A data profile of the people who buy, follow and care about Discounting in Spain — modelled from more than twelve digital signal sources. Discounting has an estimated audience of 7,167,947 people in Spain.
Discounting has an estimated audience of 7,167,947 people in Spain. 66.0% are female, 34.0% are male, average age 44.4. Top brand affinities: Carrefour Market, Mango, Buy one, get one free, Deal of the day, Aldi.
Top brand affinities include Carrefour Market, Mango, Buy one, get one free, with strongest over-indexing on Carrefour Market (7.49× the country average).
Demographically, the Discounting audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Discounting fan in Spain is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Market.
The key figures that characterise the Discounting profile in Spain.
66.0% are female, 34.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.4 |
| Estimated audience size | 7,167,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Discounting audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
The strongest cross-interests of the Discounting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buy one, get one free | Shopping | 9.19× | ||
| 02 | Carrefour Market | Shopping | 7.49× | ||
| 03 | Paula Echevarría | Movies & TV | 5.10× | ||
| 04 | Mango | Shopping | 4.89× | ||
| 05 | Purchase discount | Shopping | 4.16× | ||
| 06 | Pandora | Fashion & Accessoires | 3.54× | ||
| 07 | Deal of the day | Shopping | 3.06× | ||
| 08 | Volunteering | Politics & Society | 2.91× | ||
| 09 | Wine tasting | Food & Beverages | 2.66× | ||
| 10 | Air conditioning | Technology & Electronics | 2.60× | ||
| 11 | Aldi | Shopping | 2.40× | ||
| 12 | Distilled beverage | Food & Beverages | 2.21× | ||
| 13 | Zara | Shopping | 2.09× | ||
| 14 | Internet & Social Media | 1.79× | |||
| 15 | IKEA | Home & Garden | 1.69× | ||
| 16 | Flower | Home & Garden | 1.68× | ||
| 17 | Discounts and allowances | Shopping | 1.68× | ||
| 18 | Discount stores | Shopping | 1.67× | ||
| 19 | Coches.net | Cars & Mobility | 1.65× | ||
| 20 | Toys | Games | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.69× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Design Affinity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.43× | |
| Spirituality | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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