Sports Audience in United Kingdom
Sports has an estimated audience of 34,585,330 people in United Kingdom. 53.0% are female, 47.0% are male, average age 42.8. Top regions: England, Greater London, South East. Top brand affinities: Tiffany jewelry, Teach Preschool, Gaza City مدينة غزة, Real Canadian Superstore, Palestinian Central Bureau of Statistics.
The average Sports fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Tiffany jewelry, Teach Preschool, Gaza City مدينة غزة, with strongest over-indexing on Tiffany jewelry (1.52× the country average). Demographically, the Sports audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.8 |
| Estimated audience size | 34,585,330 |
Audience persona
The typical Sports fan in United Kingdom is balanced, around 42.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Tiffany jewelry.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 25,938,998 | 0.84× |
| Greater London | 4,648,826 | 1.03× |
| South East | 4,553,440 | 0.98× |
| North West | 4,539,855 | 1.23× |
| East of England | 3,237,508 | 1.03× |
| South West | 3,217,732 | 1.13× |
| Scotland | 2,897,696 | 0.93× |
| East Midlands | 2,879,608 | 1.18× |
| Yorkshire and the Humber | 2,278,592 | 0.82× |
| Wales | 2,258,109 | 1.14× |
| West Midlands | 1,168,018 | 0.79× |
| Northern Ireland | 1,157,051 | 1.09× |
| North East | 1,094,223 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tiffany jewelry | 1.52× | |
| Teach Preschool | 1.77× | Kids & Family |
| Gaza City مدينة غزة | 1.55× | Travel & Leisure |
| Real Canadian Superstore | 5.43× | Shopping |
| Palestinian Central Bureau of Statistics | 1.7× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Indulgence | JOY | 1.57 |
| Community Orientation | OPEN | 1.42 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Individualism | JOY | 1.27 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Sports have in United Kingdom?
Sports has an estimated audience of 34,585,330 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Sports fans?
53.0% of Sports fans are female, 47.0% are male, with an average age of 42.8 years.
Which brands do Sports fans like most?
Sports fans show strongest brand affinity for Tiffany jewelry (1.52×), Teach Preschool (1.77×), and Gaza City مدينة غزة (1.55×) over the country average.
Where do Sports fans live in United Kingdom?
Sports fans in United Kingdom are most concentrated in England (reach 25,938,998), Greater London (reach 4,648,826), and South East (reach 4,553,440). These three regions account for the largest share of the active audience.
What other brands do Sports fans also like?
Beyond Sports itself, the audience over-indexes on Teach Preschool (1.77×), Gaza City مدينة غزة (1.55×), Real Canadian Superstore (5.43×), and Palestinian Central Bureau of Statistics (1.7×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.