Shoes Audience in Spain

Shoes has an estimated audience of 17,615,194 people in Spain. 64.9% are female, 35.1% are male, average age 44.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Carrefour Market, New Balance, Lacoste, Skechers, Puma.

The average Shoes fan in Spain is 44.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Carrefour Market, New Balance, Lacoste, with strongest over-indexing on Carrefour Market (1.52× the country average). Demographically, the Shoes audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

Demographics of Shoes fans

Demographic split for Shoes audience in Spain
MetricValue
Female64.9%
Male35.1%
Average age44.5
Estimated audience size17,615,194

Audience persona

The typical Shoes fan in Spain is more female, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Carrefour Market.

Top regions in Spain

Top regions ranked by reach for Shoes in Spain
RegionReachAffinity
Catalonia6,525,0002.06×
Andalusia4,491,2731.3×
Community of Madrid3,322,6001.12×
Comunidad Valenciana2,574,7721.3×
Canary Islands1,297,4121.48×
Balearic Islands1,012,8382.35×
Basque Autonomous Country633,4070.96×
Galicia559,7750.68×
Region of Murcia478,9650.79×
Castile and León449,2110.58×
Castilla-La Mancha405,6400.57×
Aragon303,1020.65×
Principality of Asturias249,9110.6×
Navarre166,3820.75×
Extremadura160,0260.42×
Cantabria131,1480.59×
La Rioja91,1890.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shoes audience
BrandAffinityCategory
Carrefour Market1.52×Shopping
New Balance1.51×Fashion & Accessoires
Lacoste1.58×Fashion & Accessoires
Skechers1.59×Fashion & Accessoires
Puma1.74×Fashion & Accessoires
Sportswear (fashion)1.6×Fashion & Accessoires
Sneaker collecting1.65×Fashion & Accessoires
Converse1.52×Fashion & Accessoires
Birkenstock1.76×Fashion & Accessoires
Crocs1.75×Fashion & Accessoires
Under Armour1.59×Fashion & Accessoires
Stussy1.9×Fashion & Accessoires
The Timberland Company1.53×Fashion & Accessoires
Carhartt1.8×Fashion & Accessoires
Nike+1.63×Sports
Eventos1.75×
Geox1.53×Fashion & Accessoires
Hugo Boss1.57×Fashion & Accessoires
Flip-flops1.51×Fashion & Accessoires
Supreme1.66×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shoes audience
TraitClusterScore
Early Adopter MentalityPOWER1.37
Family OrientationCONSERVATISM1.26
SustainabilityBALANCE1.22
PatriotismCONSERVATISM1.16
Community OrientationOPEN1.12
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Shoes
CountryShare
United States18.0%
Japan5.7%
Italy4.6%

See Shoes audiences in other countries

More Lifestyle cluster audiences in Spain

Frequently asked questions

How many fans does Shoes have in Spain?

Shoes has an estimated audience of 17,615,194 people in Spain, concentrated in Catalonia and Andalusia.

What is the gender split and age of Shoes fans?

64.9% of Shoes fans are female, 35.1% are male, with an average age of 44.5 years.

Which brands do Shoes fans like most?

Shoes fans show strongest brand affinity for Carrefour Market (1.52×), New Balance (1.51×), and Lacoste (1.58×) over the country average.

Where do Shoes fans live in Spain?

Shoes fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 4,491,273), and Community of Madrid (reach 3,322,600). These three regions account for the largest share of the active audience.

What other brands do Shoes fans also like?

Beyond Shoes itself, the audience over-indexes on New Balance (1.51×), Lacoste (1.58×), Skechers (1.59×), and Puma (1.74×) compared to the Spain average.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.