A data profile of the people who buy, follow and care about Soccer in United Kingdom — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 23,329,009 people in United Kingdom.
The average Soccer fan in United Kingdom is 42.1 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, North West, Greater London.
Top brand affinities include Crystal Palace F.C., Ligue 1, Cardiff City F.C., with strongest over-indexing on Crystal Palace F.C. (1.52× the country average).
Demographically, the Soccer audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Soccer fan in United Kingdom is balanced, around 42.1 years old, with strong Social Media Usage tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Soccer profile in United Kingdom.
46.3% are female, 53.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 42.1 |
| Estimated audience size | 23,329,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Soccer audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 5.8% |
| Italy | 5.7% |
Where the Soccer audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1.5M | 1.94× | |
| 02 | Scotland | ~3M | 1.43× | |
| 03 | Wales | ~2M | 1.35× | |
| 04 | North West | ~3M | 1.18× | |
| 05 | East Midlands | ~1.5M | 0.91× | |
| 06 | Greater London | ~2.5M | 0.90× | |
| 07 | East of England | ~1.5M | 0.78× | |
| 08 | North East | ~700K | 0.78× | |
| 09 | South West | ~1.5M | 0.76× | |
| 10 | South East | ~2M | 0.71× | |
| 11 | Yorkshire and the Humber | ~1M | 0.63× | |
| 12 | West Midlands | ~600K | 0.60× |
The strongest cross-interests of the Soccer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Best Friends Forever (TV series) | Movies & TV | 1.78× | ||
| 02 | France Football | Sports | 1.66× | ||
| 03 | Laithwaites Wine | Food & Beverages | 1.62× | ||
| 04 | Haile Selassie | Politics & Society | 1.60× | ||
| 05 | Solicitors Regulation Authority | Business & Career | 1.59× | ||
| 06 | Cardiff City F.C. | Sports | 1.58× | ||
| 07 | Cinema of Nigeria | Movies & TV | 1.58× | ||
| 08 | Ipswich Town F.C. | Sports | 1.57× | ||
| 09 | Onet.pl | News | 1.57× | ||
| 10 | Eintracht Frankfurt | Sports | 1.56× | ||
| 11 | Snood (headgear) | Fashion & Accessoires | 1.55× | ||
| 12 | Ligue 1 | Sports | 1.53× | ||
| 13 | Crystal Palace F.C. | Sports | 1.52× | ||
| 14 | Sheikh Hasina | Politics & Society | 1.52× | ||
| 15 | Luton Town F.C. | Sports | 1.51× | ||
| 16 | Mikel Arteta | Sports | 1.51× | ||
| 17 | Falkirk Herald | News | 1.51× | ||
| 18 | Endrick | Sports | 1.51× | ||
| 19 | Grotto | Travel & Leisure | 1.51× | ||
| 20 | Hibernian F.C. | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Family Orientation | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Indulgence | JOY | 0.82× |
Soccer has an estimated audience of 23,329,009 people in United Kingdom, concentrated in Scotland and North West.
46.3% of Soccer fans are female, 53.7% are male, with an average age of 42.1 years.
Soccer fans show strongest brand affinity for Crystal Palace F.C. (1.52×), Ligue 1 (1.53×), and Cardiff City F.C. (1.58×) over the country average.
Soccer fans in United Kingdom are most concentrated in Scotland (reach ~3M), North West (reach ~3M), and Greater London (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Soccer itself, the audience over-indexes on Ligue 1 (1.53×), Cardiff City F.C. (1.58×), Ipswich Town F.C. (1.57×), and Onet.pl (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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