A data profile of the people who buy, follow and care about Gown in Spain — modelled from more than twelve digital signal sources. Gown has an estimated audience of 2,935,055 people in Spain.
Gown has an estimated audience of 2,935,055 people in Spain. 87.5% are female, 12.5% are male, average age 46.2. Top brand affinities: Formal wear, Deal of the day, Natural skin care, Stradivarius, Tiffany & Co..
Top brand affinities include Formal wear, Deal of the day, Natural skin care, with strongest over-indexing on Formal wear (16.87× the country average).
Demographically, the Gown audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
The typical Gown fan in Spain is more female, around 46.2 years old, with strong Design Affinity tendencies and a notable affinity for Formal wear.
The key figures that characterise the Gown profile in Spain.
87.5% are female, 12.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 87.5% |
| Male | 12.5% |
| Average age | 46.2 |
| Estimated audience size | 2,935,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 31% | |
| 50+ | 33% |
of the worldwide Gown audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.8% |
| United Kingdom | 7.0% |
| India | 6.4% |
The strongest cross-interests of the Gown audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Formal wear | Fashion & Accessoires | 16.87× | ||
| 02 | Tiffany & Co. | Fashion & Accessoires | 5.76× | ||
| 03 | Deal of the day | Shopping | 5.03× | ||
| 04 | Designer clothing | Fashion & Accessoires | 4.71× | ||
| 05 | Burberry | Fashion & Accessoires | 4.27× | ||
| 06 | Balenciaga | Fashion & Accessoires | 4.05× | ||
| 07 | Cyber Monday | Shopping | 3.98× | ||
| 08 | Natural skin care | Beauty & Wellness | 3.63× | ||
| 09 | Boho-chic | Fashion & Accessoires | 3.42× | ||
| 10 | Wedding dress | Fashion & Accessoires | 3.25× | ||
| 11 | Sephora | Shopping | 2.88× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.84× | ||
| 13 | Stradivarius | Shopping | 2.83× | ||
| 14 | Skirt | Fashion & Accessoires | 2.55× | ||
| 15 | MSN | News | 2.48× | ||
| 16 | Julio Iglesias | Music & Radio | 2.39× | ||
| 17 | Black Friday (shopping) | Shopping | 2.25× | ||
| 18 | Skin care | Beauty & Wellness | 2.19× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.83× | ||
| 20 | Home improvement | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.99× | |
| Price Sensitivity | PREMIUM | 1.97× | |
| Pet Ownership | JOY | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.86× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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