Top list · Spain

Top 63 Lifestyle clusters in Spain

This curated ranking covers the 63 largest lifestyle clusters in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Entertainment, Food and drink and Sports lead the list with a combined estimated audience of 82M people. Across all 63 entries the average audience size is 16M, and the largest, Entertainment, reaches around 28M people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each lifestyle cluster, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.

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How to read this list

Rank

Position in the Top 63, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Spain who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Spain. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Spain, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Spain. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Entertainment 28M 43.3 54.0% Lifestyle cluster
2 Food and drink 27M 43.8 56.7% Lifestyle cluster
3 Sports 26M 43.4 52.4% Lifestyle cluster
4 Business and industry 26M 41.8 54.0% Lifestyle cluster
5 Arts and music 26M 43.4 56.2% Lifestyle cluster
6 Sports and outdoors 26M 41.7 53.0% Lifestyle cluster
7 Shopping 25M 44.7 56.6% Lifestyle cluster
8 Shopping and fashion 25M 41.5 55.7% Lifestyle cluster
9 Hobbies and activities 24M 41.7 53.7% Lifestyle cluster
10 Food 24M 43.8 58.4% Lifestyle cluster
11 Reading 24M 43.5 56.4% Lifestyle cluster
12 Clothing 24M 44.0 61.1% Lifestyle cluster
13 Online shopping 24M 44.8 57.9% Lifestyle cluster
14 Consumer electronics 23M 43.8 54.4% Lifestyle cluster
15 Movies 23M 43.1 54.3% Lifestyle cluster
16 Design 21M 44.6 59.4% Lifestyle cluster
17 Vehicles 21M 43.5 45.8% Lifestyle cluster
18 Outdoor recreation 21M 43.3 50.2% Lifestyle cluster
19 Restaurants 20M 45.3 57.3% Lifestyle cluster
20 Fitness and wellness 20M Lifestyle cluster
21 Business 20M 44.9 54.2% Lifestyle cluster
22 Culture 19M 44.4 60.1% Lifestyle cluster
23 Photography 18M 44.6 56.7% Lifestyle cluster
24 Home and garden 18M 42.6 60.8% Lifestyle cluster
25 Shoes 18M 44.5 64.9% Lifestyle cluster

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Frequently asked questions

How is this Top 63 list compiled?

Rascasse aggregates anonymized search-behavior signals across Spain and ranks each lifestyle cluster by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest lifestyle cluster in Spain?

Entertainment currently leads with an estimated audience of 28M people in Spain.

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