Rascasse Audience Intelligence

Sports audiences in United Kingdom

The strongest Sports audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in United Kingdom 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in United Kingdom — full ranking

  1. Sports34.6M
  2. Sports and outdoors34.3M
  3. FIFA World Cup33.2M
  4. Fitness and wellness32.9M
  5. Outdoor recreation31.4M
  6. Manchester United F.C.30.7M
  7. FIFA World Cup 202629.7M
  8. Physical fitness28.4M
  9. Physical exercise27.5M
  10. Hobbies and activities26.5M
  11. Soccer23.3M
  12. Premier League22.3M
  13. BBC Sport17.9M
  14. Training16.9M
  15. Golf16.8M
  16. Wembley Stadium16.7M
  17. Manchester City F.C.16.2M
  18. Liverpool F.C.14.5M
  19. UEFA Champions League14.4M
  20. Team sport13.8M
  21. Basketball12.8M
  22. Rugby union11.4M
  23. Swimming11.2M
  24. Formula One11.1M
  25. Walking10.8M
  26. Racing Post10.6M
  27. Cricket10.6M
  28. Rugby league10.4M
  29. Strength training10.3M
  30. American football10M
  31. Weight training10M
  32. Swimming pool9.5M
  33. The Championships, Wimbledon9.4M
  34. Outdoor enthusiast9.3M
  35. Ultimate Fighting Championship9.2M
  36. Sky Sport9M
  37. Sports equipment8.9M
  38. Yoga8.9M
  39. Newcastle United F.C.8.9M
  40. Martial arts8.8M
  41. Strictly Come Dancing8.7M
  42. Aston Villa F.C.8.6M
  43. FC Barcelona8.4M
  44. Running8.2M
  45. Real Madrid C.F.8.2M
  46. Sporting Life (British newspaper)8.1M
  47. Men's Fitness8.1M
  48. Chelsea F.C.7.9M
  49. Baseball7.9M
  50. Mixed martial arts7.8M
Section 02

Other categories in United Kingdom