Manchester United F.C. Audience in United States

Manchester United F.C. logo

Manchester United F.C. has an estimated audience of 18,105,333 people in United States. 31.8% are female, 68.2% are male, average age 31.4. Top regions: California, Texas, New York. Top brand affinities: FIFA World Cup, UEFA Champions League, FC Barcelona, Real Madrid C.F., Neymar.

The average Manchester United F.C. fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include FIFA World Cup, UEFA Champions League, FC Barcelona, with strongest over-indexing on FIFA World Cup (7.09× the country average). Demographically, the Manchester United F.C. audience skews more male with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Manchester United F.C. fans

Demographic split for Manchester United F.C. audience in United States
MetricValue
Female31.8%
Male68.2%
Average age31.4
Estimated audience size18,105,333

Audience persona

The typical Manchester United F.C. fan in United States is more male, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Manchester United F.C. in United States
RegionReachAffinity
California3,255,3421.63×
Texas2,120,4601.36×
New York1,826,7221.81×
Florida1,631,3211.33×
New Jersey887,3271.93×
Illinois847,8461.41×
Georgia734,9141.32×
Virginia714,5391.62×
Pennsylvania688,1881.13×
North Carolina662,3211.22×
Massachusetts628,4771.76×
Maryland584,3531.88×
Washington510,0901.4×
Ohio496,7410.89×
Michigan395,3170.83×
Indiana342,0561.03×
Arizona341,9530.93×
Minnesota312,0741.2×
Tennessee301,8740.83×
Colorado298,2441.05×
Connecticut265,7971.46×
Missouri228,6480.78×
South Carolina228,4660.84×
Wisconsin209,3690.77×
Oregon201,8260.97×
Nevada180,5541.03×
Kentucky178,9950.79×
Utah156,0710.96×
Oklahoma146,7660.73×
Louisiana137,2590.59×
Alabama137,2170.54×
Kansas125,8250.88×
Iowa123,8280.83×
Washington, District of Columbia105,7881.94×
Arkansas84,8330.57×
Nebraska83,8870.92×
Mississippi63,9220.43×
New Hampshire62,3660.87×
Rhode Island61,2511.06×
Idaho55,3880.61×
Maine53,5720.83×
New Mexico52,0720.57×
Delaware51,2961.03×
Hawaii49,0790.63×
West Virginia42,2350.5×
North Dakota27,5060.74×
Vermont25,8330.81×
South Dakota24,7430.59×
Montana17,2210.34×
Alaska15,9740.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Manchester United F.C. audience
BrandAffinityCategory
FIFA World Cup7.09×Sports
UEFA Champions League8.02×Sports
FC Barcelona5.75×Sports
Real Madrid C.F.4.76×Sports
Neymar11.43×Sports
Cristiano Ronaldo7.18×Sports
Premier League5.3×Sports
Manchester City F.C.6.04×Sports
Marcus Rashford19.64×Sports
Liga MX5.29×Sports
Los Angeles Chargers9.27×Sports
Bundesliga7.91×Sports
Norwich City F.C.28.13×Sports
Inter Milan7.16×Sports
UEFA Europa League6.51×Sports
Serie A6.61×Sports
FC Bayern Munich3.75×Sports
Arsenal F.C.6.64×Sports
NBA Finals2.68×Sports
Lionel Messi7.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Manchester United F.C. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Early Adopter MentalityPOWER1.52
Design AffinityPREMIUM1.29
Luxury OrientationPREMIUM1.24
Sports ActivityPOWER1.21
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Manchester United F.C.
CountryShare
United Kingdom13.7%
United States7.4%
Indonesia5.5%

See Manchester United F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Manchester United F.C. have in United States?

Manchester United F.C. has an estimated audience of 18,105,333 people in United States, concentrated in California and Texas.

What is the gender split and age of Manchester United F.C. fans?

31.8% of Manchester United F.C. fans are female, 68.2% are male, with an average age of 31.4 years.

Which brands do Manchester United F.C. fans like most?

Manchester United F.C. fans show strongest brand affinity for FIFA World Cup (7.09×), UEFA Champions League (8.02×), and FC Barcelona (5.75×) over the country average.

Where do Manchester United F.C. fans live in United States?

Manchester United F.C. fans in United States are most concentrated in California (reach 3,255,342), Texas (reach 2,120,460), and New York (reach 1,826,722). These three regions account for the largest share of the active audience.

What other brands do Manchester United F.C. fans also like?

Beyond Manchester United F.C. itself, the audience over-indexes on UEFA Champions League (8.02×), FC Barcelona (5.75×), Real Madrid C.F. (4.76×), and Neymar (11.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.