Sports audiences in United Kingdom

The strongest Sports audiences in United Kingdom, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in United Kingdom — full ranking

Top Sports audiences

  1. Sports (34.6M)
  2. Sports and outdoors (34.3M)
  3. Manchester United F.C. (33.5M)
  4. Fitness and wellness (32.9M)
  5. Outdoor recreation (31.4M)
  6. FIFA World Cup (29.3M)
  7. Physical fitness (28.4M)
  8. Physical exercise (27.5M)
  9. Hobbies and activities (26.5M)
  10. Soccer (23.3M)
  11. Premier League (21.3M)
  12. Training (16.9M)
  13. Golf (16.8M)
  14. BBC Sport (16.6M)
  15. Liverpool F.C. (14.7M)
  16. Indian Premier League (14.5M)
  17. Manchester City F.C. (14.4M)
  18. Team sport (13.8M)
  19. Basketball (12.8M)
  20. UEFA Champions League (12.3M)
  21. Rugby union (11.4M)
  22. Swimming (11.2M)
  23. Walking (10.8M)
  24. Cricket (10.6M)
  25. Rugby league (10.4M)
  26. Strength training (10.3M)
  27. Racing Post (10.1M)
  28. American football (10M)
  29. Weight training (10M)
  30. Swimming pool (9.5M)
  31. Outdoor enthusiast (9.3M)
  32. The Championships, Wimbledon (9.3M)
  33. Newcastle United F.C. (9.2M)
  34. Sports equipment (8.9M)
  35. Yoga (8.9M)
  36. Martial arts (8.8M)
  37. Real Madrid C.F. (8.7M)
  38. FC Barcelona (8.6M)
  39. Sky Sport (8.6M)
  40. Aston Villa F.C. (8.5M)
  41. Running (8.2M)
  42. Strictly Come Dancing (8.2M)
  43. Men's Fitness (8.1M)
  44. Wembley Stadium (8M)
  45. Chelsea F.C. (8M)
  46. Ultimate Fighting Championship (8M)
  47. Baseball (7.9M)
  48. Sporting Life (British newspaper) (7.8M)
  49. Mixed martial arts (7.8M)
  50. Golf course (7.7M)

Other categories in United Kingdom

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