Architecture Audience in France
Architecture has an estimated audience of 13,278,717 people in France. 56.2% are female, 43.8% are male, average age 45.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
The average Architecture fan in France is 45.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Demographically, the Architecture audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Architecture fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 45.0 |
| Estimated audience size | 13,278,717 |
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,785,486 | 1.59× |
| Auvergne-Rhône-Alpes | 1,799,327 | 1.15× |
| Nouvelle-Aquitaine | 1,174,239 | 1.01× |
| Occitanie | 1,163,258 | 1.01× |
| Provence-Alpes-Côte d'Azur | 1,134,336 | 1.15× |
| Hauts-de-France | 1,097,149 | 0.94× |
| Grand Est | 1,074,749 | 1× |
| Pays de la Loire | 727,006 | 0.99× |
| Brittany | 670,859 | 1.04× |
| Normandy | 573,648 | 0.89× |
| Centre-Val de Loire | 440,551 | 0.88× |
| Bourgogne-Franche-Comté | 424,606 | 0.79× |
| Corsica | 37,337 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.53 |
| Design Affinity | PREMIUM | 1.41 |
| Luxury Orientation | PREMIUM | 1.38 |
| Extroversion | THRILL | 1.31 |
| DIY Mentality | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Brazil | 5.3% |
| Italy | 5.1% |
See Architecture audiences in other countries
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Advertising (13,226,715)
- Education (12,477,394)
How to read this data
Audience size is the estimated number of people in France who actively search for Architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.