Rascasse Audience Intelligence

Architecture Audience in Brazil

A data profile of the people who buy, follow and care about Architecture in Brazil — modelled from more than twelve digital signal sources. Architecture has an estimated audience of 22,995,551 people in Brazil.

#5among Field of study in Brazil#67among Topic in Brazil#10in Business & Career

The average Architecture fan in Brazil is 42.5 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Architecture profile in Brazil.

Audience size
23M
in Brazil
Gender
63.5%♀
36.5% male
Age
42.5
average years
Country rank
#112
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Architecture fans

63.5% are female, 36.5% are male, average age 42.5.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Architecture audience in Brazil
MetricValue
Female63.5%
Male36.5%
Average age42.5
Estimated audience size22,995,551
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Architecture audience in Brazil
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Architecture audience comes from Brazil.

Worldwide audience distribution share by country for Architecture
CountryShare
United States16.6%
Brazil5.3%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Architecture audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Architecture fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso~2M4.57×
02São Paulo~8M1.34×
03Paraná~2M1.29×
04Minas Gerais~3M1.23×
05Santa Catarina~1.5M1.22×
06Federal District~400K1.14×
07Rio Grande do Sul~1.5M1.11×
08Roraima~60K0.98×
09Mato Grosso do Sul~300K0.97×
10Rio de Janeiro~2M0.96×
11Paraíba~400K0.96×
12Amapá~80K0.96×
13Acre~80K0.96×
14Pernambuco~1M0.92×
15Rondônia~200K0.92×
16Tocantins~100K0.92×
17Rio Grande do Norte~300K0.91×
18Sergipe~200K0.91×
19Alagoas~300K0.90×
20Espírito Santo~400K0.89×
21Piauí~300K0.88×
22Amazonas~300K0.87×
23Ceará~900K0.86×
24Goiás~700K0.84×
25Maranhão~500K0.80×
26Pará~600K0.78×
27Bahia~1M0.72×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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