Rascasse Audience Intelligence

Manchester United F.C. Audience in United States

Name: Manchester United F.C. — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Manchester United F.C. in United States — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 17,070,668 people in United States.

#7among Soccer in United States #36among Team in United States #141in Sports

The average Manchester United F.C. fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, UEFA Champions League, with strongest over-indexing on FIFA World Cup (7.09× the country average).

Demographically, the Manchester United F.C. audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Urban Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Manchester United F.C. fan in United States is more male, around 31.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Manchester United F.C. profile in United States.

Audience size

17.1M

in United States

Gender

31.8%♀

68.2% male

Age

31.4

average years

Country rank

#2003

Team in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Manchester United F.C. fans

31.8% are female, 68.2% are male, average age 31.4.

Fig. 02

Gender split

31.8%

Female

68.2%

Male

Demographic split for Manchester United F.C. audience in United States
Metric	Value
Female	31.8%
Male	68.2%
Average age	31.4
Estimated audience size	17,070,668

Fig. 03

Age distribution

Age distribution of the Manchester United F.C. audience in United States
Age bracket	Share	%
16-19		40%
20-29		24%
30-39		16%
40-49		12%
50+		8%

Fig. 04

Worldwide distribution

7.1%

of the worldwide Manchester United F.C. audience comes from United States.

Worldwide audience distribution share by country for Manchester United F.C.
Country	Share
United Kingdom	12.7%
United States	7.1%
Indonesia	5.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Manchester United F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Manchester United F.C. fans by region: top regions in United States
#	Region	Reach	×
01	Washington, District of Columbia	~100K	1.92×
02	Maryland	~600K	1.87×
03	New Jersey	~800K	1.84×
04	New York	~2M	1.74×
05	Massachusetts	~600K	1.71×
06	California	~3M	1.55×
07	Virginia	~700K	1.55×
08	Connecticut	~300K	1.48×
09	Washington	~500K	1.39×
10	Illinois	~800K	1.37×
11	Texas	~2M	1.33×
12	Georgia	~700K	1.30×
13	Florida	~1.5M	1.28×
14	North Carolina	~600K	1.17×
15	Minnesota	~300K	1.16×
16	Delaware	~60K	1.11×
17	Rhode Island	~60K	1.09×
18	Pennsylvania	~700K	1.08×
19	Nevada	~200K	1.02×
20	Indiana	~300K	1.01×
21	Colorado	~300K	1.01×
22	Oregon	~200K	0.97×
23	Utah	~200K	0.94×
24	Nebraska	~90K	0.94×
25	Arizona	~300K	0.93×
26	Kansas	~100K	0.93×
27	Ohio	~500K	0.89×
28	Maine	~60K	0.87×
29	Iowa	~100K	0.86×
30	New Hampshire	~60K	0.86×
31	Vermont	~30K	0.86×
32	Tennessee	~300K	0.84×
33	Michigan	~400K	0.82×
34	South Carolina	~200K	0.82×
35	Kentucky	~200K	0.82×
36	Missouri	~200K	0.78×
37	North Dakota	~30K	0.77×
38	Wisconsin	~200K	0.76×
39	Oklahoma	~100K	0.72×
40	South Dakota	~30K	0.71×
41	Idaho	~60K	0.65×
42	Hawaii	~50K	0.63×
43	New Mexico	~60K	0.62×
44	Alabama	~200K	0.60×
45	Louisiana	~100K	0.60×
46	Arkansas	~90K	0.60×
47	West Virginia	~40K	0.52×
48	Alaska	~20K	0.49×
49	Mississippi	~70K	0.48×
50	Montana	~20K	0.40×

Affinity by region — Manchester United F.C., United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Manchester United F.C. audience
#	Interest	Category	×
01	Norwich City F.C.	Sports	28.13×
02	Marcus Rashford	Sports	19.64×
03	Neymar	Sports	11.43×
04	Los Angeles Chargers	Sports	9.27×
05	UEFA Champions League	Sports	8.02×
06	Bundesliga	Sports	7.91×
07	Lionel Messi	Sports	7.69×
08	Cristiano Ronaldo	Sports	7.18×
09	FIFA World Cup	Sports	7.09×
10	Arsenal F.C.	Sports	6.64×
11	UEFA Europa League	Sports	6.51×
12	Manchester City F.C.	Sports	6.04×
13	FC Barcelona	Sports	5.75×
14	Premier League	Sports	5.30×
15	Liga MX	Sports	5.29×
16	National Women's Soccer League	Sports	5.01×
17	Real Madrid C.F.	Sports	4.76×
18	FIFA World Cup 2026	Sports	4.59×
19	SlideShow (TV series)	Movie / TV Show / Series	4.22×
20	NBA playoffs	Sports	2.77×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Manchester United F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Manchester United F.C. audience · What stands out
Trait	Cluster	Score
Urban Lifestyle	OPEN	0.98×
Travelling	THRILL	0.96×
Mindfulness	BALANCE	0.95×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Manchester United F.C. audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.49×
Creativity	OPEN	0.53×
Need for Security	CONSERVATISM	0.54×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Manchester United F.C. have in United States?

Manchester United F.C. has an estimated audience of 17,070,668 people in United States, concentrated in California and Texas.

What is the gender split and age of Manchester United F.C. fans?

31.8% of Manchester United F.C. fans are female, 68.2% are male, with an average age of 31.4 years.

Which brands do Manchester United F.C. fans like most?

Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (7.09×), FIFA World Cup 2026 (4.59×), and UEFA Champions League (8.02×) over the country average.

Where do Manchester United F.C. fans live in United States?

Manchester United F.C. fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

What other brands do Manchester United F.C. fans also like?

Beyond Manchester United F.C. itself, the audience over-indexes on FIFA World Cup 2026 (4.59×), UEFA Champions League (8.02×), FC Barcelona (5.75×), and Real Madrid C.F. (4.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

FIFA World Cup 2026 (171,354,843)
FIFA World Cup (80,361,814)
Real Madrid C.F. (37,138,123)
FC Barcelona (26,522,240)
UEFA Champions League (24,336,904)

See Manchester United F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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