX in United States — modelled from more than twelve digital signal sources. Liga MX has an estimated audience of 12,961,149 people in United States.

#9among Soccer in United States#31among Event in United States#203in Sports

The average Liga MX fan in United States is 36.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, Cruz Azul, with strongest over-indexing on FIFA World Cup 2026 (6.27× the country average).

Demographically, the Liga MX audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Social Media Usage, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liga MX fan in United States is more male, around 36.9 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liga MX profile in United States.

Audience size
13M
in United States
Gender
34.2%♀
65.8% male
Age
36.9
average years
Country rank
#2748
Event in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liga MX fans

34.2% are female, 65.8% are male, average age 36.9.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Liga MX audience in United States
MetricValue
Female34.2%
Male65.8%
Average age36.9
Estimated audience size12,961,149
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Liga MX audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Liga MX audience comes from United States.

Worldwide audience distribution share by country for Liga MX
CountryShare
Mexico55.9%
United States27.6%
Guatemala2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liga MX audience in United States is strongest.

Fig. 05

Top regions by affinity

Liga MX fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M3.94×
02Texas~3.5M3.45×
03Nevada~300K2.84×
04Illinois~1M2.65×
05Arizona~600K2.14×
06New Mexico~100K1.94×
07Utah~200K1.71×
08Oregon~200K1.57×
09Colorado~300K1.56×
10Washington~400K1.52×
11Oklahoma~200K1.38×
12Idaho~80K1.33×
13Nebraska~80K1.33×
14Kansas~100K1.24×
15Arkansas~100K1.23×
16Georgia~400K1.11×
17North Carolina~400K1.08×
18Wisconsin~200K0.98×
19Tennessee~200K0.93×
20Indiana~200K0.93×
21Delaware~30K0.88×
22Iowa~90K0.83×
23Wyoming~20K0.82×
24Alabama~100K0.81×
25New Jersey~300K0.80×
26Louisiana~100K0.78×
27New York~500K0.75×
28South Carolina~100K0.74×
29Maryland~100K0.69×
30Mississippi~70K0.64×
31Florida~500K0.61×
32Minnesota~100K0.61×
33Kentucky~90K0.59×
34Virginia~200K0.54×
35Missouri~100K0.51×
36Connecticut~60K0.50×
37Michigan~200K0.46×
38Washington, District of Columbia~20K0.42×
39South Dakota~10K0.42×
40North Dakota~10K0.41×
41Ohio~100K0.36×
42Pennsylvania~100K0.33×
43Rhode Island~10K0.33×
44Montana~10K0.29×
45Alaska~7K0.27×
46Massachusetts~60K0.23×
47Hawaii~10K0.23×
48West Virginia~10K0.19×
49New Hampshire~8K0.16×
50Maine~5K0.11×
Fig. 06

Affinity by region

Affinity by region — Liga MX, United States
0.11×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liga MX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liga MX audience
#·InterestCategoryAffinity×
01Tigres UANLSports24.21×
02MilenioNews19.49×
03C.F. MonterreySports19.44×
04Cruz AzulSports19.28×
05C.D. GuadalajaraSports18.84×
06Ligue 1Sports15.75×
07Mexico national football teamSports12.05×
08Club AméricaSports11.85×
09Diego LunaMovies & TV10.73×
10La LigaSports9.81×
11Lamine YamalSports8.57×
12Cristiano RonaldoSports7.64×
13Real Madrid C.F.Sports7.35×
14Manchester City F.C.Sports6.52×
15UEFA Champions LeagueSports6.38×
16FIFA World Cup 2026Sports6.27×
17Manchester United F.C.Sports5.87×
18FIFA World CupSports5.83×
19Buenos AiresTravel & Leisure5.03×
20ArgentinaTravel & Leisure4.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liga MX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liga MX audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.21×
Career OrientationPOWER1.21×
TraditionCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liga MX audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
Community OrientationOPEN0.77×
SpiritualityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liga MX have in United States?

Liga MX has an estimated audience of 12,961,149 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liga MX fans?

34.2% of Liga MX fans are female, 65.8% are male, with an average age of 36.9 years.

03

Which brands do Liga MX fans like most?

Liga MX fans show strongest brand affinity for FIFA World Cup 2026 (6.27×), FIFA World Cup (5.83×), and Cruz Azul (19.28×) over the country average.

04

Where do Liga MX fans live in United States?

Liga MX fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~3.5M), and Illinois (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Liga MX fans also like?

Beyond Liga MX itself, the audience over-indexes on FIFA World Cup (5.83×), Cruz Azul (19.28×), Real Madrid C.F. (7.35×), and Tigres UANL (24.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Liga MX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liga MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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