Deal of the day Audience in Spain
Deal of the day has an estimated audience of 5,705,822 people in Spain. 65.0% are female, 35.0% are male, average age 46.7. Top regions: Region of Murcia, Castilla-La Mancha, Principality of Asturias. Top brand affinities: Moda Feminina, Discounts and allowances, Carrefour Market, Purchase discount, Skirt.
The average Deal of the day fan in Spain is 46.7 years old, more female, and lives primarily in Region of Murcia. The audience is concentrated in Region of Murcia, Castilla-La Mancha, Principality of Asturias. Top brand affinities include Moda Feminina, Discounts and allowances, Carrefour Market, with strongest over-indexing on Moda Feminina (4.45× the country average). Demographically, the Deal of the day audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Deal of the day fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 46.7 |
| Estimated audience size | 5,705,822 |
Audience persona
The typical Deal of the day fan in Spain is more female, around 46.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Moda Feminina.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Region of Murcia | 295,506 | 1.51× |
| Castilla-La Mancha | 263,301 | 1.14× |
| Principality of Asturias | 251,175 | 1.87× |
| Andalusia | 236,175 | 0.21× |
| Aragon | 227,559 | 1.51× |
| Castile and León | 223,044 | 0.9× |
| Canary Islands | 216,167 | 0.76× |
| Comunidad Valenciana | 209,730 | 0.33× |
| Navarre | 209,452 | 2.93× |
| Catalonia | 194,547 | 0.19× |
| Balearic Islands | 183,980 | 1.15× |
| Galicia | 177,064 | 0.66× |
| Community of Madrid | 168,328 | 0.18× |
| Basque Autonomous Country | 143,527 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moda Feminina | 4.45× | Fashion & Accessoires |
| Discounts and allowances | 3.84× | Shopping |
| Carrefour Market | 4.56× | Shopping |
| Purchase discount | 7.23× | Shopping |
| Skirt | 3.94× | Fashion & Accessoires |
| Sleeve | 5.53× | Fashion & Accessoires |
| Party dress | 4.67× | Fashion & Accessoires |
| Discount card | 6.68× | Shopping |
| Stradivarius | 3.14× | Shopping |
| American English | 4.07× | Business & Career |
| Gown | 5.03× | Fashion & Accessoires |
| Blouse | 3.64× | Fashion & Accessoires |
| Oysho | 3.36× | Fashion & Accessoires |
| Parfois (fashion accessories) | 3.2× | Fashion & Accessoires |
| Coat (clothing) | 5.2× | Fashion & Accessoires |
| Discounting | 3.06× | Shopping |
| Necklace | 4.78× | Fashion & Accessoires |
| Mango | 3.63× | Shopping |
| Ring (jewellery) | 4.2× | Fashion & Accessoires |
| H&M | 2.77× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.84 |
| Luxury Orientation | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.15 |
| Quality Awareness | PREMIUM | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
See Deal of the day audiences in other countries
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Deal of the day have in Spain?
Deal of the day has an estimated audience of 5,705,822 people in Spain, concentrated in Region of Murcia and Castilla-La Mancha.
What is the gender split and age of Deal of the day fans?
65.0% of Deal of the day fans are female, 35.0% are male, with an average age of 46.7 years.
Which brands do Deal of the day fans like most?
Deal of the day fans show strongest brand affinity for Moda Feminina (4.45×), Discounts and allowances (3.84×), and Carrefour Market (4.56×) over the country average.
Where do Deal of the day fans live in Spain?
Deal of the day fans in Spain are most concentrated in Region of Murcia (reach 295,506), Castilla-La Mancha (reach 263,301), and Principality of Asturias (reach 251,175). These three regions account for the largest share of the active audience.
What other brands do Deal of the day fans also like?
Beyond Deal of the day itself, the audience over-indexes on Discounts and allowances (3.84×), Carrefour Market (4.56×), Purchase discount (7.23×), and Skirt (3.94×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.