Top 50 Topics in Brazil
This curated ranking covers the 50 largest topics in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 20,455 topics tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Music, Arts and music and Food and drink lead the list with a combined estimated audience of 119,352,219 people. Across all 50 entries the average audience size is 30,914,798, and the largest, Music, reaches around 40,781,318 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each topic, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Music |
40,781,318 | 5.3% | Field of study | Business & Career |
| 2 |  Arts and music |
39,605,104 | 4.6% | Lifestyle cluster | Arts & Culture |
| 3 |  Food and drink |
38,965,797 | 4.8% | Lifestyle cluster | Food & Beverages |
| 4 |  Sports |
38,308,261 | 4.5% | Lifestyle cluster | Sports |
| 5 |  Food |
37,833,569 | 4.7% | Lifestyle cluster | Food & Beverages |
| 6 |  Shopping |
37,669,704 | 4.9% | Lifestyle cluster | Shopping |
| 7 |  Consumer electronics |
37,455,299 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 8 |  Reading |
37,238,548 | 5.1% | Lifestyle cluster | Literature |
| 9 |  Movies |
36,072,995 | 4.6% | Lifestyle cluster | Movies & TV |
| 10 |  Sports and outdoors |
35,541,985 | 5.1% | Lifestyle cluster | Sports |
| 11 |  Beauty |
35,124,049 | 4.7% | Beauty | Beauty & Wellness |
| 12 |  Shopping and fashion |
34,967,066 | 4.2% | Lifestyle cluster | Shopping |
| 13 |  Clothing |
34,360,647 | 4.4% | Lifestyle cluster | Fashion & Accessoires |
| 14 |  Online shopping |
34,175,868 | 4.5% | Lifestyle cluster | Shopping |
| 15 |  Computers |
33,674,829 | 4.8% | Lifestyle cluster | Technology & Electronics |
| 16 |  Business |
33,323,032 | 5.5% | Lifestyle cluster | Business & Career |
| 17 |  Live events |
32,941,259 | 4.0% | Lifestyle cluster | Music & Radio |
| 18 |  Games |
32,653,196 | 4.0% | Lifestyle cluster | Games |
| 19 |  Vehicles |
32,587,812 | 4.3% | Lifestyle cluster | Cars & Mobility |
| 20 |  Politics and social issues |
32,209,976 | 4.7% | Field of study | Politics & Society |
| 21 |  Soccer |
32,194,529 | 5.8% | Sport | Sports |
| 22 |  Entertainment |
32,023,731 | 4.3% | Lifestyle cluster | Movies & TV |
| 23 |  Social network |
30,809,777 | 5.1% | Lifestyle cluster | Internet & Social Media |
| 24 |  Beverages |
30,288,987 | 4.3% | Lifestyle cluster | Food & Beverages |
| 25 |  Personal finance |
30,087,568 | 4.7% | Lifestyle cluster | Business & Career |
| 26 |  Pets |
30,026,209 | 4.1% | Lifestyle cluster | Pets & Animals |
| 27 |  Design |
29,915,338 | 4.7% | Lifestyle cluster | Home & Garden |
| 28 |  Family and relationships |
29,785,875 | 3.6% | Lifestyle cluster | Kids & Family |
| 29 |  Restaurants |
29,275,537 | 3.8% | Lifestyle cluster | Food & Beverages |
| 30 |  Mobile phones |
28,991,813 | 4.9% | Lifestyle cluster | Technology & Electronics |
| 31 |  Family |
28,379,224 | 4.2% | Lifestyle cluster | Kids & Family |
| 32 |  Cooking |
28,214,796 | 4.3% | Lifestyle cluster | Food & Beverages |
| 33 |  Cosmetics |
27,623,797 | 4.4% | Cosmetics | Beauty & Wellness |
| 34 |  Software |
27,436,957 | 4.7% | Lifestyle cluster | Technology & Electronics |
| 35 |  Presidential system |
26,993,987 | 61.6% | Politics & Society | |
| 36 |  Culture |
26,851,563 | 4.4% | Lifestyle cluster | Literature |
| 37 |  Mobile app |
26,707,880 | 5.7% | Lifestyle cluster | Technology & Electronics |
| 38 |  Psychology |
26,504,100 | 6.0% | Field of study | Business & Career |
| 39 |  Cuisine |
26,444,118 | 4.3% | Lifestyle cluster | Food & Beverages |
| 40 |  Humour |
26,254,007 | 6.4% | Literary genre | Literature |
| 41 |  Alcoholic beverages |
25,887,155 | 4.9% | Lifestyle cluster | Food & Beverages |
| 42 |  Video |
25,656,574 | 4.5% | Lifestyle cluster | Movies & TV |
| 43 |  Comedy movies |
25,651,988 | 4.9% | Movie genre | Movies & TV |
| 44 |  Nature |
25,630,741 | 4.7% | Lifestyle cluster | Home & Garden |
| 45 |  Outdoor recreation |
25,596,978 | 4.2% | Lifestyle cluster | Sports |
| 46 |  Portuguese language |
25,529,384 | 32.6% | Language | Politics & Society |
| 47 |  Current events |
25,469,226 | 4.4% | Lifestyle cluster | Arts & Culture |
| 48 |  Education |
25,462,597 | 6.0% | Field of study | Business & Career |
| 49 |  Photography |
25,324,224 | 4.3% | Lifestyle cluster | Arts & Culture |
| 50 |  Quality of life |
25,230,973 | 6.6% | Health |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each topic by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest topic in Brazil?
Music currently leads with an estimated audience of 40,781,318 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.