Carrefour Market Target Market in Spain
Carrefour Market has an estimated audience of 5,638,025 people in Spain. 71.6% are female, 28.4% are male, average age 46.6. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Carrefour Express, Kippah, Online grocer, Caprabo, Buy one, get one free.
The average Carrefour Market fan in Spain is 46.6 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Carrefour Express, Kippah, Online grocer, with strongest over-indexing on Carrefour Express (51.4× the country average). Demographically, the Carrefour Market audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Customer demographics of Carrefour Market
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 46.6 |
| Estimated audience size | 5,638,025 |
Audience persona
The typical Carrefour Market fan in Spain is more female, around 46.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Express.
Carrefour Market customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~3.5M | 3.68× |
| Andalusia | ~3M | 2.83× |
| Catalonia | ~3M | 2.93× |
| Comunidad Valenciana | ~400K | 0.59× |
| Galicia | ~200K | 0.89× |
| Castile and León | ~200K | 0.96× |
| Basque Autonomous Country | ~200K | 0.72× |
| Castilla-La Mancha | ~100K | 0.52× |
| La Rioja | ~70K | 1.93× |
| Navarre | ~60K | 0.88× |
| Cantabria | ~60K | 0.78× |
| Region of Murcia | ~50K | 0.27× |
| Canary Islands | ~50K | 0.18× |
| Principality of Asturias | ~40K | 0.32× |
| Extremadura | ~40K | 0.32× |
| Aragon | ~40K | 0.24× |
| Balearic Islands | ~40K | 0.22× |
Top brand affinities of the Carrefour Market audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Express | 51.4× | Shopping |
| Kippah | 182.02× | Fashion & Accessoires |
| Online grocer | 74.51× | Shopping |
| Caprabo | 31.11× | Food & Beverages |
| Buy one, get one free | 51.11× | Shopping |
| Hipercor | 15.33× | Shopping |
| Grocery store | 16.47× | Food & Beverages |
| Spar (retailer) | 14.81× | Shopping |
| Gourmet (supermarket) | 58.67× | Shopping |
| Morrisons | 55.23× | Food & Beverages |
| Intermarché | 67.88× | Shopping |
| Makro | 12.29× | Food & Beverages |
| Discounting | 7.49× | Shopping |
| Sugarloaf Mountain | 103.42× | Travel & Leisure |
| Sustainable agriculture | 16.97× | Home & Garden |
| Països Catalans | 15.88× | Travel & Leisure |
| Upper middle class | 45.61× | Politics & Society |
| Saving | 7.67× | Business & Career |
| Purchase discount | 11.34× | Shopping |
| E.Leclerc | 30.07× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4 |
| Indulgence | JOY | 1.95 |
| Convenience Orientation | PREMIUM | 1.66 |
| Family Orientation | CONSERVATISM | 1.64 |
| Luxury Orientation | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 25.0% |
| Italy | 22.0% |
| France | 20.5% |
See Carrefour Market audiences in other countries
- Carrefour Market — Germany
- Carrefour Market — United States
- Carrefour Market — United Kingdom
- Carrefour Market — France
- Carrefour Market — Italy
- Carrefour Market — Brazil
- Carrefour Market — Japan
- Carrefour Market — South Korea
- Carrefour Market — India
- Carrefour Market — Canada
- Carrefour Market — Mexico
More Supermarket audiences in Spain
- Lidl (10,674,142)
- Mercadona (10,608,236)
- Carrefour (9,760,437)
- Aldi (9,256,990)
- Carrefour Express (8,766,989)
Frequently asked questions
Who is Carrefour Market's target market in Spain?
Carrefour Market's target market in Spain covers an estimated 5,638,025 people, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Carrefour Market customers?
71.6% of the Carrefour Market audience are female, 28.4% are male, with an average age of 46.6 years.
Which brands do Carrefour Market fans like most?
Carrefour Market fans show strongest brand affinity for Carrefour Express (51.4×), Kippah (182.02×), and Online grocer (74.51×) over the country average.
Where do Carrefour Market fans live in Spain?
Carrefour Market fans in Spain are most concentrated in Community of Madrid (reach ~3.5M), Andalusia (reach ~3M), and Catalonia (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Carrefour Market fans also like?
Beyond Carrefour Market itself, the audience over-indexes on Kippah (182.02×), Online grocer (74.51×), Caprabo (31.11×), and Buy one, get one free (51.11×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Carrefour Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.