A data profile of the people who buy, follow and care about Sports in United Kingdom — modelled from more than twelve digital signal sources. Sports has an estimated audience of 34,585,330 people in United Kingdom.
The average Sports fan in United Kingdom is 42.8 years old, balanced, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Real Canadian Superstore, Tiffany jewelry, Teach Preschool, with strongest over-indexing on Real Canadian Superstore (5.43× the country average).
Demographically, the Sports audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
The typical Sports fan in United Kingdom is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Real Canadian Superstore.
The key figures that characterise the Sports profile in United Kingdom.
53.0% are female, 47.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 42.8 |
| Estimated audience size | 34,585,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Sports audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
Where the Sports audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~4.5M | 1.23× | |
| 02 | East Midlands | ~3M | 1.18× | |
| 03 | Wales | ~2.5M | 1.14× | |
| 04 | South West | ~3M | 1.13× | |
| 05 | Northern Ireland | ~1M | 1.09× | |
| 06 | Greater London | ~4.5M | 1.03× | |
| 07 | East of England | ~3M | 1.03× | |
| 08 | South East | ~4.5M | 0.98× | |
| 09 | Scotland | ~3M | 0.93× | |
| 10 | England | ~26M | 0.84× | |
| 11 | Yorkshire and the Humber | ~2.5M | 0.82× | |
| 12 | North East | ~1M | 0.82× | |
| 13 | West Midlands | ~1M | 0.79× |
The strongest cross-interests of the Sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Canadian Superstore | Shopping | 5.43× | ||
| 02 | Teach Preschool | Kids & Family | 1.77× | ||
| 03 | Palestinian Central Bureau of Statistics | Politics & Society | 1.70× | ||
| 04 | Gaza City مدينة غزة | Travel & Leisure | 1.55× | ||
| 05 | Tiffany jewelry | Brand | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Creativity | OPEN | 0.63× | |
| Community Orientation | OPEN | 0.63× |
Sports has an estimated audience of 34,585,330 people in United Kingdom, concentrated in England and Greater London.
53.0% of Sports fans are female, 47.0% are male, with an average age of 42.8 years.
Sports fans show strongest brand affinity for Real Canadian Superstore (5.43×), Tiffany jewelry (1.52×), and Teach Preschool (1.77×) over the country average.
Sports fans in United Kingdom are most concentrated in England (reach ~26M), Greater London (reach ~4.5M), and South East (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Sports itself, the audience over-indexes on Tiffany jewelry (1.52×), Teach Preschool (1.77×), Gaza City مدينة غزة (1.55×), and Palestinian Central Bureau of Statistics (1.7×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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