Liga MX Audience in United States
Liga MX has an estimated audience of 12,603,001 people in United States. 34.2% are female, 65.8% are male, average age 36.9. Top regions: California, Texas, Illinois. Top brand affinities: Cruz Azul, Real Madrid C.F., FIFA World Cup, Tigres UANL, Club América.
The average Liga MX fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Cruz Azul, Real Madrid C.F., FIFA World Cup, with strongest over-indexing on Cruz Azul (19.28× the country average). Demographically, the Liga MX audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of Liga MX fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 36.9 |
| Estimated audience size | 12,603,001 |
Audience persona
The typical Liga MX fan in United States is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Cruz Azul.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 5,945,378 | 4.29× |
| Texas | 4,143,268 | 3.82× |
| Illinois | 1,207,682 | 2.88× |
| Arizona | 564,874 | 2.2× |
| Florida | 552,706 | 0.65× |
| New York | 551,817 | 0.78× |
| Georgia | 458,716 | 1.18× |
| North Carolina | 424,892 | 1.12× |
| Washington | 381,483 | 1.51× |
| Nevada | 355,371 | 2.92× |
| Colorado | 327,670 | 1.65× |
| New Jersey | 263,935 | 0.82× |
| Tennessee | 236,228 | 0.93× |
| Indiana | 222,092 | 0.96× |
| Oregon | 214,587 | 1.49× |
| Utah | 193,456 | 1.71× |
| Oklahoma | 193,059 | 1.38× |
| Wisconsin | 188,467 | 0.99× |
| Virginia | 173,351 | 0.56× |
| Michigan | 157,331 | 0.48× |
| Maryland | 147,676 | 0.68× |
| Ohio | 146,777 | 0.38× |
| Pennsylvania | 145,526 | 0.34× |
| Alabama | 143,813 | 0.82× |
| South Carolina | 140,922 | 0.74× |
| Louisiana | 125,968 | 0.78× |
| Arkansas | 125,498 | 1.21× |
| Kansas | 124,591 | 1.25× |
| New Mexico | 119,404 | 1.89× |
| Minnesota | 110,504 | 0.61× |
| Missouri | 98,846 | 0.49× |
| Kentucky | 89,221 | 0.56× |
| Iowa | 83,994 | 0.81× |
| Nebraska | 81,500 | 1.29× |
| Idaho | 81,348 | 1.29× |
| Connecticut | 61,729 | 0.49× |
| Mississippi | 60,662 | 0.58× |
| Massachusetts | 58,865 | 0.24× |
| Delaware | 29,641 | 0.85× |
| Washington, District of Columbia | 15,755 | 0.42× |
| Wyoming | 14,145 | 0.76× |
| Rhode Island | 13,307 | 0.33× |
| Hawaii | 11,346 | 0.21× |
| South Dakota | 11,139 | 0.38× |
| North Dakota | 9,357 | 0.36× |
| West Virginia | 8,874 | 0.15× |
| Montana | 8,742 | 0.25× |
| New Hampshire | 7,569 | 0.15× |
| Alaska | 5,666 | 0.21× |
| Maine | 3,062 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cruz Azul | 19.28× | Sports |
| Real Madrid C.F. | 7.35× | Sports |
| FIFA World Cup | 5.83× | Sports |
| Tigres UANL | 24.21× | Sports |
| Club América | 11.85× | Sports |
| FC Bayern Munich | 7.17× | Sports |
| La Liga | 9.81× | Sports |
| C.D. Guadalajara | 18.84× | Sports |
| Milenio | 19.49× | News |
| UEFA Champions League | 6.38× | Sports |
| Lamine Yamal | 8.57× | Sports |
| Ligue 1 | 15.75× | Sports |
| Mexico national football team | 12.05× | Sports |
| Manchester United F.C. | 5.87× | Sports |
| Cristiano Ronaldo | 7.64× | Sports |
| Argentina | 4.64× | Travel & Leisure |
| Manchester City F.C. | 6.52× | Sports |
| Buenos Aires | 5.03× | Travel & Leisure |
| Petróleo | 7.75× | Cars & Mobility |
| FC Barcelona | 3.98× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.76 |
| Luxury Orientation | PREMIUM | 1.23 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Need for Security | CONSERVATISM | 1.07 |
| Urban Lifestyle | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 55.3% |
| United States | 27.8% |
| Guatemala | 2.1% |
See Liga MX audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Liga MX have in United States?
Liga MX has an estimated audience of 12,603,001 people in United States, concentrated in California and Texas.
What is the gender split and age of Liga MX fans?
34.2% of Liga MX fans are female, 65.8% are male, with an average age of 36.9 years.
Which brands do Liga MX fans like most?
Liga MX fans show strongest brand affinity for Cruz Azul (19.28×), Real Madrid C.F. (7.35×), and FIFA World Cup (5.83×) over the country average.
Where do Liga MX fans live in United States?
Liga MX fans in United States are most concentrated in California (reach 5,945,378), Texas (reach 4,143,268), and Illinois (reach 1,207,682). These three regions account for the largest share of the active audience.
What other brands do Liga MX fans also like?
Beyond Liga MX itself, the audience over-indexes on Real Madrid C.F. (7.35×), FIFA World Cup (5.83×), Tigres UANL (24.21×), and Club América (11.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liga MX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.