Discounting Audience in Spain
Discounting has an estimated audience of 7,167,947 people in Spain. 66.0% are female, 34.0% are male, average age 44.4. Top brand affinities: Carrefour Market, Buy one, get one free, Aldi, Deal of the day, Mango.
Top brand affinities include Carrefour Market, Buy one, get one free, Aldi, with strongest over-indexing on Carrefour Market (8.65× the country average). Demographically, the Discounting audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Category: Shopping · Type: Topic
Demographics of Discounting fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 44.4 |
| Estimated audience size | 7,167,947 |
Audience persona
The typical Discounting fan in Spain is more female, around 44.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Carrefour Market.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrefour Market | 8.65× | Shopping |
| Buy one, get one free | 11.96× | Shopping |
| Aldi | 3.34× | Shopping |
| Deal of the day | 4.09× | Shopping |
| Mango | 4.29× | Shopping |
| Lunch | 3.86× | Food & Beverages |
| 2.05× | Internet & Social Media | |
| Livemusic | 3.45× | Music & Radio |
| TripAdvisor | 2.98× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Local food | 2.65× | Food & Beverages |
| Wedding dress | 3.28× | Fashion & Accessoires |
| IKEA | 1.9× | Home & Garden |
| Luxury yacht | 3.06× | Travel & Leisure |
| Hair conditioner | 3.38× | Beauty & Wellness |
| Black Friday (shopping) | 1.93× | Shopping |
| Discount stores | 1.69× | Shopping |
| Distilled beverage | 1.97× | Food & Beverages |
| Cyber Monday | 2.94× | Shopping |
| Zara Home | 2.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.5 |
| Design Affinity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 10.8% |
| Italy | 9.9% |
See Discounting audiences in other countries
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Discounting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.