Sports Audience in Spain
Sports has an estimated audience of 26,429,996 people in Spain. 52.4% are female, 47.6% are male, average age 43.4. Top regions: Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities: Infant formula, Eyelid, Brogue shoe, Shopaholic, Baju Murah.
The average Sports fan in Spain is 43.4 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana. Top brand affinities include Infant formula, Eyelid, Brogue shoe, with strongest over-indexing on Infant formula (1.62× the country average). Demographically, the Sports audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Tradition, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Lifestyle cluster
Demographics of Sports fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.4 |
| Estimated audience size | 26,429,996 |
Audience persona
The typical Sports fan in Spain is balanced, around 43.4 years old, with strong Tradition tendencies and a notable affinity for Infant formula.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 1.7× |
| Andalusia | 4,059,152 | 0.78× |
| Comunidad Valenciana | 2,421,280 | 0.82× |
| Community of Madrid | 2,046,343 | 0.46× |
| Galicia | 1,441,354 | 1.17× |
| Canary Islands | 1,413,330 | 1.07× |
| Castile and León | 1,053,938 | 0.91× |
| Castilla-La Mancha | 907,244 | 0.85× |
| Principality of Asturias | 849,375 | 1.65× |
| Region of Murcia | 835,925 | 0.92× |
| Balearic Islands | 763,662 | 1.03× |
| Basque Autonomous Country | 694,084 | 0.7× |
| Extremadura | 653,101 | 1.15× |
| Aragon | 622,019 | 0.89× |
| Navarre | 388,341 | 1.17× |
| Cantabria | 258,169 | 0.77× |
| La Rioja | 164,525 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Infant formula | 1.62× | Kids & Family |
| Eyelid | 2.07× | Beauty & Wellness |
| Brogue shoe | 1.55× | Fashion & Accessoires |
| Shopaholic | 1.76× | Movies & TV |
| Baju Murah | 1.69× | Fashion & Accessoires |
| CorePower Yoga | 2.7× | Sports |
| Jabong.com | 1.96× | Fashion & Accessoires |
| Bosch Global | 1.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.11 |
| DIY Mentality | THRILL | 1.08 |
| Creativity | OPEN | 1.07 |
| Sustainability | BALANCE | 1.04 |
| Healthy Lifestyle | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 8.3% |
| India | 5.0% |
See Sports audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
- Sports and outdoors (25,721,195)
Frequently asked questions
How many fans does Sports have in Spain?
Sports has an estimated audience of 26,429,996 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Sports fans?
52.4% of Sports fans are female, 47.6% are male, with an average age of 43.4 years.
Which brands do Sports fans like most?
Sports fans show strongest brand affinity for Infant formula (1.62×), Eyelid (2.07×), and Brogue shoe (1.55×) over the country average.
Where do Sports fans live in Spain?
Sports fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 4,059,152), and Comunidad Valenciana (reach 2,421,280). These three regions account for the largest share of the active audience.
What other brands do Sports fans also like?
Beyond Sports itself, the audience over-indexes on Eyelid (2.07×), Brogue shoe (1.55×), Shopaholic (1.76×), and Baju Murah (1.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.