Rascasse Audience Intelligence

Trousers Audience in Brazil

A data profile of the people who buy, follow and care about Trousers in Brazil — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 14,984,379 people in Brazil.

#181among Topic in Brazil#9in Fashion & Accessoires

The average Trousers fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trousers profile in Brazil.

Audience size
15M
in Brazil
Gender
79.0%♀
21.0% male
Age
40.2
average years
Country rank
#270
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trousers fans

79.0% are female, 21.0% are male, average age 40.2.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Trousers audience in Brazil
MetricValue
Female79.0%
Male21.0%
Average age40.2
Estimated audience size14,984,379
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Trousers audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4921%
50+20%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Trousers audience comes from Brazil.

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trousers audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Trousers fans by region: top regions in Brazil
#RegionReachAffinity×
01Federal District~300K1.35×
02Rio de Janeiro~2M1.29×
03São Paulo~4.5M1.18×
04Rio Grande do Sul~1M1.15×
05Ceará~700K1.14×
06Santa Catarina~800K1.10×
07Paraná~1M1.08×
08Pernambuco~700K1.07×
09Minas Gerais~1.5M1.05×
10Espírito Santo~300K1.04×
11Amazonas~300K1.04×
12Rio Grande do Norte~300K1.04×
13Sergipe~200K1.03×
14Paraíba~300K1.02×
15Mato Grosso do Sul~200K1.00×
16Roraima~40K1.00×
17Amapá~50K0.99×
18Acre~50K0.99×
19Alagoas~200K0.97×
20Pará~500K0.94×
21Piauí~200K0.94×
22Tocantins~90K0.94×
23Rondônia~100K0.93×
24Goiás~500K0.92×
25Maranhão~300K0.91×
26Bahia~900K0.88×
27Mato Grosso~200K0.86×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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