Trousers Audience in Spain

Trousers has an estimated audience of 8,008,750 people in Spain. 76.2% are female, 23.8% are male, average age 44.4. Top regions: Catalonia, Andalusia, Community of Madrid.

The average Trousers fan in Spain is 44.4 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Demographically, the Trousers audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Category: Fashion & Accessoires · Type: Topic

Demographics of Trousers fans

Demographic split for Trousers audience in Spain
MetricValue
Female76.2%
Male23.8%
Average age44.4
Estimated audience size8,008,750

Top regions in Spain

Top regions ranked by reach for Trousers in Spain
RegionReachAffinity
Catalonia1,951,1911.35×
Andalusia1,594,1361.01×
Community of Madrid1,522,7851.13×
Comunidad Valenciana1,009,6661.12×
Canary Islands474,7991.19×
Region of Murcia340,8311.24×
Galicia330,3080.88×
Castilla-La Mancha314,2510.97×
Castile and León306,4690.88×
Balearic Islands273,0921.21×
Basque Autonomous Country244,7140.82×
Aragon216,8171.03×
Principality of Asturias146,1100.77×
Extremadura133,3490.77×
Navarre96,6310.96×
Cantabria69,6130.69×
La Rioja50,9270.98×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trousers audience
TraitClusterScore
Price SensitivityPREMIUM1.26
CreativityOPEN1.14
Family OrientationCONSERVATISM1.13
Community OrientationOPEN1.04
IndulgenceJOY1.01
Design AffinityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%

See Trousers audiences in other countries

More Fashion & Accessoires audiences in Spain

How to read this data

Audience size is the estimated number of people in Spain who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.