A data profile of the people who buy, follow and care about Manchester United F.C. in Brazil — modelled from more than twelve digital signal sources. Manchester United F.C. has an estimated audience of 9,053,272 people in Brazil.
The average Manchester United F.C. fan in Brazil is 33.0 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Seleção Brasileira, Sofascore, Real Madrid C.F., with strongest over-indexing on Seleção Brasileira (3.27× the country average).
Demographically, the Manchester United F.C. audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Manchester United F.C. fan in Brazil is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Manchester United F.C. profile in Brazil.
28.8% are female, 71.2% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 33.0 |
| Estimated audience size | 9,053,272 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Manchester United F.C. audience comes from Brazil.
| Country | Share |
|---|---|
| United Kingdom | 12.7% |
| United States | 7.1% |
| Indonesia | 5.5% |
Where the Manchester United F.C. audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~300K | 1.38× | |
| 02 | Amazonas | ~200K | 1.28× | |
| 03 | Piauí | ~200K | 1.27× | |
| 04 | Acre | ~40K | 1.17× | |
| 05 | Pará | ~400K | 1.11× | |
| 06 | Rio Grande do Norte | ~200K | 1.11× | |
| 07 | Minas Gerais | ~1M | 1.05× | |
| 08 | Pernambuco | ~500K | 1.05× | |
| 09 | Ceará | ~500K | 1.05× | |
| 10 | Espírito Santo | ~200K | 1.05× | |
| 11 | Paraíba | ~200K | 1.04× | |
| 12 | Bahia | ~700K | 1.02× | |
| 13 | Roraima | ~30K | 1.00× | |
| 14 | Alagoas | ~100K | 0.99× | |
| 15 | Rondônia | ~80K | 0.98× | |
| 16 | Amapá | ~30K | 0.97× | |
| 17 | Rio de Janeiro | ~900K | 0.96× | |
| 18 | Goiás | ~400K | 0.96× | |
| 19 | Mato Grosso | ~200K | 0.94× | |
| 20 | Tocantins | ~60K | 0.93× | |
| 21 | Sergipe | ~90K | 0.88× | |
| 22 | Mato Grosso do Sul | ~100K | 0.84× | |
| 23 | Rio Grande do Sul | ~500K | 0.83× | |
| 24 | Federal District | ~100K | 0.80× | |
| 25 | São Paulo | ~2M | 0.79× | |
| 26 | Santa Catarina | ~400K | 0.78× | |
| 27 | Paraná | ~500K | 0.77× |
The strongest cross-interests of the Manchester United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Memphis Depay | Sports | 4.16× | ||
| 02 | Endrick | Sports | 3.76× | ||
| 03 | Sofascore | Sports | 3.54× | ||
| 04 | Seleção Brasileira | Sports | 3.27× | ||
| 05 | Juventus F.C. | Sports | 3.27× | ||
| 06 | Manchester City F.C. | Sports | 2.73× | ||
| 07 | Sportingbet | Sports | 2.59× | ||
| 08 | Serie A | Sports | 2.57× | ||
| 09 | Copa do Brasil | Sports | 2.30× | ||
| 10 | Cristiano Ronaldo | Sports | 2.25× | ||
| 11 | Paris Saint-Germain | Sports | 2.19× | ||
| 12 | Real Madrid C.F. | Sports | 1.91× | ||
| 13 | Fluminense FC | Sports | 1.88× | ||
| 14 | UEFA Champions League | Sports | 1.83× | ||
| 15 | Neymar | Sports | 1.73× | ||
| 16 | FIFA World Cup | Sports | 1.63× | ||
| 17 | CR Vasco da Gama | Sports | 1.59× | ||
| 18 | Betano | Games | 1.57× | ||
| 19 | Cruzeiro Esporte Clube | Sports | 1.57× | ||
| 20 | Santos FC | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Spirituality | BALANCE | 1.11× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.54× | |
| Sustainability | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.58× |
Manchester United F.C. has an estimated audience of 9,053,272 people in Brazil, concentrated in São Paulo and Minas Gerais.
28.8% of Manchester United F.C. fans are female, 71.2% are male, with an average age of 33.0 years.
Manchester United F.C. fans show strongest brand affinity for Seleção Brasileira (3.27×), Sofascore (3.54×), and Real Madrid C.F. (1.91×) over the country average.
Manchester United F.C. fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Manchester United F.C. itself, the audience over-indexes on Sofascore (3.54×), Real Madrid C.F. (1.91×), Endrick (3.76×), and Betano (1.57×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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