Shoes Audience in Spain
Shoes has an estimated audience of 17,615,194 people in Spain. 64.9% are female, 35.1% are male, average age 44.5. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Carrefour Market, New Balance, Lacoste, Skechers, Puma.
The average Shoes fan in Spain is 44.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Carrefour Market, New Balance, Lacoste, with strongest over-indexing on Carrefour Market (1.52× the country average). Demographically, the Shoes audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shoes fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 44.5 |
| Estimated audience size | 17,615,194 |
Audience persona
The typical Shoes fan in Spain is more female, around 44.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Carrefour Market.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 6,525,000 | 2.06× |
| Andalusia | 4,491,273 | 1.3× |
| Community of Madrid | 3,322,600 | 1.12× |
| Comunidad Valenciana | 2,574,772 | 1.3× |
| Canary Islands | 1,297,412 | 1.48× |
| Balearic Islands | 1,012,838 | 2.35× |
| Basque Autonomous Country | 633,407 | 0.96× |
| Galicia | 559,775 | 0.68× |
| Region of Murcia | 478,965 | 0.79× |
| Castile and León | 449,211 | 0.58× |
| Castilla-La Mancha | 405,640 | 0.57× |
| Aragon | 303,102 | 0.65× |
| Principality of Asturias | 249,911 | 0.6× |
| Navarre | 166,382 | 0.75× |
| Extremadura | 160,026 | 0.42× |
| Cantabria | 131,148 | 0.59× |
| La Rioja | 91,189 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 1.52× | Shopping |
| New Balance | 1.51× | Fashion & Accessoires |
| Lacoste | 1.58× | Fashion & Accessoires |
| Skechers | 1.59× | Fashion & Accessoires |
| Puma | 1.74× | Fashion & Accessoires |
| Sportswear (fashion) | 1.6× | Fashion & Accessoires |
| Sneaker collecting | 1.65× | Fashion & Accessoires |
| Converse | 1.52× | Fashion & Accessoires |
| Birkenstock | 1.76× | Fashion & Accessoires |
| Crocs | 1.75× | Fashion & Accessoires |
| Under Armour | 1.59× | Fashion & Accessoires |
| Stussy | 1.9× | Fashion & Accessoires |
| The Timberland Company | 1.53× | Fashion & Accessoires |
| Carhartt | 1.8× | Fashion & Accessoires |
| Nike+ | 1.63× | Sports |
| Eventos | 1.75× | |
| Geox | 1.53× | Fashion & Accessoires |
| Hugo Boss | 1.57× | Fashion & Accessoires |
| Flip-flops | 1.51× | Fashion & Accessoires |
| Supreme | 1.66× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Patriotism | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.12 |
| Design Affinity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 5.7% |
| Italy | 4.6% |
See Shoes audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Shoes have in Spain?
Shoes has an estimated audience of 17,615,194 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Shoes fans?
64.9% of Shoes fans are female, 35.1% are male, with an average age of 44.5 years.
Which brands do Shoes fans like most?
Shoes fans show strongest brand affinity for Carrefour Market (1.52×), New Balance (1.51×), and Lacoste (1.58×) over the country average.
Where do Shoes fans live in Spain?
Shoes fans in Spain are most concentrated in Catalonia (reach 6,525,000), Andalusia (reach 4,491,273), and Community of Madrid (reach 3,322,600). These three regions account for the largest share of the active audience.
What other brands do Shoes fans also like?
Beyond Shoes itself, the audience over-indexes on New Balance (1.51×), Lacoste (1.58×), Skechers (1.59×), and Puma (1.74×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Shoes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.