Manchester United F.C. Audience in Brazil
Manchester United F.C. has an estimated audience of 9,847,936 people in Brazil. 28.8% are female, 71.2% are male, average age 33.0. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Seleção Brasileira, Real Madrid C.F., Sofascore, Betano, Memphis Depay.
The average Manchester United F.C. fan in Brazil is 33.0 years old, more male, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Seleção Brasileira, Real Madrid C.F., Sofascore, with strongest over-indexing on Seleção Brasileira (3.27× the country average). Demographically, the Manchester United F.C. audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Manchester United F.C. fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 33.0 |
| Estimated audience size | 9,847,936 |
Audience persona
The typical Manchester United F.C. fan in Brazil is more male, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Seleção Brasileira.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,029,889 | 0.79× |
| Minas Gerais | 1,066,767 | 1.05× |
| Rio de Janeiro | 884,654 | 0.96× |
| Bahia | 664,443 | 1.02× |
| Rio Grande do Sul | 484,151 | 0.83× |
| Pernambuco | 473,125 | 1.05× |
| Paraná | 463,456 | 0.77× |
| Ceará | 451,775 | 1.05× |
| Goiás | 360,884 | 0.96× |
| Pará | 356,368 | 1.11× |
| Santa Catarina | 350,606 | 0.78× |
| Maranhão | 339,450 | 1.38× |
| Amazonas | 218,205 | 1.28× |
| Espírito Santo | 215,425 | 1.05× |
| Paraíba | 206,615 | 1.04× |
| Rio Grande do Norte | 181,732 | 1.11× |
| Mato Grosso | 174,363 | 0.94× |
| Piauí | 174,305 | 1.27× |
| Alagoas | 142,425 | 0.99× |
| Federal District | 130,426 | 0.79× |
| Mato Grosso do Sul | 121,168 | 0.84× |
| Sergipe | 89,911 | 0.88× |
| Rondônia | 80,671 | 0.98× |
| Tocantins | 60,825 | 0.93× |
| Acre | 40,180 | 1.17× |
| Amapá | 33,711 | 0.97× |
| Roraima | 27,878 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Seleção Brasileira | 3.27× | Sports |
| Real Madrid C.F. | 1.91× | Sports |
| Sofascore | 3.54× | Sports |
| Betano | 1.57× | Games |
| Memphis Depay | 4.16× | Sports |
| Santos FC | 1.55× | Sports |
| Cruzeiro Esporte Clube | 1.57× | Sports |
| Fluminense FC | 1.88× | Sports |
| Serie A | 2.57× | Sports |
| Paris Saint-Germain | 2.19× | Sports |
| Cristiano Ronaldo | 2.25× | Sports |
| Neymar | 1.73× | Sports |
| Juventus F.C. | 3.27× | Sports |
| Manchester City F.C. | 2.73× | Sports |
| Sportingbet | 2.59× | Sports |
| CR Vasco da Gama | 1.59× | Sports |
| FC Bayern Munich | 2.42× | Sports |
| Copa do Brasil | 2.3× | Sports |
| UEFA Champions League | 1.83× | Sports |
| Botafogo de Futebol e Regatas | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.15 |
| Tradition | CONSERVATISM | 1.05 |
| Need for Security | CONSERVATISM | 1.04 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 13.7% |
| United States | 7.4% |
| Indonesia | 5.5% |
See Manchester United F.C. audiences in other countries
- Manchester United F.C. — Germany
- Manchester United F.C. — United States
- Manchester United F.C. — United Kingdom
- Manchester United F.C. — France
- Manchester United F.C. — Italy
- Manchester United F.C. — Spain
- Manchester United F.C. — Japan
- Manchester United F.C. — South Korea
- Manchester United F.C. — India
- Manchester United F.C. — Canada
- Manchester United F.C. — Mexico
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Frequently asked questions
How many fans does Manchester United F.C. have in Brazil?
Manchester United F.C. has an estimated audience of 9,847,936 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Manchester United F.C. fans?
28.8% of Manchester United F.C. fans are female, 71.2% are male, with an average age of 33.0 years.
Which brands do Manchester United F.C. fans like most?
Manchester United F.C. fans show strongest brand affinity for Seleção Brasileira (3.27×), Real Madrid C.F. (1.91×), and Sofascore (3.54×) over the country average.
Where do Manchester United F.C. fans live in Brazil?
Manchester United F.C. fans in Brazil are most concentrated in São Paulo (reach 2,029,889), Minas Gerais (reach 1,066,767), and Rio de Janeiro (reach 884,654). These three regions account for the largest share of the active audience.
What other brands do Manchester United F.C. fans also like?
Beyond Manchester United F.C. itself, the audience over-indexes on Real Madrid C.F. (1.91×), Sofascore (3.54×), Betano (1.57×), and Memphis Depay (4.16×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Manchester United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.