Black Friday (shopping) Audience in Spain
Black Friday (shopping) has an estimated audience of 7,895,120 people in Spain. 65.5% are female, 34.5% are male, average age 44.7. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: EBay, Deal of the day, Trousers, Party dress, Coupons.
The average Black Friday (shopping) fan in Spain is 44.7 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include EBay, Deal of the day, Trousers, with strongest over-indexing on EBay (2.08× the country average). Demographically, the Black Friday (shopping) audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Black Friday (shopping) fans
| Metric | Value |
|---|---|
| Female | 65.5% |
| Male | 34.5% |
| Average age | 44.7 |
| Estimated audience size | 7,895,120 |
Audience persona
The typical Black Friday (shopping) fan in Spain is more female, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for EBay.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,679,910 | 1.26× |
| Andalusia | 1,666,177 | 1.07× |
| Catalonia | 1,389,500 | 0.97× |
| Comunidad Valenciana | 946,165 | 1.07× |
| Galicia | 372,712 | 1.01× |
| Castile and León | 364,207 | 1.06× |
| Castilla-La Mancha | 355,463 | 1.11× |
| Canary Islands | 309,431 | 0.79× |
| Basque Autonomous Country | 303,278 | 1.03× |
| Region of Murcia | 269,173 | 0.99× |
| Aragon | 248,424 | 1.19× |
| Principality of Asturias | 186,388 | 1× |
| Balearic Islands | 184,493 | 0.83× |
| Extremadura | 148,976 | 0.88× |
| Navarre | 98,811 | 1× |
| Cantabria | 89,742 | 0.9× |
| La Rioja | 42,994 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EBay | 2.08× | Shopping |
| Deal of the day | 2.23× | Shopping |
| Trousers | 1.86× | Fashion & Accessoires |
| Party dress | 2.53× | Fashion & Accessoires |
| Coupons | 1.69× | Shopping |
| Primark | 1.65× | Shopping |
| AliExpress | 1.53× | Shopping |
| Price | 1.73× | Shopping |
| American English | 2.27× | Business & Career |
| Bag | 3.3× | Fashion & Accessoires |
| Groupon | 2.05× | Internet & Social Media |
| MSN | 1.75× | News |
| Purchase discount | 3.42× | Shopping |
| Discounting | 1.69× | Shopping |
| El Economista | 1.61× | News |
| Stradivarius | 1.54× | Shopping |
| Discount card | 3.2× | Shopping |
| Skirt | 1.75× | Fashion & Accessoires |
| Cyber Monday | 2.56× | Shopping |
| Discounts and allowances | 1.5× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.13 |
| Quality Awareness | PREMIUM | 1 |
| Luxury Orientation | PREMIUM | 0.96 |
| Family Orientation | CONSERVATISM | 0.95 |
| Community Orientation | OPEN | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Brazil | 8.1% |
| Italy | 7.2% |
See Black Friday (shopping) audiences in other countries
- Black Friday (shopping) — Germany
- Black Friday (shopping) — United States
- Black Friday (shopping) — United Kingdom
- Black Friday (shopping) — France
- Black Friday (shopping) — Italy
- Black Friday (shopping) — Brazil
- Black Friday (shopping) — Japan
- Black Friday (shopping) — South Korea
- Black Friday (shopping) — India
- Black Friday (shopping) — Canada
- Black Friday (shopping) — Mexico
More Shopping audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Black Friday (shopping) have in Spain?
Black Friday (shopping) has an estimated audience of 7,895,120 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Black Friday (shopping) fans?
65.5% of Black Friday (shopping) fans are female, 34.5% are male, with an average age of 44.7 years.
Which brands do Black Friday (shopping) fans like most?
Black Friday (shopping) fans show strongest brand affinity for EBay (2.08×), Deal of the day (2.23×), and Trousers (1.86×) over the country average.
Where do Black Friday (shopping) fans live in Spain?
Black Friday (shopping) fans in Spain are most concentrated in Community of Madrid (reach 1,679,910), Andalusia (reach 1,666,177), and Catalonia (reach 1,389,500). These three regions account for the largest share of the active audience.
What other brands do Black Friday (shopping) fans also like?
Beyond Black Friday (shopping) itself, the audience over-indexes on Deal of the day (2.23×), Trousers (1.86×), Party dress (2.53×), and Coupons (1.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.