Rascasse Audience Intelligence

Soccer Audience in Brazil

Name: Soccer — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Soccer in Brazil — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 32,194,529 people in Brazil.

#1among Sport in Brazil #21among Topic in Brazil #13in Sports

The average Soccer fan in Brazil is 39.4 years old, balanced, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Paraná.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer profile in Brazil.

Audience size

32.2M

in Brazil

Gender

51.0%♀

49.0% male

Age

39.4

average years

Country rank

#49

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Soccer fans

51.0% are female, 49.0% are male, average age 39.4.

Fig. 02

Gender split

51.0%

Female

49.0%

Male

Demographic split for Soccer audience in Brazil
Metric	Value
Female	51.0%
Male	49.0%
Average age	39.4
Estimated audience size	32,194,529

Fig. 03

Age distribution

Age distribution of the Soccer audience in Brazil
Age bracket	Share	%
16-19		19%
20-29		20%
30-39		20%
40-49		20%
50+		21%

Fig. 04

Worldwide distribution

5.8%

of the worldwide Soccer audience comes from Brazil.

Worldwide audience distribution share by country for Soccer
Country	Share
United States	15.3%
Brazil	5.8%
Italy	5.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in Brazil
#	Region	Reach	×
01	Santa Catarina	~2.5M	1.56×
02	Paraná	~2.5M	1.33×
03	Piauí	~600K	1.25×
04	Maranhão	~1M	1.22×
05	Pernambuco	~1.5M	1.10×
06	Pará	~1M	1.10×
07	Sergipe	~400K	1.10×
08	Mato Grosso	~600K	1.06×
09	Goiás	~1.5M	1.05×
10	Amazonas	~600K	1.02×
11	Rio Grande do Norte	~500K	1.00×
12	Roraima	~90K	0.99×
13	Amapá	~100K	0.98×
14	Acre	~100K	0.97×
15	Paraíba	~600K	0.96×
16	Alagoas	~400K	0.95×
17	São Paulo	~8M	0.94×
18	Bahia	~2M	0.94×
19	Rio Grande do Sul	~2M	0.93×
20	Ceará	~1.5M	0.90×
21	Espírito Santo	~600K	0.89×
22	Tocantins	~200K	0.87×
23	Federal District	~500K	0.86×
24	Mato Grosso do Sul	~400K	0.86×
25	Rondônia	~200K	0.86×
26	Minas Gerais	~3M	0.85×
27	Rio de Janeiro	~2.5M	0.77×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Brazil

Basketball (14,704,983)
American football (8,908,915)
Volleyball (8,892,724)
Baseball (8,525,845)
Swimming (7,985,036)

See Soccer audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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