A data profile of the people who buy, follow and care about Shoes in Spain — modelled from more than twelve digital signal sources. Shoes has an estimated audience of 17,615,194 people in Spain.
The average Shoes fan in Spain is 44.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Carrefour Market, New Balance, Lacoste, with strongest over-indexing on Carrefour Market (1.52× the country average).
Demographically, the Shoes audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Shoes fan in Spain is more female, around 44.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Shoes profile in Spain.
64.9% are female, 35.1% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 44.5 |
| Estimated audience size | 17,615,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Shoes audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
Where the Shoes audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~1M | 2.19× | |
| 02 | Catalonia | ~6.5M | 2.03× | |
| 03 | Canary Islands | ~1M | 1.42× | |
| 04 | Andalusia | ~4.5M | 1.29× | |
| 05 | Comunidad Valenciana | ~2.5M | 1.28× | |
| 06 | Community of Madrid | ~3.5M | 1.12× | |
| 07 | Basque Autonomous Country | ~600K | 0.97× | |
| 08 | La Rioja | ~100K | 0.93× | |
| 09 | Navarre | ~200K | 0.88× | |
| 10 | Region of Murcia | ~500K | 0.86× | |
| 11 | Cantabria | ~200K | 0.83× | |
| 12 | Aragon | ~400K | 0.78× | |
| 13 | Principality of Asturias | ~300K | 0.78× | |
| 14 | Extremadura | ~300K | 0.77× | |
| 15 | Galicia | ~600K | 0.74× | |
| 16 | Castilla-La Mancha | ~500K | 0.72× | |
| 17 | Castile and León | ~500K | 0.70× |
The strongest cross-interests of the Shoes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stussy | Fashion & Accessoires | 1.90× | ||
| 02 | Carhartt | Fashion & Accessoires | 1.80× | ||
| 03 | Birkenstock | Fashion & Accessoires | 1.76× | ||
| 04 | Eventos | Topic | 1.75× | ||
| 05 | Puma | Fashion & Accessoires | 1.74× | ||
| 06 | Air Jordan | Fashion & Accessoires | 1.66× | ||
| 07 | Sneaker collecting | Fashion & Accessoires | 1.65× | ||
| 08 | Sportswear (fashion) | Fashion & Accessoires | 1.60× | ||
| 09 | Fila (company) | Fashion & Accessoires | 1.60× | ||
| 10 | Skechers | Fashion & Accessoires | 1.59× | ||
| 11 | Under Armour | Fashion & Accessoires | 1.59× | ||
| 12 | Lacoste | Fashion & Accessoires | 1.58× | ||
| 13 | Hugo Boss | Fashion & Accessoires | 1.57× | ||
| 14 | Marc Jacobs | Fashion & Accessoires | 1.55× | ||
| 15 | The Timberland Company | Fashion & Accessoires | 1.53× | ||
| 16 | Geox | Fashion & Accessoires | 1.53× | ||
| 17 | Carrefour Market | Shopping | 1.52× | ||
| 18 | Converse | Fashion & Accessoires | 1.52× | ||
| 19 | New Balance | Fashion & Accessoires | 1.51× | ||
| 20 | Flip-flops | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.13× | |
| Quality Awareness | PREMIUM | 1.11× | |
| Luxury Orientation | PREMIUM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Patriotism | CONSERVATISM | 0.61× | |
| Mindfulness | BALANCE | 0.67× |
Shoes has an estimated audience of 17,615,194 people in Spain, concentrated in Catalonia and Andalusia.
64.9% of Shoes fans are female, 35.1% are male, with an average age of 44.5 years.
Shoes fans show strongest brand affinity for Carrefour Market (1.52×), New Balance (1.51×), and Lacoste (1.58×) over the country average.
Shoes fans in Spain are most concentrated in Catalonia (reach ~6.5M), Andalusia (reach ~4.5M), and Community of Madrid (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Shoes itself, the audience over-indexes on New Balance (1.51×), Lacoste (1.58×), Skechers (1.59×), and Sportswear (fashion) (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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