Architecture Audience in Brazil
Architecture has an estimated audience of 22,995,551 people in Brazil. 63.5% are female, 36.5% are male, average age 42.5. Top regions: São Paulo, Minas Gerais, Mato Grosso.
The average Architecture fan in Brazil is 42.5 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Mato Grosso. Demographically, the Architecture audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Need for Security.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.5 |
| Estimated audience size | 22,995,551 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 8,095,760 | 1.35× |
| Minas Gerais | 2,984,278 | 1.25× |
| Mato Grosso | 2,220,260 | 5.15× |
| Rio de Janeiro | 2,060,976 | 0.96× |
| Paraná | 1,876,673 | 1.34× |
| Rio Grande do Sul | 1,538,225 | 1.13× |
| Santa Catarina | 1,345,086 | 1.28× |
| Pernambuco | 928,866 | 0.88× |
| Bahia | 900,808 | 0.59× |
| Ceará | 800,294 | 0.8× |
| Goiás | 658,875 | 0.75× |
| Federal District | 466,020 | 1.22× |
| Paraíba | 428,094 | 0.92× |
| Pará | 402,369 | 0.54× |
| Espírito Santo | 382,472 | 0.8× |
| Mato Grosso do Sul | 310,650 | 0.93× |
| Rio Grande do Norte | 300,446 | 0.78× |
| Maranhão | 272,433 | 0.47× |
| Amazonas | 266,280 | 0.67× |
| Alagoas | 241,826 | 0.72× |
| Piauí | 180,171 | 0.56× |
| Sergipe | 160,083 | 0.67× |
| Rondônia | 118,442 | 0.62× |
| Tocantins | 81,709 | 0.54× |
| Acre | 52,815 | 0.66× |
| Amapá | 52,706 | 0.65× |
| Roraima | 50,769 | 0.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.12 |
| Need for Security | CONSERVATISM | 1.95 |
| Sports Activity | POWER | 1.62 |
| Price Sensitivity | PREMIUM | 1.57 |
| Creativity | OPEN | 1.55 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Banking (22,779,073)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.