Architecture Audience in Italy
Architecture has an estimated audience of 22,238,214 people in Italy. 54.8% are female, 45.2% are male, average age 44.7. Top regions: Lombardy, Lazio, Piedmont.
The average Architecture fan in Italy is 44.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Piedmont. Demographically, the Architecture audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Community Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.7 |
| Estimated audience size | 22,238,214 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,926,922 | 1.51× |
| Lazio | 3,717,706 | 1.37× |
| Piedmont | 2,599,183 | 1.58× |
| Tuscany | 2,500,874 | 1.7× |
| Veneto | 2,376,568 | 1.35× |
| Emilia-Romagna | 2,079,146 | 1.15× |
| Campania | 1,968,608 | 0.79× |
| Sicilia | 1,517,390 | 0.79× |
| Puglia | 1,024,872 | 0.67× |
| Sardinia | 578,835 | 0.93× |
| Liguria | 551,971 | 0.88× |
| Trentino-Alto Adige/Südtirol | 469,381 | 1.12× |
| Marche | 397,539 | 0.72× |
| Calabria | 381,489 | 0.56× |
| Friuli-Venezia Giulia | 378,266 | 0.9× |
| Abruzzo | 313,826 | 0.64× |
| Umbria | 250,983 | 0.7× |
| Basilicata | 157,944 | 0.78× |
| Molise | 76,884 | 0.73× |
| Aosta Valley | 65,282 | 1.15× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.31 |
| Community Orientation | OPEN | 1.21 |
| Extroversion | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Creativity | OPEN | 1.02 |
| Social Media Usage | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Education (21,265,420)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.