Soccer Audience in Brazil
Soccer has an estimated audience of 32,194,529 people in Brazil. 51.0% are female, 49.0% are male, average age 39.4. Top regions: São Paulo, Minas Gerais, Paraná.
The average Soccer fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Demographically, the Soccer audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Soccer fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 39.4 |
| Estimated audience size | 32,194,529 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 7,873,717 | 0.94× |
| Minas Gerais | 2,819,501 | 0.85× |
| Paraná | 2,639,084 | 1.34× |
| Santa Catarina | 2,350,606 | 1.59× |
| Rio de Janeiro | 2,288,643 | 0.76× |
| Bahia | 1,996,261 | 0.94× |
| Rio Grande do Sul | 1,747,550 | 0.92× |
| Pernambuco | 1,634,339 | 1.11× |
| Goiás | 1,300,979 | 1.06× |
| Ceará | 1,243,319 | 0.88× |
| Pará | 1,174,536 | 1.12× |
| Maranhão | 1,014,919 | 1.26× |
| Mato Grosso | 649,019 | 1.08× |
| Paraíba | 611,051 | 0.94× |
| Piauí | 593,466 | 1.33× |
| Amazonas | 576,485 | 1.03× |
| Espírito Santo | 576,282 | 0.86× |
| Rio Grande do Norte | 539,711 | 1.01× |
| Federal District | 447,252 | 0.83× |
| Alagoas | 433,872 | 0.92× |
| Sergipe | 381,776 | 1.14× |
| Mato Grosso do Sul | 373,899 | 0.8× |
| Rondônia | 197,709 | 0.74× |
| Tocantins | 158,626 | 0.74× |
| Amapá | 107,951 | 0.95× |
| Acre | 102,855 | 0.92× |
| Roraima | 86,938 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 97.32 |
| Travelling | THRILL | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
| Need for Security | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 5.8% |
| Italy | 5.7% |
See Soccer audiences in other countries
More Sport audiences in Brazil
- Basketball (14,704,983)
- American football (8,908,915)
- Volleyball (8,892,724)
- Baseball (8,525,845)
- Swimming (7,985,036)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.