A data profile of the people who buy, follow and care about Black Friday (shopping) in Spain — modelled from more than twelve digital signal sources. Black Friday (shopping) has an estimated audience of 7,895,120 people in Spain.
The average Black Friday (shopping) fan in Spain is 44.7 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Deal of the day, Trousers, Party dress, with strongest over-indexing on Deal of the day (2.23× the country average).
Demographically, the Black Friday (shopping) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Black Friday (shopping) fan in Spain is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Deal of the day.
The key figures that characterise the Black Friday (shopping) profile in Spain.
65.5% are female, 34.5% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.7 |
| Estimated audience size | 7,895,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 28% |
of the worldwide Black Friday (shopping) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
Where the Black Friday (shopping) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1.5M | 1.26× | |
| 02 | Aragon | ~200K | 1.19× | |
| 03 | Castilla-La Mancha | ~400K | 1.11× | |
| 04 | Andalusia | ~1.5M | 1.07× | |
| 05 | Comunidad Valenciana | ~900K | 1.07× | |
| 06 | Castile and León | ~400K | 1.06× | |
| 07 | Basque Autonomous Country | ~300K | 1.03× | |
| 08 | Galicia | ~400K | 1.01× | |
| 09 | Principality of Asturias | ~200K | 1.00× | |
| 10 | Navarre | ~100K | 1.00× | |
| 11 | Region of Murcia | ~300K | 0.99× | |
| 12 | Catalonia | ~1.5M | 0.97× | |
| 13 | Cantabria | ~90K | 0.91× | |
| 14 | Extremadura | ~200K | 0.88× | |
| 15 | La Rioja | ~40K | 0.86× | |
| 16 | Balearic Islands | ~200K | 0.84× | |
| 17 | Canary Islands | ~300K | 0.79× |
The strongest cross-interests of the Black Friday (shopping) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 3.42× | ||
| 02 | Bag | Fashion & Accessoires | 3.30× | ||
| 03 | Discount card | Shopping | 3.20× | ||
| 04 | Cyber Monday | Shopping | 2.56× | ||
| 05 | Party dress | Fashion & Accessoires | 2.53× | ||
| 06 | American English | Business & Career | 2.27× | ||
| 07 | Deal of the day | Shopping | 2.23× | ||
| 08 | EBay | Shopping | 2.08× | ||
| 09 | Groupon | Internet & Social Media | 2.05× | ||
| 10 | Trousers | Fashion & Accessoires | 1.86× | ||
| 11 | Skirt | Fashion & Accessoires | 1.75× | ||
| 12 | MSN | News | 1.75× | ||
| 13 | Price | Shopping | 1.73× | ||
| 14 | Coupons | Shopping | 1.69× | ||
| 15 | Discounting | Shopping | 1.69× | ||
| 16 | Primark | Shopping | 1.65× | ||
| 17 | El Economista | News | 1.61× | ||
| 18 | Stradivarius | Shopping | 1.54× | ||
| 19 | AliExpress | Shopping | 1.53× | ||
| 20 | Discounts and allowances | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.77× | |
| Family Orientation | CONSERVATISM | 1.08× | |
| DIY Mentality | THRILL | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.38× | |
| Mindfulness | BALANCE | 0.46× | |
| Patriotism | CONSERVATISM | 0.53× |
Black Friday (shopping) has an estimated audience of 7,895,120 people in Spain, concentrated in Community of Madrid and Andalusia.
65.5% of Black Friday (shopping) fans are female, 34.5% are male, with an average age of 44.7 years.
Black Friday (shopping) fans show strongest brand affinity for Deal of the day (2.23×), Trousers (1.86×), and Party dress (2.53×) over the country average.
Black Friday (shopping) fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Black Friday (shopping) itself, the audience over-indexes on Trousers (1.86×), Party dress (2.53×), Coupons (1.69×), and EBay (2.08×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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