Soccer Audience in United Kingdom
Soccer has an estimated audience of 23,329,009 people in United Kingdom. 46.3% are female, 53.7% are male, average age 42.1. Top regions: Scotland, North West, Greater London. Top brand affinities: Crystal Palace F.C., Ligue 1, Cardiff City F.C., Onet.pl, Ipswich Town F.C..
The average Soccer fan in United Kingdom is 42.1 years old, balanced, and lives primarily in Scotland. The audience is concentrated in Scotland, North West, Greater London. Top brand affinities include Crystal Palace F.C., Ligue 1, Cardiff City F.C., with strongest over-indexing on Crystal Palace F.C. (1.52× the country average). Demographically, the Soccer audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 42.1 |
| Estimated audience size | 23,329,009 |
Audience persona
The typical Soccer fan in United Kingdom is balanced, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Crystal Palace F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 3,029,774 | 1.44× |
| North West | 2,941,752 | 1.18× |
| Greater London | 2,741,639 | 0.9× |
| South East | 2,218,937 | 0.71× |
| Wales | 1,827,617 | 1.37× |
| East of England | 1,637,498 | 0.77× |
| East Midlands | 1,484,672 | 0.9× |
| Northern Ireland | 1,443,554 | 2.01× |
| South West | 1,426,799 | 0.74× |
| Yorkshire and the Humber | 1,161,373 | 0.62× |
| North East | 691,469 | 0.76× |
| West Midlands | 585,666 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal Palace F.C. | 1.52× | Sports |
| Ligue 1 | 1.53× | Sports |
| Cardiff City F.C. | 1.58× | Sports |
| Onet.pl | 1.57× | News |
| Ipswich Town F.C. | 1.57× | Sports |
| Luton Town F.C. | 1.51× | Sports |
| Mikel Arteta | 1.51× | Sports |
| Falkirk Herald | 1.51× | News |
| Laithwaites Wine | 1.62× | Food & Beverages |
| Solicitors Regulation Authority | 1.59× | Business & Career |
| Eintracht Frankfurt | 1.56× | Sports |
| Snood (headgear) | 1.55× | Fashion & Accessoires |
| Grotto | 1.51× | Travel & Leisure |
| Cinema of Nigeria | 1.58× | Movies & TV |
| Hibernian F.C. | 1.51× | Sports |
| Sheikh Hasina | 1.52× | Politics & Society |
| Best Friends Forever (TV series) | 1.78× | Movies & TV |
| Bristol Rovers F.C. | 1.53× | Sports |
| Ballon d'Or (1956–2009) | 1.71× | Sports |
| Briquette | 1.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.56 |
| Price Sensitivity | PREMIUM | 1.36 |
| Indulgence | JOY | 1.31 |
| Community Orientation | OPEN | 1.17 |
| Social Media Usage | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in United Kingdom
- Golf (16,764,949)
- Basketball (12,811,428)
- Rugby union (11,443,508)
- Swimming (11,230,283)
- Walking (10,799,047)
Frequently asked questions
How many fans does Soccer have in United Kingdom?
Soccer has an estimated audience of 23,329,009 people in United Kingdom, concentrated in Scotland and North West.
What is the gender split and age of Soccer fans?
46.3% of Soccer fans are female, 53.7% are male, with an average age of 42.1 years.
Which brands do Soccer fans like most?
Soccer fans show strongest brand affinity for Crystal Palace F.C. (1.52×), Ligue 1 (1.53×), and Cardiff City F.C. (1.58×) over the country average.
Where do Soccer fans live in United Kingdom?
Soccer fans in United Kingdom are most concentrated in Scotland (reach 3,029,774), North West (reach 2,941,752), and Greater London (reach 2,741,639). These three regions account for the largest share of the active audience.
What other brands do Soccer fans also like?
Beyond Soccer itself, the audience over-indexes on Ligue 1 (1.53×), Cardiff City F.C. (1.58×), Onet.pl (1.57×), and Ipswich Town F.C. (1.57×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.