A data profile of the people who buy, follow and care about Carrefour Market in Spain — modelled from more than twelve digital signal sources. Carrefour Market has an estimated audience of 4,764,070 people in Spain.
The average Carrefour Market fan in Spain is 46.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Carrefour Express, Kippah, Online grocer, with strongest over-indexing on Carrefour Express (51.4× the country average).
Demographically, the Carrefour Market audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Carrefour Market fan in Spain is more female, around 46.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Express.
The key figures that characterise the Carrefour Market profile in Spain.
71.6% are female, 28.4% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 46.6 |
| Estimated audience size | 4,764,070 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 32% |
Where the Carrefour Market audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~3M | 3.68× | |
| 02 | Catalonia | ~2.5M | 2.93× | |
| 03 | Andalusia | ~2.5M | 2.83× | |
| 04 | La Rioja | ~60K | 1.93× | |
| 05 | Castile and León | ~200K | 0.96× | |
| 06 | Galicia | ~200K | 0.89× | |
| 07 | Navarre | ~50K | 0.88× | |
| 08 | Cantabria | ~40K | 0.78× | |
| 09 | Basque Autonomous Country | ~100K | 0.72× | |
| 10 | Comunidad Valenciana | ~300K | 0.59× | |
| 11 | Castilla-La Mancha | ~90K | 0.52× | |
| 12 | Principality of Asturias | ~30K | 0.32× | |
| 13 | Extremadura | ~30K | 0.32× | |
| 14 | Region of Murcia | ~40K | 0.27× | |
| 15 | Aragon | ~30K | 0.24× | |
| 16 | Balearic Islands | ~30K | 0.22× | |
| 17 | Canary Islands | ~40K | 0.18× |
The strongest cross-interests of the Carrefour Market audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kippah | Fashion & Accessoires | 182.02× | ||
| 02 | Sugarloaf Mountain | Travel & Leisure | 103.42× | ||
| 03 | Online grocer | Shopping | 74.51× | ||
| 04 | Intermarché | Shopping | 67.88× | ||
| 05 | Gourmet (supermarket) | Shopping | 58.67× | ||
| 06 | Morrisons | Food & Beverages | 55.23× | ||
| 07 | Carrefour Express | Shopping | 51.40× | ||
| 08 | Buy one, get one free | Shopping | 51.11× | ||
| 09 | Upper middle class | Politics & Society | 45.61× | ||
| 10 | Caprabo | Food & Beverages | 31.11× | ||
| 11 | E.Leclerc | Shopping | 30.07× | ||
| 12 | Sustainable agriculture | Home & Garden | 16.97× | ||
| 13 | Grocery store | Food & Beverages | 16.47× | ||
| 14 | Països Catalans | Travel & Leisure | 15.88× | ||
| 15 | Hipercor | Shopping | 15.33× | ||
| 16 | Spar (retailer) | Shopping | 14.81× | ||
| 17 | Makro | Food & Beverages | 12.29× | ||
| 18 | Purchase discount | Shopping | 11.34× | ||
| 19 | Saving | Business & Career | 7.67× | ||
| 20 | Discounting | Shopping | 7.49× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 4.00× | |
| Indulgence | JOY | 1.95× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| Tradition | CONSERVATISM | 0.77× | |
| Patriotism | CONSERVATISM | 0.77× |
Carrefour Market's target market in Spain covers an estimated 4,764,070 people, concentrated in Community of Madrid and Andalusia.
71.6% of the Carrefour Market audience are female, 28.4% are male, with an average age of 46.6 years.
Carrefour Market fans show strongest brand affinity for Carrefour Express (51.4×), Kippah (182.02×), and Online grocer (74.51×) over the country average.
Carrefour Market fans in Spain are most concentrated in Community of Madrid (reach ~3M), Andalusia (reach ~2.5M), and Catalonia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Carrefour Market itself, the audience over-indexes on Kippah (182.02×), Online grocer (74.51×), Caprabo (31.11×), and Buy one, get one free (51.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Carrefour Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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